Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
The Right Strategies for Communicating with Customers with Pete Petersen of Dealers United
Customers like communicating with businesses in a simple, natural way. Some prefer receiving calls, others prefer text messages, while still others prefer emails. This means that it’s important for dealerships to focus on what makes a great conversation with their customers — particularly, what platforms will make this possible.
The Challenges Dealerships Face with Their Fixed Ops Strategies
Most dealerships face common fixed ops challenges, including too few technicians for the job and complicated service schedulers, which leads to loss of business opportunities. Not only tthe-challenges-dealerships-face-with-their-fixed-ops-strategieshat, but most customers do not take their cars for regular maintenance. So, what’s the solution? Brad Paschal advises dealerships to invest in educating their customers to get more of them coming in.
Developing a Customer-Centric Dealer Network with Dan Mohnke from Nissan USA
Dan Mohnke, the Vice President of E-Commerce at Nissan USA, talks about Nissan’s innovative infrastructure for improving car shopping. Dan explains why they value and partner with their dealers and talks about the traction they have seen from the Nissan@Home purchasing tool.
Building a People-Based Dealership & Giving Back to the Community with Liza Borches
Liza Borches advises dealerships to understand the people-side of their businesses and not focus solely on making sales. They should focus on helping solve their customers’ problems, whether servicing their cars or selling them a new vehicle that will meet their needs. She firmly believes that the automotive industry provides an excellent opportunity to influence people’s lives positively.
The Future of Mobility and Impact of EVs on Automotive
Digital retailing in the automotive industry is skyrocketing, which presents a big challenge to big and small names alike in the space. How do you overcome the hurdle? In a bid to drive sales, dealerships have to put systems in place that will help bring customers back into dealerships to view and test-drive electric cars.
AutoNation’s Senior Director of Digital E-Commerce Talks Strategy
Brian Free and his team at AutoNation have been leveraging a ton of different marketing strategies to drive traffic to their 400+ websites. For instance, they use social media and Google to ensure their reputation is intact so they can keep attracting and closing online sales. Since they monitor their brand so closely, they noticed an increased conversion rate during the COVID-19 pandemic period as more customers choose to buy cars online.
Marketing Automation, Ironman, and Everything in Between with Justin Harmon From Eide CDJR
For Justin Harmon, effective digital retailing can compare to preparing for a triathlon. You have to prepare well in advance and know what your goal is. You also need to evaluate and measure your performance to become better and achieve greater success.
How Google Can Boost the Business of Your Dealership with Lissette Gole
Lissette Gole, the Head of Automotive Retail at Google, talks about how dealerships can use Google products to promote their business. Lissette also talks about the Dealers Guidebook 2.0, digital marketing for dealerships, and the Pandemic of Positivity (POP) movement.
Keep Your Dealership Customers Happy… While Staying Out of Court with Tom Kline
According to Tom Kline, the first step is preparing a cohesive policy or procedure document that outlines what needs to be done and can be revised as time goes on. He also encourages dealers to track their reputation on certain websites, following either a monthly or daily schedule of regular check-ins. This should also include responding to customer complaints, avoiding generic responses, and using the information gathered to improve their dealership’s operations.
Serving Customers Better with Mike Colleran
In the last year, Nissan has also been busy developing an online purchasing tool called “Nissan at Home,” which allows customers to test drive and buy cars from the comfort of their homes. It’s all part of their continued work to serve customers better — because isn’t that what it’s all about?
The Impact of Community on Your Dealership’s Success With Jenielle Holderfield
Jenielle Holderfield, the Digital Marketing Specialist and Community Outreach Leader for Beaver Toyota, is this week’s guest on the InsideAuto Podcast with Ilana Shabtay and Aharon Horwitz. Jenielle explains how she manages the marketing and community outreach aspect of the dealership to give Beaver Toyota a strong identity in the industry.
Achieving SMART goals in and out of the automotive industry with Debbie Waines, John Elway Dealerships
Debbie’s advice for car dealerships is to set SMART goals that will allow them to build the type of businesses they want. She also advises them to ensure that those goals are time-bound, so that each step in the process has a dedicated start and deadline to achieve them.
Why Dealerships Should Take Ownership of Their Google Accounts and Reputation
George Nenni, Founder and Principal Consultant at Generations Digital, explains why dealerships should take ownership of their Google accounts and reputation. George also shares his advice on how to set up the right dealership categories, what to look out for in qualifying leads and conversions, and how vendors and agencies can price dealerships for their SEM.
To BDC or Not to BDC, and Other Automotive Process Tips From Brian Kramer
To successfully implement any transformations in a dealership, management has to have clarity on what they want to achieve and how they plan to get there. Part of this means recruiting the right people to apply all the changes they want. It’s also important to seek advice from peers and experts in the field. At least, according to 26-year virtual retailing trailblazer, Brian Kramer.