Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
Year in Review with Ilana Shabtay
In this episode of the InsideAuto Podcast, host Ilana Shabtay sits down with Dr. Jeremy Weisz, Co-founder of Rise25 Media, to talk about the interviews she did over the last year. Ilana shares some of the guests who were featured on the podcast and what she learned from them about improving dealerships.
How Centralizing BDC & Marketing Improves Efficiencies with Matt Raymond
According to Matt Raymond, centralizing your dealership’s marketing and BDC functions can help you bring together your team, increase efficiency, gain more control, and improve the recruiting and onboarding of new employees. Matt played a key role in building Team Automotive Group’s BDC, and now he’s here to share his strategies.
Self-Education as the Main Ingredient for Successful Dealerships in 2023
In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Michael Cirillo, the Co-founder and CEO of FlexDealer, to discuss tips for driving success in the automotive space. They also talk about future challenges in the automotive industry, best practices for providing customer service in dealerships, and why dealerships should focus on processes.
Practical Tips for Growing BDC Sales with Marija Cvetkovska
The right strategy for building a better dealership, according to Marija Cvetkovska, is to focus on customer service. If customers prefer communicating through email or on the phone, then dealerships should use those methods to reach out and build relationships with them. What should you be doing with these communications? Provide leads with the information they ask for, go the extra mile to serve them better, and maintain a customer-centric dynamic, to name a few.
Evolutions in the Autotech Industry with Mike Colacchio
Driving customers into your dealership or online store is often the first step in driving sales. The growth of digital retailing has brought about great shifts in how dealerships attract customers and how customers shop. It also means that adaptable and flexible dealerships will set themselves up for success in the future.
Recapping Digital Dealer’s Top Panels with April Simmons from Horne Auto Group
Dealerships often fail to build rapport with online shoppers as easily as they would in person. So what should dealerships do to solve this problem? According to April Simmons, this is where social media comes in handy.
Creating Supply Chain Harmony and Encouraging Innovation with Neil Ackerman
In this episode of the InsideAuto Podcast, Aharon Horwitz is joined by Neil Ackerman, the Head of Global Supply Chain Innovation Hubs at Johnson & Johnson, to find out how creating harmony in a disrupted supply chain can lead to innovations and customer delight. Neil talks about common challenges faced by businesses due to delayed deliveries, the importance of partnerships, and how disruptions in the supply chain can impact innovation.
The Right Strategies for Communicating with Customers with Pete Petersen of Dealers United
Customers like communicating with businesses in a simple, natural way. Some prefer receiving calls, others prefer text messages, while still others prefer emails. This means that it’s important for dealerships to focus on what makes a great conversation with their customers — particularly, what platforms will make this possible.
The Challenges Dealerships Face with Their Fixed Ops Strategies
Most dealerships face common fixed ops challenges, including too few technicians for the job and complicated service schedulers, which leads to loss of business opportunities. Not only tthe-challenges-dealerships-face-with-their-fixed-ops-strategieshat, but most customers do not take their cars for regular maintenance. So, what’s the solution? Brad Paschal advises dealerships to invest in educating their customers to get more of them coming in.
Developing a Customer-Centric Dealer Network with Dan Mohnke from Nissan USA
Dan Mohnke, the Vice President of E-Commerce at Nissan USA, talks about Nissan’s innovative infrastructure for improving car shopping. Dan explains why they value and partner with their dealers and talks about the traction they have seen from the Nissan@Home purchasing tool.
Building a People-Based Dealership & Giving Back to the Community with Liza Borches
Liza Borches advises dealerships to understand the people-side of their businesses and not focus solely on making sales. They should focus on helping solve their customers’ problems, whether servicing their cars or selling them a new vehicle that will meet their needs. She firmly believes that the automotive industry provides an excellent opportunity to influence people’s lives positively.
The Future of Mobility and Impact of EVs on Automotive
Digital retailing in the automotive industry is skyrocketing, which presents a big challenge to big and small names alike in the space. How do you overcome the hurdle? In a bid to drive sales, dealerships have to put systems in place that will help bring customers back into dealerships to view and test-drive electric cars.
AutoNation’s Senior Director of Digital E-Commerce Talks Strategy
Brian Free and his team at AutoNation have been leveraging a ton of different marketing strategies to drive traffic to their 400+ websites. For instance, they use social media and Google to ensure their reputation is intact so they can keep attracting and closing online sales. Since they monitor their brand so closely, they noticed an increased conversion rate during the COVID-19 pandemic period as more customers choose to buy cars online.
Marketing Automation, Ironman, and Everything in Between with Justin Harmon From Eide CDJR
For Justin Harmon, effective digital retailing can compare to preparing for a triathlon. You have to prepare well in advance and know what your goal is. You also need to evaluate and measure your performance to become better and achieve greater success.