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Ilana Shabtay

VP of Marketing

Ilana is an experienced marketer and growth strategist with expertise in digital marketing and artificial intelligence. She has been with Fullpath for over 10 years, progressing from Head of Business Development in 2016 to VP of Marketing in 2022. With a background in sales and enterprise partnerships, Ilana excels at fostering relationships that drive business growth. She sits on the Expert Panel at Dealer Marketing Magazine and has spoken at conferences, including Digital Dealer and CBT News.

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Ilana Shabtay
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Recent Posts

Use it or Lose it: The Vital Role of Activated Data in Closing Sales
  • Blog Post
6 min

Use it or Lose it: The Vital Role of Activated Data in Closing Sales

  • February 28, 2024

We are living in an age where data is the determining factor on whether or not your dealership will succeed or fail. What... Read more

Understanding the FTC Safeguard Rules Update & What it Means for Your Dealership
  • Blog Post
6 min

Understanding the FTC Safeguard Rules Update & What it Means for Your Dealership

  • January 6, 2024

Review the full list of criteria your dealership needs to meet in order to be fully compliant with the Federal Trade Commi... Read more

6 Ways AI & Customer Data Platforms Can Make Your Dealership’s Digital Marketing More Effective 
  • Blog Post
6 min

6 Ways AI & Customer Data Platforms Can Make Your Dealership’s Digital Marketing More Effective 

  • October 11, 2023

Today’s AI-powered marketing technologies offer automation capabilities to help retailers optimize their marketing in real... Read more

Dealership Data is Key to Unlocking the True Power of ChatGPT
  • Blog Post
5 min

Dealership Data is Key to Unlocking the True Power of ChatGPT

  • June 21, 2023

ChatGPT is an impressive technology on its own, but data integrations have the ability to make it so much more impactful. Read more

Understanding the Relationship Between a CRM and a CDP
  • Blog Post
5 min

Understanding the Relationship Between a CRM and a CDP

  • November 28, 2022

Using a CDP for data connectivity and orchestration is the key to building a successful digital marketing strategy for you... Read more

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