Automotive Resources

Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.

How Mtn. View Hyundai Reduced Their Cost Per Lead by 18% in Three Months with Fullpath 
  • Case Study

How Mtn. View Hyundai Reduced Their Cost Per Lead by 18% in Three Months with Fullpath 

  • June 23, 2025

Recognizing that AI-powered marketing is no longer a luxury but a must, Mtn. View Hyundai partnered with Fullpath to build an ad portfolio that could swiftly respond to automotive retail market changes.

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AI Agents for Car Dealers: What are they and how are they revolutionizing automotive retail?
  • Blog Post
11 min

AI Agents for Car Dealers: What are they and how are they revolutionizing automotive retail?

  • Zoë Edelman
  • June 23, 2025

From streamlining supply chain management and automating personalized marketing to lead scoring and service lane optimization, AI is becoming deeply embedded in the industry.

  • ChatGPT
  • Artificial Intelligence
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How Fullpath’s Managed Services Helped this Dealership Move Their Surplus of Pre-Owned Inventory 
  • Case Study

How Fullpath’s Managed Services Helped this Dealership Move Their Surplus of Pre-Owned Inventory 

  • June 22, 2025

The Fullpath Managed Services team crafted a custom email to help the dealership drive engagement, directly resulting in 11 sales.

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The Future Is Here: How LLMs Are Revolutionizing Automotive
  • Blog Post
9 min

The Future Is Here: How LLMs Are Revolutionizing Automotive

  • Zoë Edelman
  • June 11, 2025

The industry is quickly hitting the AI ‘ride or die’ stage where automotive leadership must take data connectivity seriously and begin integrating AI into their day-to-day operations, or risk falling irreversibly behind their competitors.

  • ChatGPT
  • Artificial Intelligence
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The Future Is Here: How LLMs Are Revolutionizing Automotive
  • Whitepaper

The Future Is Here: How LLMs Are Revolutionizing Automotive

  • June 11, 2025

The industry is quickly hitting the AI ‘ride or die’ stage where automotive leadership must take data connectivity seriously and begin integrating AI into their day-to-day operations, or risk falling irreversibly behind their competitors.

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Is it possible to provide personal experiences with one-size-fits-all solutions?
  • Podcast

Is it possible to provide personal experiences with one-size-fits-all solutions?

  • June 11, 2025

Relationships may be a huge part of sales for dealers, but for luxury dealerships, building relationships are everything.  In this episode of Dealer Confidential, host Ilana…

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How Town & Country JCDR Turned Email Marketing Into a Major Revenue Source with Fullpath
  • Case Study

How Town & Country JCDR Turned Email Marketing Into a Major Revenue Source with Fullpath

  • June 8, 2025

In six months alone, Town & Country JCDR won over $59,000 in sales and $29,000 in service repair orders (ROs) directly attributable to their Fullpath-powered email and SMS campaigns.

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Leveraging AI for Personalized Online Dealership Experiences
  • Blog Post
9 min

Leveraging AI for Personalized Online Dealership Experiences

  • Zoë Edelman
  • June 1, 2025

AI is now present in every aspect of automotive innovation. AI is driving businesses toward greater efficiency and effectiveness, fundamentally transforming the industry in ways that are still unfolding and are hard to fully predict.

  • CDP
  • Artificial Intelligence
  • Customer Experience
  • Digital Advertising
  • Audience Activation
  • Website Engagement
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Top Social Media Strategies for Dealerships to Drive Engagement and Sales in 2025
  • Blog Post
7 min

Top Social Media Strategies for Dealerships to Drive Engagement and Sales in 2025

  • Zoë Edelman
  • May 27, 2025

As of 2025, over 95% of vehicle buyers begin their research online, with digital channels becoming twice as influential as in-person dealership visits at the early stages of the funnel.

  • CDP
  • Digital Advertising
  • Social Media
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How Frank Leta Honda Optimizes Their Website Experience to Drive More Sales with Fullpath
  • Case Study

How Frank Leta Honda Optimizes Their Website Experience to Drive More Sales with Fullpath

  • May 21, 2025

See how Fullpath Website Engagement helped Frank Leta Honda in O’Fallon, Missouri successfully engage 66% of their website visitors.

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Does your dealership have a ‘what if’ strategy?
  • Podcast

Does your dealership have a ‘what if’ strategy?

  • May 21, 2025

Tariffs may come and go, but dealer preparedness for change must remain steady. Dealers need to build and continuously update their ‘what if’ strategies to navigate…

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How to Maximize Automotive Group Performance with Fullpath’s Enterprise CDP
  • Blog Post
5 min

How to Maximize Automotive Group Performance with Fullpath’s Enterprise CDP

  • Zoë Edelman
  • May 20, 2025

When enterprise groups can seamlessly view, analyze, and compare data from all their locations in one centralized platform, they are better equipped to allocate resources more intelligently and operate with greater efficiency.

  • CDP
  • Artificial Intelligence
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Q2 2025 Live Launch: Fullpath Enterprise
  • Live Launch

Q2 2025 Live Launch: Fullpath Enterprise

  • Teaneck, New Jersey
  • May 14, 2025

Fullpath Enterprise – it’s everything you know and love about Fullpath, specially configured to support large-scale dealership organizations.

  • CDP
Watch the Video

Q2 2025 Live Launch: Fullpath Enterprise

  • Teaneck, New Jersey
  • May 14, 2025
The speakers

Mike Caniglia

Customer Success Manager, Fullpath

Jacob Ehrlichmann

Senior Director of Customer Loyalty, Walser Automotive Group

Sean Western

Director of Marketing, Director of Marketing at Quirk Auto Dealers

Lauren Culbertson

CMO, Sheehy Auto Stores

Are automotive conferences worth it anymore?
  • Podcast

Are automotive conferences worth it anymore?

  • May 14, 2025

Raise your hand if you’ve attended an automotive conference focused on AI within the past few years ✋Yeah, that’s what we thought. In this episode of…

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