Mountain View Automotive Cured Lot Rot with Fullpath’s VINs-Acceleration

Lot Rot = Lost Revenues

If there is one thing dealers dread above all else, it’s lot rot. 

Aging inventory can really cut into a dealership’s margins- vehicles depreciate in value over time and, in the hopes of cutting your losses, you may find yourself slashing prices or going to auction just to get the car off your lot. Mountain View Automotive’s dealerships were looking for a way to move their aging inventory off the lot quickly and efficiently so they could free up their frozen capital, avoid slashing prices to make a sale, all without draining their digital marketing budget. 

AI-Powered VINs Specific Marketing 

Fullpath, automotive’s leading Customer Data and Experience Platform (CDXP), helps dealers move their challenging vehicles off the lot with VIN-specific digital advertising campaigns. Using AI and machine learning, Fullpath harnesses the dealership’s first-party data and leverages it to create VIN-specific omni-channel ad campaigns and customer match campaigns to direct traffic to specific VDPs for aging VINs. These campaigns run on a dedicated budget that is separate from the dealership’s general marketing budget, which means aging inventory gets seen without impacting your overall marketing strategy. 

Get it Seen, Get it Sold 

Mountain View Auto implemented Fullpath’s VINs-acceleration campaigns and, within two weeks, saw a dramatic spike in VDP views for their aging VINs. Weekend VDP views went up 122%, with an 80% increase in active shoppers. Weekday results were even more impressive as VDP views went up by over 170% and active shoppers increased by 145%.

With Fullpath’s real-time alerts for every significant action taken on an aged-VIN, the sales teams for Mountain View Automotive were able to take swift action and increase their booked weekday appointments by 900%. 

Game-Changing Technology

For Mountain View Automotive, Fullpath’s VINs acceleration was the game changer they needed as their aging inventory was finally getting the attention it needed to move it off the lot. 

“I’ve been living in the digital marketing world in the automotive industry for several years now,” said Erwin, “not sure I’ve seen this level of under promise and over deliver in any other digital tool that also comes with spot on analytics. Move your aged inventory AND make a profit!”