Fullpath is the only automotive-centric AI Ecosystem built on the foundation of a true Customer Data Platform (CDP) that powers AI agents and marketing automations, giving dealers the technology they need to win in the era of AI.
Fullpath’s CDP unifies every data source in play at your dealership into a single source of truth for your team to work from – both human and AI.
Fullpath’s CDP is fully agnostic, integrating seamlessly with your dealership’s existing tech stack via open API.
Using powerful identity resolution technology, Fullpath merges duplicate entities in your database to create singular, comprehensive shopper profiles that enable better outreach.
Empower your sales team with enablement tools included in Fullpath CDP like AI-generated shopper summaries, outreach content, and an AI agent that surfaces opportunities in your data.
Agentic CRM that keeps your dealership team hyper-focused on the customer.
Fullpath’s agentic CRM is built on a CDP foundation. It doesn’t just store records; it engages, acts, and executes, providing the infrastructure to win in the agentic era.
Automatically creates, prioritizes, assigns, and surfaces tasks based on real-time urgency, ensuring nothing falls through the cracks.
Acts as the ultimate dealership wingman, providing instant answers to complex inventory and shopper questions using live dealership data.
A Lead Handling Agent manages inbound inquiries via intelligent, two-way SMS and email outreach, locking in appointments before they can even consider your competitors.
Handles on-and-off-hour phone interactions with human-grade intelligence, logging every detail and handing off warm leads to your team with zero friction.
Through simple prompts, managers can modify the logic and prompts for their AI agents, defining how they engage with customers in alignment with their workflows.
Dealers can set clear escalation rules for every AI agent in the ecosystem, ensuring a human comes in at the right moment to move the conversation closer to a sale.
Fullpath’s AI agents are constantly learning. By analyzing performance feedback, the agents continuously improve their output to better serve the dealership’s specific goals.
Fullpath turns your data into an always-on marketing machine so you never miss an opportunity to connect with a potential customer.
Fullpath’s AI Ecosystem offers AI-powered personalized email and SMS campaigns, AI-optimized digital ad campaigns, VIN-specific marketing campaigns, and data-driven website optimization tools.
While most solutions are either/or, Fullpath enables dealers to leverage the full power of AI using generated content, or custom campaigns to achieve their marketing goals.
Every piece of content created by Fullpath’s AI engine is based on data pulled from the CDP, ensuring every shopper sees exactly what is relevant to them at the right moment.
Fullpath’s integrated Model Context Protocol enables dealers to immediately deploy new agentic technology by seamlessly providing access to the dealership’s data.
Unlike standard integrations, MCP supports new AI technologies across multiple rooftops as they emerge without expensive set up or maintenance required.
Fullpath’s is ISO 27001 and ISO 42001 certified so your agents securely gain access to the data they need and are guaranteed to operate ethically, safely, and transparently.
Fullpath is dedicated to dealer success! Every client receives a Customer Success Manager, armed with deep platform knowledge and the skills to offer strategic guidance.
Fullpath’s AI automatically generates copy and creative for all email, SMS, and digital ad campaigns, eliminating manual work of campaign generation.
Fullpath runs constant A/B tests on every piece of copy and every image used so your engagements are optimized for performance over time.
AI-powered segmentation and omni-channel campaigns.
Auto-surfaced opportunities with complete context and AI-prioritized CRM tasks.
Targeted reminders and equity-based trade-in opportunities.
Fully customizable AI and real-time dashboards showing true ROI across rooftops.
Fullpath’s CDP unifies every data source at the dealership to bring you a real-time source of truth for all business decisions.
Fullpath’s Agentic CRM eliminates the admin busywork and streamlines workflows to keep your team hyper-focused on closing the deal.
Fullpath’s AI-powered marketing solutions automatically generate hyper-targeted, personalized campaigns for every shopper that are optimized around the clock.
Fullpath’s AI Ecosystem brings dealers the data foundation and AI-driven solutions they need to power every team at the dealership.
Fullpath’s agnostic platform enables dealerships to integrate every data source they have in play using a secure, open API.
Fullpath’s AI Ecosystem offers a single dashboard where dealers can review performance and understand their ROI through transparent, easy-to-understand reporting.
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