Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
Audience Automation: Strategies for Driving Client Engagements With Ido Elad
In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Ido Elad, the Director of Product Management at Fullpath, about audience automation and strategies for driving client engagements. They also discuss how Fullpath’s new platform, Audience Activation, helps solve automation problems, common concerns dealerships have about automation, and Fullpath’s future plan.
The Rebirth of the Automotive Conference With Paul J Daly and Kyle Mountsier
In this episode of the InsideAuto podcast, Ilana Shabtay interviews Paul J Daly and Kyle Mountsier from Automotive State of The Union (ASOTU), to talk about the rebirth of the automotive space. They also discuss ASOTU’s mission and the importance of people, processes, and technology in the automotive industry.
What’s up with David Kain during quarantine?
We all know David Kain, but in this episode, David shares with us how he has kept busy during these quarantine months! Besides for taking on a new hobby, David is continuing to help dealers power through this time to keep BDCs productive and sales on an all-time high. Tune in for more information.
Social Media Advertising Strategies for Dealerships With Eric Barbosa
Eric Barbosa leverages social media giveaways and Facebook Live events to market cars for his dealership. He drives traffic, engagement and exposure by offering cars to people in need. Through this strategy, he is able to generate 200 leads per day.
Competing for the Best Customer Experience, Not the Best Price
In the current market, many customers prefer to get one fixed price that is fair so they don’t have to spend a lot of time negotiating with salespeople. This means that dealerships need to have the right business model to make their customer experience fun, fast, and encouraging for future sales.
The Need for Simple and Specific Automation in the Automotive Space
Automation is meant to make processes easier and more efficient. Your automated marketing messages need to be targeted to a specific audience and increase engagement with them. Specific automation not only helps in making dealerships more productive but also increases profitability, improves communication among teams and customers, and in the long run, helps build better relationships.
Focusing On Your Team To Build A Successful Dealership With Delano Palmer
Building a profitable and successful dealership is not just about selling cars. You need to have the right people with the right mindset, talent, and skills to drive success. They also have to believe in themselves, have the right vision, and work as a team.
The Connection Between One Pound of M&Ms and a Great Customer Experience With Aaron Bickart
In this episode of the InsideAuto podcast, Ilana Shabtay is joined by Aaron Bickart, the Executive Vice President and General Manager of OfferLogix, to discuss the value of personalizing the customer journey in automotive. Aaron also talks about OfferLogix’s Penny Perfect Payments, the adoption of technology in the automotive industry, and how OfferLogix offers a smooth customer experience.
Launching AutoLeadStar’s Customer Data and Experience Platform (CDXP)
In this episode of the InsideAuto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay sit down to talk about the recent launch of AutoLeadStar’s Customer Data and Experience Platform (CDXP). They discuss the benefits of CDXPs, how dealers have been responding to AutoLeadStar’s platform, and what other players in the automotive industry are doing.
Adopting Technology and the Need for Customer-Centric Experiences with Jennifer Sanford
In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Jennifer Sanford, the Vice President of Marketing and Industry Relations at STELLA Automotive AI, to talk about the adoption of technology in the automotive space and the importance of providing customer-centric experiences in dealerships. They also talk about the benefits of training employees and using data to serve customers better.
Year in Review with Ilana Shabtay
In this episode of the InsideAuto Podcast, host Ilana Shabtay sits down with Dr. Jeremy Weisz, Co-founder of Rise25 Media, to talk about the interviews she did over the last year. Ilana shares some of the guests who were featured on the podcast and what she learned from them about improving dealerships.
How Centralizing BDC & Marketing Improves Efficiencies with Matt Raymond
According to Matt Raymond, centralizing your dealership’s marketing and BDC functions can help you bring together your team, increase efficiency, gain more control, and improve the recruiting and onboarding of new employees. Matt played a key role in building Team Automotive Group’s BDC, and now he’s here to share his strategies.
Self-Education as the Main Ingredient for Successful Dealerships in 2023
In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Michael Cirillo, the Co-founder and CEO of FlexDealer, to discuss tips for driving success in the automotive space. They also talk about future challenges in the automotive industry, best practices for providing customer service in dealerships, and why dealerships should focus on processes.
Practical Tips for Growing BDC Sales with Marija Cvetkovska
The right strategy for building a better dealership, according to Marija Cvetkovska, is to focus on customer service. If customers prefer communicating through email or on the phone, then dealerships should use those methods to reach out and build relationships with them. What should you be doing with these communications? Provide leads with the information they ask for, go the extra mile to serve them better, and maintain a customer-centric dynamic, to name a few.