Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
In-House Marketing for the Automotive Industry With Ally Piñon
To create authentic and engaging marketing messages, understanding your dealership’s goals is essential. An in-house marketing team helps identify and align a dealership’s needs with customers’ needs. However, concentrating on sales alone is not an effective long-term strategy. B2B and B2C marketing expert Ally Piñon says to focus on marketing, sales, service, and parts.
The Biggest Automotive News and Shifts in Used Car Prices With Joe Overby
Having spent 15 years working and reporting in the automotive space, Joe Overby has witnessed the industry’s evolution. He has seen small companies grow to become publicly traded, taken part in publishing top industry news through Auto Remarketing, and experienced the effects of the pandemic on car prices. He joins Ilana Shabtay to share his insights on the automotive space.
Content That Is Relatable Is Content That Crushes – Hear From the Experts in the Space
The best type of content has to bring value to your audience. According to Nathanael Greklek, Brian Ortega, and Jeff Revilla, it’s essential to produce and share content that strategically meets your clientele where they are. Good content is well-structured and helps build connections with your audience.
Erin Sparks’ Perspective on Streamlining Marketing Across Four Stores (& More)
Having spent many years working in both the vendor and agency side of the automotive space, Erin Sparks understands what it takes to create content and implement marketing strategies that drive change. She advises dealerships to use marketing strategies that are respectful to clients.
Audience Automation: Strategies for Driving Client Engagements With Ido Elad
In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Ido Elad, the Director of Product Management at Fullpath, about audience automation and strategies for driving client engagements. They also discuss how Fullpath’s new platform, Audience Activation, helps solve automation problems, common concerns dealerships have about automation, and Fullpath’s future plan.
The Rebirth of the Automotive Conference With Paul J Daly and Kyle Mountsier
In this episode of the InsideAuto podcast, Ilana Shabtay interviews Paul J Daly and Kyle Mountsier from Automotive State of The Union (ASOTU), to talk about the rebirth of the automotive space. They also discuss ASOTU’s mission and the importance of people, processes, and technology in the automotive industry.
What’s up with David Kain during quarantine?
We all know David Kain, but in this episode, David shares with us how he has kept busy during these quarantine months! Besides for taking on a new hobby, David is continuing to help dealers power through this time to keep BDCs productive and sales on an all-time high. Tune in for more information.
Social Media Advertising Strategies for Dealerships With Eric Barbosa
Eric Barbosa leverages social media giveaways and Facebook Live events to market cars for his dealership. He drives traffic, engagement and exposure by offering cars to people in need. Through this strategy, he is able to generate 200 leads per day.
Competing for the Best Customer Experience, Not the Best Price
In the current market, many customers prefer to get one fixed price that is fair so they don’t have to spend a lot of time negotiating with salespeople. This means that dealerships need to have the right business model to make their customer experience fun, fast, and encouraging for future sales.
The Need for Simple and Specific Automation in the Automotive Space
Automation is meant to make processes easier and more efficient. Your automated marketing messages need to be targeted to a specific audience and increase engagement with them. Specific automation not only helps in making dealerships more productive but also increases profitability, improves communication among teams and customers, and in the long run, helps build better relationships.
The Connection Between One Pound of M&Ms and a Great Customer Experience With Aaron Bickart
In this episode of the InsideAuto podcast, Ilana Shabtay is joined by Aaron Bickart, the Executive Vice President and General Manager of OfferLogix, to discuss the value of personalizing the customer journey in automotive. Aaron also talks about OfferLogix’s Penny Perfect Payments, the adoption of technology in the automotive industry, and how OfferLogix offers a smooth customer experience.
Focusing On Your Team To Build A Successful Dealership With Delano Palmer
Building a profitable and successful dealership is not just about selling cars. You need to have the right people with the right mindset, talent, and skills to drive success. They also have to believe in themselves, have the right vision, and work as a team.
Launching AutoLeadStar’s Customer Data and Experience Platform (CDXP)
In this episode of the InsideAuto Podcast, co-hosts Aharon Horwitz and Ilana Shabtay sit down to talk about the recent launch of AutoLeadStar’s Customer Data and Experience Platform (CDXP). They discuss the benefits of CDXPs, how dealers have been responding to AutoLeadStar’s platform, and what other players in the automotive industry are doing.
Adopting Technology and the Need for Customer-Centric Experiences with Jennifer Sanford
In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Jennifer Sanford, the Vice President of Marketing and Industry Relations at STELLA Automotive AI, to talk about the adoption of technology in the automotive space and the importance of providing customer-centric experiences in dealerships. They also talk about the benefits of training employees and using data to serve customers better.