Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
Experts Tell All: How Fullpath (formerly AutoLeadStar) Can Elevate Your Stellantis Dealership
In this exclusive Stellantis dealership webinar, Roma Varyani & Chris Wells deep-dive into the Fullpath platform and reveal the true power of our CDXP.
Customer Dashboard Tour
Join us to tour your CDXP dashboard, and learn more about reporting, configurations, and account settings. Ideal for newly onboarded customers or those needing a refresh!
Vehicle Acquisition: Turning Insights into Actions
Sales guru Jon Frederick shows you the best way to take your vehicle acquisition data insights and turn it into real life action: more inventory.
Leveraging the Fullpath (formerly AutoLeadStar) Shopper Page in a Cookieless Future
Watch this exclusive webinar for a better understanding into ins, the outs and the importance of the Shopper Page.
Navigate Fullpath (formerly AutoLeadStar) Campaigns Like a Pro
Gain a better understanding of where your shoppers receive direct value.
The Ins & Outs of Fullpath (formerly AutoLeadStar) Reporting
Get a quick rundown on how to drill down on Fullpath (formerly AutoLeadStar) metrics.
Features for Holding Down the Fort During an Inventory Shortage
Learn how to leverage our most recent features that combat the inventory shortage and help dealers remain agile while inventory levels pick up.
Inventory Management Feature – How and When to Use it
Learn best practices into boosting and excluding inventory for a successful paid advertising strategy.
It’s All in the Numbers – How to Track Platform Performance
Dive into Fullpath’s (formerly AutoLeadStar) platform performance page that brings in all your metrics so you can track full-funnel performance seamlessly.
Understanding Inventory Management for Your Paid Advertising Strategy
Connect with our product experts on best practices and get behind the scenes of our algorithms and machine learning technology.
Supporting your Fixed Ops Strategy with Fullpath (formerly AutoLeadStar)
Discover how Fullpath (formerly AutoLeadStar) enhances your fixed ops strategy by identifying and targeting opportunities to drive traffic to your biggest profit centers.
Templates – The Building Blocks of Fullpath’s Digital Advertising (formerly Acquire)
Use this webinar to review the building blocks of Acquire and how your dealership can leverage this powerful foundation
Top Factors that Impact Cost Per Lead (CPL)
Understand how CPL is calculated, ways Fullpath (formerly AutoLeadStar) optimizes for the cheapest CPL, and how budget allocation and inventory boost affect CPL.