Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
[NADA Series] Product-Market Fit vs Market-Product Fit for Forward-Thinking Dealers
In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Ben Hadley, the Founder and CEO of Auto Genius, to talk about fostering a community to create exceptional products. They also talk about the future of digital retailing, the difference between market-product and product-market fit, and the integration of other industries with the automotive space.
[NADA Series] The Transition to Electric Vehicles With Alan Krutsch
Alan Krutsch, Director of Marketing and Industry Relations at Fuse Autotech, joins Ilana Shabtay in this episode of the InsideAuto Podcast to talk about the mass adoption of electric vehicles. They also discuss Tesla’s recent price drop for electric cars, factors influencing the adoption of EVs, and the change in demand for Fuse Autotech’s products.
[NADA Series] Inventory Challenges and Video Marketing for Dealerships With Melissa Cartagena
In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Melissa Cartagena, the Senior Director and Head of Digital Advertising at AutoNation, about the challenges dealerships have been facing. They discuss inventory shortages in the automotive space, the use of video marketing, and why car owners have been buying out their car leases.
[NADA Series] Evaluating Vendors in the Automotive Industry
In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Kate Lumsden and Ashley Cavazos from Walser Automotive Group about their strategies for assessing business partnerships. They also discuss the future of the automotive space and how the commission-based pay structure affects salespeople.
[NADA Series] Optimizing Amazon Advertising for Dealerships With Vasilios Lambos
In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Vasilios Lambos, the Co-founder and CMO of CognitionDigital.io, about providing Amazon advertising services to dealers. They also discuss the benefits of collaborations in the automotive space and how Vasilios educates businesses about Amazon Ads.
[NADA Series] Data Strategy and Security in Dealerships With Matt Lasher
In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Matt Lasher, the Director of Marketing at West Herr Automotive Group, to talk about this year’s NADA conference. They also discuss the value of data strategy and security and what Matt loved about this year’s event.
Private Vehicle Acquisition Strategies With Tom Gregg
Private vehicle acquisitions provide great opportunities for dealers to find high-value cars with large profit margins and fast returns. They are also a great way for dealers to connect with potential customers. According to Tom Gregg, buying cars directly from car owners increases a dealer’s competitive advantage and boosts brand loyalty.
From Selling Vacuums To Owning a Dealership – Dave Warren Shares His Story
In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Dave Warren, the Owner and Managing Partner at Dave Warren Chrysler Dodge Jeep Ram, to talk about how he adapts his dealership to the fluctuating market. They also discuss future projections for the used car market and how to get salespeople more engaged in driving used car sales.
Automotive Is About Bringing Your Hustle
Daniel Govaer, General Manager at Mercedes-Benz of Easton, joins Ilana Shabtay in this episode of the InsideAuto podcast, to talk about the benefits of investing in your employees’ mental health. They also discuss top marketing strategies for 2023 and the future of the automotive industry.
AI-Powered Vehicle Inspections and Future Trends in the Automotive Space With Yaron Saghiv
To provide quality products for customers, UVeye has leveraged AI and visual aid in its business operations. This has allowed the company to diversify its services and transition from serving homeland security to assisting OEMs, car manufacturers, and dealers. This technology has also created opportunities for the company to enter new markets in Europe, Asia, and the US.
In-House Marketing for the Automotive Industry With Ally Piñon
To create authentic and engaging marketing messages, understanding your dealership’s goals is essential. An in-house marketing team helps identify and align a dealership’s needs with customers’ needs. However, concentrating on sales alone is not an effective long-term strategy. B2B and B2C marketing expert Ally Piñon says to focus on marketing, sales, service, and parts.
The Biggest Automotive News and Shifts in Used Car Prices With Joe Overby
Having spent 15 years working and reporting in the automotive space, Joe Overby has witnessed the industry’s evolution. He has seen small companies grow to become publicly traded, taken part in publishing top industry news through Auto Remarketing, and experienced the effects of the pandemic on car prices. He joins Ilana Shabtay to share his insights on the automotive space.
Content That Is Relatable Is Content That Crushes – Hear From the Experts in the Space
The best type of content has to bring value to your audience. According to Nathanael Greklek, Brian Ortega, and Jeff Revilla, it’s essential to produce and share content that strategically meets your clientele where they are. Good content is well-structured and helps build connections with your audience.
Erin Sparks’ Perspective on Streamlining Marketing Across Four Stores (& More)
Having spent many years working in both the vendor and agency side of the automotive space, Erin Sparks understands what it takes to create content and implement marketing strategies that drive change. She advises dealerships to use marketing strategies that are respectful to clients.