Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
5 Questions Your Dealership Should Ask When Deciding on the Best CDP
If your dealership wants to migrate to a CDP system, here are 5 essential questions to ask when beginning your search. Find the best CDP here.
Top 5 Reasons Your Dealership Should be Using a CDXP
The era of customer data and experience platforms (CDXP) is emerging in automotive and dealerships should shift focus from third party data to first party data.
Social Targeting Challenges in 2023
Over the past year, it’s become increasingly difficult to target and remarket to shoppers on social platforms. Fullpath’s technology enables your dealership to market to your target audience post iOs 14. Learn more.
How Your Dealership Can Sell Cars on Facebook
Your dealership should identify ways to stand out on Facebook and make the most of this powerful platform. Learn the best practices for selling cars on Facebook here.
Announcing the Fullpath CDXP
Welcome to the new layout for our connected automotive marketing platform called the Customer Data and Experience Platform (CDXP).
Connectivity & Orchestration For Automotive Dealerships
Dealerships that have started the shift of data connectivity and analytics are now able to compete with tech giants. Learn more here!
3 Reasons to Ditch Your Automotive Marketing Agency
Should You Fire Your Automotive Marketing Agency? Over the last decade, automotive marketing agencies made sense. They offered you plenty of benefits that at the time…
6 Things to Check Before Launching Your Next Automotive Marketing Campaign
Check out the ultimate checklist for dealerships so that you can ensure success in your next automotive marketing campaign.
Why Automotive Fixed Operations is Key to the Success of a Dealership
With continued inventory issues affecting nearly all franchise dealers across the United States, now more than ever, it is critical that dealers ensure that they are managing their fixed ops department optimally.
The importance of VIN-level marketing
VIN-level marketing can help your dealership match shoppers and inventory with 1:1 personalized messages and targeting.
The Ultimate Guide To Selling Your Aged Inventory Using VIN-Specific Advertising
The Ultimate Guide To Selling Your Aged Inventory Using VIN Specific Advertising Selling Aged Vehicle Inventory Aged inventory is one of the biggest pain points for…
Fullpath (Formerly AutoLeadStar) Wins the AWA Marketing Automation Award
For over a decade, the AWAs have been a benchmark in the auto industry for innovative products in technology, design, search marketing, social media, and digital…
How Walser Honda Used Fullpath to Increase Their Leads by 33% Despite a Global Pandemic
Walser shares insight on how they’ve directly benefited from switching over to an automated platform that would maintain or exceed their pre-COVID-19 performance. We all know…