Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
Achieving SMART goals in and out of the automotive industry with Debbie Waines, John Elway Dealerships
Debbie’s advice for car dealerships is to set SMART goals that will allow them to build the type of businesses they want. She also advises them to ensure that those goals are time-bound, so that each step in the process has a dedicated start and deadline to achieve them.
Why Dealerships Should Take Ownership of Their Google Accounts and Reputation
George Nenni, Founder and Principal Consultant at Generations Digital, explains why dealerships should take ownership of their Google accounts and reputation. George also shares his advice on how to set up the right dealership categories, what to look out for in qualifying leads and conversions, and how vendors and agencies can price dealerships for their SEM.
To BDC or Not to BDC, and Other Automotive Process Tips From Brian Kramer
To successfully implement any transformations in a dealership, management has to have clarity on what they want to achieve and how they plan to get there. Part of this means recruiting the right people to apply all the changes they want. It’s also important to seek advice from peers and experts in the field. At least, according to 26-year virtual retailing trailblazer, Brian Kramer.
Switching From Vanity Metrics to Metrics That Matter With Bob Lanham From Facebook
Bob Lanham works with dealers on their Facebook advertising strategies to help them grow and scale their businesses. After years of experience working with different media channels, Bob’s learned the ins and outs of effective marketing strategies—and he’s dedicated himself to helping you learn the same.
People, Process, & Technology: The Bright Future of Automotive with Kyle Mountsier
To transform the automotive industry and make it attractive to young people, three main things need to be considered: people, processes, and technology. Dealerships have to be creative to improve their company cultures and offer good leadership pipelines and training to their people. They need to create a culture around people, not processes. They have to create systems that make it easier for people to do business with them. And, they have to adopt the right technology to manage their people and processes—and offer better services to clients.
Being a Part of the Automotive Conversation with Glenn Pasch
For years, every car dealer had a shop where buyers would walk in to find the right cars to buy. In this scenario, dealers had the opportunity to physically help buyers find the right cars, but that has since changed. In the last couple of years, thanks to advancements in technology, car dealerships have had to embrace new ways of marketing, communicating, and selling cars.
How David Long From Hansel Auto Changes the Golden Rule Forever
David Long believes that the new “golden rule” is slightly different: treat people the way they want to be treated. This means that dealerships should figure out how their customers want to engage and use that to their advantage. Some customers prefer text messages, some like talking through the phone, and still others may prefer face-to-face communication. So, how do you discover what your customer wants?
How to Build a Strong In-House Marketing Team with Quirk Auto Dealers
The marketing team at Quirk Auto Dealers is made of people handling email marketing, social media content, and parts and services. They all work collaboratively to provide the marketing services needed by the dealership and its customers. Every employee has their specialty—but they all share ideas and handle challenges together.
What Years in Automotive Has Taught Jim Ziegler
Facebook Ads and Google My Business have created more opportunities for dealers to sell cars—even without a company website. Because of all these changes in the automotive industry, Jim Ziegler strongly encourages dealerships to reinvent themselves to stay relevant and head off the competition.
Conversational Websites, Virtual Test Drives, and Pontiac Trans Ams with Kevin Frye
Kevin Frye and his team at Jeff Wyler Automotive Family recently performed a study on their customer’s response to adding a digital retailing tool to their website. The results? Most responded that they would not buy a car 100% online; they would still want to see and touch it. So, the company shifted to find virtual reality solutions to meet their customer’s needs and allow them to test drive their preferred cars virtually. Win-win.
Reviewing the Ford Bronco Sport from 2 Different Perspectives: Retail and Journalist
There has been a lot of talk recently about Ford’s latest release. The Bronco brand has been around for years and the reviews for their newest version are spilling in from far and wide. Among those are experts like Jack Nerad and Stephen Gabbara. For them, the Ford Bronco Sport has some features and accessories that lend itself to a comparison with the Jeep brand—and so far, there’s a lot to like about it.
Everything from the Garlic Capital of the World to Dealership Culture with Walser Automotive
Tune in to this episode of Inside Auto Podcast as Aharon Horwitz and Ilana Shabtay are joined by Sherry Schultz, the Chief Human Resources Officer at Walser Automotive Group, and Colton Ray, the Chief Human Resources Officer at Walser. Sherry and Colton talk about their career journeys and their current roles at Walser Automotive Group. You’ll also hear about the importance of core values, the role of a dealership in its community, and how automotive marketing continues to innovate.
Crush Dealer Marketing While Still Being a Good Corporate Citizen with Matt Lasher
As technology continues to advance and influence the car buying process, dealers need to make sure they are still cultivating relationships with the people in their communities. Matt Lasher, the Director of Marketing at West Herr Automotive Group, believes that consumers still want to buy a car from someone that they trust, so dealerships need to focus on the customer experience now more than ever.