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Aharon Horwitz

CEO & Co-Founder

Aharon is the CEO and co-founder of Fullpath, a comprehensive data and marketing platform designed specifically for the automotive industry. Since founding the company in 2017 (originally as AutoLeadStar), Aharon has positioned Fullpath as the industry leader in helping dealerships unify their customer data, empowering them to modernize their operations through intelligent data infrastructure, AI-powered marketing solutions, and advanced sales enablement tools.

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Aharon Horwitz
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Recent Posts

Fullpath Acquires Fuse Autotech’s Dynamic Payments Solution to Strengthen Automotive Customer Data Ecosystem
  • Blog Post
2 min

Fullpath Acquires Fuse Autotech’s Dynamic Payments Solution to Strengthen Automotive Customer Data Ecosystem

  • August 20, 2025

This integration offers dealerships a seamless way to ensure car shoppers are served real-time, relevant offers across the... Read more

What Really Happened When Fullpath’s ChatGPT Chatbot Went Viral
  • Blog Post
2 min

What Really Happened When Fullpath’s ChatGPT Chatbot Went Viral

  • December 21, 2023

It has been great to see Fullpath's ChatGPT take off, handling thousands of daily chats and boosting car sales and service... Read more

AutoLeadStar, Which Recently Raised M to Transform The Way Cars are Sold, Rebrands to Fullpath
  • Blog Post
2 min

AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath

  • March 12, 2023

Changing its name to Fullpath, AutoLeadStar aims to represent its dedication to creating infinite customer lifecycles and... Read more

Leading CDXP Fullpath Partners with Auto Genius Labs to Improve Data Connectivity & Automotive Online Experiences 
  • Blog Post
3 min

Leading CDXP Fullpath Partners with Auto Genius Labs to Improve Data Connectivity & Automotive Online Experiences 

  • January 26, 2023

Fullpath and Auto Genius Labs, the innovation arm of the leading community of high-growth automotive marketers, are announ... Read more

The Importance of Public APIs in Automotive
  • Blog Post
5 min

The Importance of Public APIs in Automotive

  • January 25, 2023

The ability to access and use your data is quickly becoming an automotive superpower. This is where the importance of APIs... Read more

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