Automotive Resources

Access our automotive resources library for best practices and transform your digital marketing strategy

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How Russ Darrow Honda Mastered Personalized Marketing with Fullpath and Achieved a 53.8x ROI
  • Case Study

How Russ Darrow Honda Mastered Personalized Marketing with Fullpath and Achieved a 53.8x ROI

  • May 12, 2026

Russ Darrow Honda partnered with Fullpath to power a precision outreach engine using their first-party data to create pers...

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2026 Automotive CRM Buyers Guide
  • Whitepaper

2026 Automotive CRM Buyers Guide

  • May 24, 2026

Buying an automotive CRM in 2026 requires a fundamentally different approach than it did even two years ago. This guide di...

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Fullpath’s Auto Intelligence Index Reveals Dealership Digital Ad Conversions Surged 37% Year-Over-Year in Early Q2 with Cost Per Lead Reaching its Lowest Point in 12 Months
  • Article

Fullpath’s Auto Intelligence Index Reveals Dealership Digital Ad Conversions Surged 37% Year-Over-Year in Early Q2 with Cost Per Lead Reaching its Lowest Point in 12 Months

  • May 21, 2026

This inverse relationship highlights a new era of ad spend efficiency, as dealerships increasingly lean on AI-powered auto...

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The Dealership Marketing Playbook for 2026
  • Whitepaper

The Dealership Marketing Playbook for 2026

  • May 19, 2026

The shifts in dealership marketing between 2025 and 2026 have been more transformative than the previous five years combin...

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Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network
  • Article

Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network

  • April 23, 2026

Upon close, the combination will bring together the industry's most trusted dealer technology partner and one of automotiv...

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What is an Agentic CRM? Understanding the Future of Dealership Customer Management
  • Blog Post
12 min

What is an Agentic CRM? Understanding the Future of Dealership Customer Management

  • January 25, 2026

Agentic CRM represents the next evolution—autonomous systems powered by specialized AI agents that don't just store data,...

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Impact Report: How Modern Car Shoppers Are Using AI Chat to Buy and Service Their Next Vehicle
  • Report

Impact Report: How Modern Car Shoppers Are Using AI Chat to Buy and Service Their Next Vehicle

  • April 15, 2026

This industry report analyzed consumer behavior and engagements with AI-powered chatbots to identify the exact moment a br...

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The Dealer’s Guide to Choosing a CDP in the Age of AI
  • Whitepaper

The Dealer’s Guide to Choosing a CDP in the Age of AI

  • October 29, 2025

Choosing the right Customer Data Platform is one of the most important decisions your dealership can make as you move into...

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Recent Resources

Introducing the “Data Up” Revolution
  • Webinar
28 min

Introducing the “Data Up” Revolution

  • December 16, 2024

Fullpath’s CEO Aharon Horwitz and VP of Marketing, Ilana Shabtay discuss Data ‘Ups,’ how they can help you identify...

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How Toyota of Cedar Park Activated Their Data to Skyrocket Their ROI with Fullpath 
  • Case Study

How Toyota of Cedar Park Activated Their Data to Skyrocket Their ROI with Fullpath 

  • December 10, 2024

In Q3 2024, Toyota of Cedar Park utilized Fullpath to engage over 45,000 shoppers with valuable content which helped the d...

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Q4 2024 Live Launch: SMS Marketing
  • Live Launch

Q4 2024 Live Launch: SMS Marketing

  • Fort Lauderdale, Florida
  • December 5, 2024

Checkout Fullpath’s AI-powered SMS, designed to skyrocket engagement and create customers for life.

Watch the Video

Q4 2024 Live Launch: SMS Marketing

  • Fort Lauderdale, Florida
  • December 5, 2024

Checkout Fullpath’s AI-powered SMS, designed to skyrocket engagement and create customers for life.

The speakers

Aharon Horwitz

CEO

Lance Boehmer

Regional Sales Manager

Ilana Shabtay

VP of Marketing

Mollie Monett

Head of Branding

Christina Rosenbach

VP of Customer Experience

Rebecca Kurtz

Head of Post Sales Marketing

Text Message Marketing for Car Dealerships
  • Blog Post
11 min

Text Message Marketing for Car Dealerships

  • December 5, 2024

Delve into the world of SMS marketing - often called text message marketing - and explore its benefits for car dealerships in the realms of marketing, sales, and customer support.

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The Role of Omnichannel Marketing in Car Dealership Success
  • Blog Post
12 min

The Role of Omnichannel Marketing in Car Dealership Success

  • December 3, 2024

Omnichannel marketing might sound like a fancy buzzword, but at its core, it's simply good marketing. It’s about connectin...

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The ‘Data Up’ Revolution: How a CDP Can Help Your Dealership Monetize Your Data
  • Blog Post
12 min

The ‘Data Up’ Revolution: How a CDP Can Help Your Dealership Monetize Your Data

  • December 1, 2024

Learn everything you need to know about 'Data Ups' along with practical examples of the deep impact working these 'Ups' ca...

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What Every Dealer Needs to Know About AI Adoption in Automotive – Based on a True Survey!
  • Blog Post
6 min

What Every Dealer Needs to Know About AI Adoption in Automotive – Based on a True Survey!

  • November 28, 2024

The narrative that AI adoption is still sluggish in car dealerships is only the first of many myths about AI and the autom...

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How Dealers Can Meet Customer Expectations to Drive Loyalty Without Compromising Data Security with Steve Schmith
  • Podcast

How Dealers Can Meet Customer Expectations to Drive Loyalty Without Compromising Data Security with Steve Schmith

  • November 28, 2024

Steve Schmith is an automotive client partner responsible for the services Acxiom delivers to a portfolio of automotive clients. He previously led automotive strategy for the...

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How AI is Enhancing, Not Replacing Dealership Employees
  • Blog Post
7 min

How AI is Enhancing, Not Replacing Dealership Employees

  • November 25, 2024

A new survey report proves that, rather than pushing employees out the door, dealership leadership hopes to see AI enhance...

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How to Easily and Strategically Boost Your Dealership’s Brand Awareness
  • Blog Post
7 min

How to Easily and Strategically Boost Your Dealership’s Brand Awareness

  • November 21, 2024

Your brand is everything. It’s what drives customers to choose your dealership over competitors and establishes long-term...

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The 2025 State of AI Adoption in Car Dealerships
  • Report

The 2025 State of AI Adoption in Car Dealerships

  • November 19, 2024

AI-adoption in car dealerships deeply affects the way vehicles are bought and sold and will impact the future of the Ameri...

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