Supporting your Fixed Ops Strategy with Fullpath (formerly AutoLeadStar)

In this webinar we explore a day in the life of the Audience Activation AI which begins with a nightly CRM crawl and ends with targeted emails being sent to segmented audiences. Watch to unpack what happens in the middle.

Fullpath’s Managers of Customer Success, Matt Gibson & Michelle Handy uncover the importance of a CDP as part of every dealership’s data ecosystem and how it integrates into your CRM and DMS infrastructure.

Join Rebecca Kurtz, Head of Post Sales Marketing for an engaging conversation on audience segmentation. We cover the interplay between your CDP & audience segmentation, key audiences to explore and the best opportunities to empower your sales team.