Making Sense of Shopper Behavior in your CDP

Fullpath CISO Shahar Maor is joined by a Hacker and an Incident Response Team Lead to walk you through the phases of a security incident from three different points of view. The three data security professionals offer dealerships the critical, practical steps to take today to protect your data from future attacks.

Join Fullpath Regional Sales Manager Sean Hopper as he reveals the top three themes of Digital Dealer 2023. Sean’s perspective will help you gain a clear understanding of the important topics circulating the auto tech industry, and how they relate to your marketing & sales strategies.

Fullpath ChatGPT is the most powerful chat in the industry for one simple reason: Fullpath enables you to combine the vast knowledge of the internet with your dealership’s first-party data. By introducing your dealership’s data to the mix, you give ChatGPT the ability to learn about your customers including their needs, preferences, and previous shopping experiences so you can provide specific, hyper-personalized customer engagements.