Data and security is our number one priority at Fullpath. Security and privacy is always top of mind as we work to develop groundbreaking new products for our dealer clients. Review our security policies and processes here, and feel free to reach out to our team with any question at security@fullpath.com
Last Updated: June 1, 2024
In order to ensure transparency and give you more control over your personal information, this privacy policy (“Privacy Policy”) governs how we, Fullpath Ltd. (“Fullpath”, “AutoLeadStar” “we”, “our” or “us”) use, collect and store personal information that we collect or receive from or about you (“you”) in connection with our website https://www.fullpath.com/ (“Website”), platform, and the services provided therein (the “Services”):
We greatly respect your privacy, which is why we make every effort to provide a platform that would live up to the highest user privacy standards. Please read this Privacy Policy carefully, so you can fully understand our practices in relation to personal data. “Important note: Nothing in this Privacy Policy is intended to limit in any way your statutory rights, including your rights to a remedy or other means of enforcement.
Fullpath’s mission is to take the typical customer data platform (CDP) to the next level by adding the “Experience” factor, layering AI-powered technology on top of dealership’s unified data layer, which allows dealers to create exceptional customer experiences through automated, AI-driven, highly effective engagements and marketing campaigns designed to drive sales and loyalty.
This Privacy Policy can be updated from time to time and, therefore, we ask you to check back periodically for the latest version of this Privacy Policy. If we implement material changes in the way we use your information, in a manner that is different from that stated at the time of collection, we will notify you by posting a notice on our Website or by other means and take any additional steps as required by applicable law.
We do not offer our products or services for use by children under the age of 18, and we do not knowingly collect information from, and/or about children under the age of 18. If you are under the age of 18, do not provide any information to us without the involvement of a parent or a guardian. In the event that we become aware that you provide information in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at privacyofficer@fullpath.com.
We enable you to interact with third party websites, mobile software applications and products or services that are not owned, or controlled, by us (each, a “Third Party Service”). We are not responsible for the privacy practices or the content of such Third Party Services. Please be aware that Third Party Services can collect information from you. Accordingly, we encourage you to read the terms and conditions and privacy policies of each Third Party Service.
If you have any questions, concerns or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us at privacyofficer@fullpath.com.
Last Updated: June 1, 2024
Notice at Collection | ||
The following serves as our notice at collection (“Notice”) governs how we, Fullpath Ltd. (together, “Fullpath”, “AutoLeadStar”, “we”, “our” or “us”) use, collect, disclose, sell, and store Personal Information we collect or receive from or about you (“you”).
We do not sell nor share your Personal Information.
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Categories of personal information collected | Purposes such Personal Information is collected for | Retention Period |
Cookies, analytic tools and log files. |
To provide you with our website, platform and other related services.
In order to collect analytics information and improve our services.
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Your information will be stored until we no longer need it to provide our services, and therefore, delete our records, or if you send a valid deletion request. |
Identifiers. Such as real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers. |
To provide you with the Fullpath services.
For administrative purposes.
To market the Fullpath website and services.
For security purposes.
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Your information will be stored until we no longer need it to provide our services, and therefore, delete our records, or if you send a valid deletion request. |
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). Such as name, address, telephone number. |
To provide you with the Fullpath services.
For administrative purposes.
To market the Fullpath website and services.
For security purposes.
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Your information will be stored until we no longer need it to provide our services, and therefore, delete our records, or if you send a valid deletion request. |
Commercial information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
To provide you with the Fullpath services.
For administrative purposes.
To market the Fullpath website and services.
For security purposes.
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Your information will be stored until we no longer need it to provide our services, and therefore, delete our records, or if you send a valid deletion request. |
Internet or other similar network activity. Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. |
To provide you with the Fullpath services.
In order to improve our services
For administrative purposes.
For security purposes.
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Your information will be stored until we no longer need it to provide our services, and therefore, delete our records, or if you send a valid deletion request. |
Geolocation / Location data (foreground or background data access). Physical location or movements. |
To provide you with the Fullpath services.
For administrative purposes.
For security purposes.
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Your information will be stored until we no longer need it to provide our services, and therefore, delete our records, or if you send a valid deletion request. |
Last Updated: June 1, 2024
Welcome to Fullpath!
This Website Terms of Use (the “Agreement“) applies to your (“you” and “your“) access to, and/or use of, https://www.fullpath.com and its subdomains (collectively, the “Website“). You must read this Agreement carefully, and by accessing or using the Website you confirm that you have read, understood, and agree to be bound by:
(A) these terms and conditions in their entirety; and
(B) any supplemental terms or policies in this Agreement which are stated to be incorporated into this Agreement (such as our Privacy Policy).
