Tech Adoption in Automotive During Covid-19
When Covid-19 took the world by storm in early 2020, many businesses were forced to adapt to the new reality or shut their doors. For automotive, that meant quick adaptation to new technologies in order to stay resilient and continue serving their customers where they were – online.
Reallocating Budgets Based on Shifting User Behavior
Quirk Automotive Group, a long time partner of Fullpath, was fully prepared to survive, and thrive, during the pandemic. With Fullpath’s Customer Data and Experience Platform (CDXP) in place at their dealerships, they were able to respond quickly and most importantly, automatically, to the shift in customer behavior.
Fullpath’s digital advertising solution leverages millions of data points to strategically place ads on search, display and social. Fullpath’s AI is designed to recognize opportunities and automatically adjust ad budgets and campaigns continuously in order to maintain a high level of optimization and ROI.
Fullpath recognized the shift in user behavior and the spike in social media usage during lockdown and quickly took action, automatically reallocating the dealership’s ad budget towards social ads – without any human intervention.
Automatically Optimized Budgeting for Better ROI
In April of 2020, Quirk dealerships reduced their advertising spend in response to the pandemic. Despite the lowered budget, by focusing on social media ads, Fullpath was able to slowly and steadily increase the number of incoming leads from March to May. During those three months, Fullpath reduced the cost per lead (CPL) by nearly 48% and the cost per click (CPC) by 35.9%.
Sean Western, Director of Marketing for Quirk Cars
AI-Powered Marketing > Traditional Marketing
For Quirk Automotive Group, using fully automated marketing operations as opposed to traditional marketing methods, helped their dealerships stay resilient during Covid-19.
Walser Honda Saw a Dramatic Increase in Leads Despite Covid-19 Shutdowns with Fullpath
With Fullpath already in place, Walser Honda was already well positioned to weather the storm.
David Dodge Cut Down on Vendor Costs and Exceeded Business Goals with Fullpath
With just one vendor to pay and one vendor to speak to, David Dodge was able to boost their marketing processes while saving time and money.
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