How Mandal Buick GMC Achieved a 46% Shopper Reply Rate with Fullpath’s Lead Handling Agent

The window to reach a fresh lead is measured in minutes. Car shoppers expect an instant response as soon as they raise their hand, and if a dealership can’t deliver a fast, relevant reply, that shopper is already lost to a new browser tab featuring the competition. For dealership sales teams that are stretched across phone-ups, walk-ins, and CRM leads, matching that pace for every single shopper is a near impossible task. 

Fullpath’s Lead Handling Agent closes that gap for dealership teams. Powered by the dealership’s own data, Fullpath’s Lead Handling Agent engages fresh leads in minutes over email and SMS, using real-time inventory and shopper data to hold genuine, personalized conversations instead of running on a generic script. The Lead Handling Agent doesn’t give up after one message just because the lead stayed quiet – it nurtures the lead with relevant offers, answers shopper questions, books appointments, and hands off a full summary of the interaction to the sales rep the moment a shopper is ready to move forward. 

At Mandal Buick GMC, Fullpath’s Lead Handling Agent was implemented across the dealership’s lead flow in June 2026. By August, the agent had successfully engaged over 2,200 shoppers with highly personalized conversations. The results make clear the impact of engaging shoppers with relevant content at the right moment. 

Relevance That Drives Replies 

Of the 2,213 shoppers the Lead Handling Agent engaged from June to August of 2026, a total of 1,029 shoppers wrote back, achieving a 46.5% shopper reply rate. 

Because the Agent’s conversations are grounded in live inventory and shopper data, it can answer real questions and encourage the shopper to set an appointment, rather than leaving that step to a callback that may or may not happen. From the list of 1,029 shoppers who responded, 225 shoppers converted directly through the Lead Handling Agent, booking a showroom appointment for a 21.87% appointment-set rate. 

“I had a customer tell me the other day that thought Mandy [our Lead Handling Agent) was a real person,” shared Sarah Brooks, Internet Sales Manager at Mandal Buick GMC. “Her verbiage is comfortable for people, and that’s the most important part, teaching them how to talk like you talk. We’ve had good responses from her and she’s been scheduling a ton of appointments.” 

On June 22, Fullpath’s Lead Handling Agent engaged Mandal Buick GMC’s potential buyer named Courtney Nimble.* Courtney had submitted a lead indicating interest in purchasing a 2024 Ram 1500 Laramie. With the goal of getting Courtney into the showroom, the Lead handling Agent asked Courtney if she was still interested in the truck and whether or not she needed any additional information that could help in her decision making process. The shopper responded that she was interested in coming in for a test drive and the agent successfully scheduled an appointment for that same day. Courtney drove off the lot in her new truck several hours later. 

Replies That Drive Revenue

Shoppers engaged by the Lead Handling Agent get their questions answered and their needs met quickly, ensuring they arrive on the lot primed to make a purchase. Additionally, conversation summaries are sent to the sales team before the shopper ever walks in, so reps arrive at the appointment already knowing what the shopper is looking for, freeing them to focus on closing rather than starting the conversation from zero.

With both shopper and rep primed for the win, the dealership can close more deals in less time. Of the appointments booked by Fullpath’s Lead Handling Agent on behalf of Mandal Buick GMC, 34 turned into a sale, a 15.11% close rate on appointments set. 

Taken together, the funnel shows a dealership converting opportunities into deals. In just three months, Mandal Buick GMC successfully engaged 2,213 shoppers, had 1,029 conversations, booked 225 appointments, and sold 34 cars, all without a single missed lead sitting untouched in the CRM.

*PII has been changed to protect the dealership’s data and the customer’s privacy.