For the avoidance of doubt, this Agreement does not apply to the purchase or licensing (or other procurement) of any Fullpath products or services (such as subscribing to the Fullpath AI CDP software-as-a-service platform).
IF YOU ARE ENTERING INTO THIS AGREEMENT ON BEHALF OF AN ENTITY, YOU REPRESENT THAT YOU HAVE THE RIGHT, AUTHORITY, AND CAPACITY TO BIND SUCH ENTITY TO THIS AGREEMENT (AND ALL REFERENCES TO “YOU” AND “YOUR” SHALL REFER TO SUCH ENTITY).
IF YOU DO NOT AGREE WITH ANY OF THE TERMS AND CONDITIONS OF THIS AGREEMENT, YOU MAY NOT ACCESS OR USE THE WEBSITE.
YOU REPRESENT THAT YOU ARE AT LEAST EIGHTEEN (18) YEARS OLD, BUT IN ANY EVENT OF A LEGAL AGE TO FORM A BINDING CONTRACT. MINORS ARE NOT PERMITTED TO ACCESS OR USE THE WEBSITE.
This Agreement is a binding agreement between you and Fullpath Ltd. (“Fullpath“, “we“, “us“, and “our“).
Fullpath reserves the right to modify this Agreement at any time by posting the modified Agreement at https://www.fullpath.com/legal-and-trust/?nav=websiteterms. Such modifications will be effective upon posting (unless we specify a later effective date). In such cases, we will also update the “Last Updated” reference set forth at the beginning of this Agreement. Your continued use of the Website following the posting of revised Agreement means that you accept and agree to the changes. You are expected to check this page from time to time so you are aware of any changes, as they are binding on you.
This Agreement contains a range of capitalized terms, some of which are defined in this Section and some of which are defined elsewhere. The Section headings in this Agreement are for convenience of reading only and may not to be used or relied upon for interpretive purposes.
“Fullpath Affiliate” means, with respect to Fullpath, any organization or entity controlling, controlled by, or under common control with, Fullpath, where “control” means the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of such person, organization or entity, whether through the ownership of voting securities, by contract, or otherwise.
“Fullpath Materials” means, collectively, the Website and any Content appearing or displayed on or in the Website. For the avoidance of doubt, and unless the context requires otherwise, references herein to Fullpath Materials includes without limitation Third Party Content (defined below).
“Content” means any text, data, information, images, graphics, sounds, videos, audio clips, links, and/or similar materials and content.
“Intellectual Property Rights” means any and all rights, titles, and interests (under any jurisdiction or treaty, whether protectable or not, whether registered or unregistered, and whether vested, contingent, or future) in and to inventions, discoveries, works of authorship, designs, software, technical information, databases, know-how, mask works, methods, technology, and other intellectual property (collectively, “Intellectual Property“), and includes but is not limited to patents, copyrights and similar authorship rights, moral (and similar personal) rights, mask work rights, data and database rights, trade secret rights and similar rights in confidential information and other non-public information, design rights, trademark, service mark, trade name, trade dress and similar branding rights, as well as: (i) all applications, registrations, renewals, reexaminations, extensions, continuations, continuations-in-part, provisionals, substitutions, divisions or reissues of or for the foregoing; and (ii) all goodwill associated with the foregoing.
“Law” means any federal, state, foreign, regional or local statute, regulation, ordinance, or rule, in any jurisdiction.
“Privacy Policy” means Fullpath’s then-current privacy policy available at https://www.fullpath.com/legal-and-trust/?nav=privacypolicy, as may be modified from time to time by Fullpath.
We hereby grant you a personal, limited, non-exclusive, non-assignable, non-sublicensable, revocable right and license to access, view and use the Website and related Fullpath Materials solely for your own personal and non-commercial use, and provided that you comply with this Agreement (collectively, the “License“). Except for the License, Fullpath does not grant you any right or license in or to any of Fullpath’s or a third party’s Intellectual Property Rights. In our sole discretion we may, at any time, with or without notice, and for any or no reason: (a) revoke the License, suspend the Website, and/or terminate this Agreement; and (b) modify, remove, and/or otherwise restrict access to (such as by geo-blocking), all or any part of the Website.
As a condition to the License, you shall not (and shall not permit or encourage any third party to) do any of the following, in whole or in part: (a) copy or reproduce (such as by screen scraping), republish, create public Internet “links” to, “frame”, or “mirror” any Fullpath Materials, or otherwise access Fullpath Materials via any automated process; (b) sell, assign, lease, lend, rent, distribute, or make available any Fullpath Materials to any third party, or otherwise offer or use any Fullpath Materials as part of a time-sharing, outsourcing, or service bureau environment; (c) modify, adapt, arrange, translate, decompile, disassemble, reverse engineer, decrypt, or otherwise attempt to discover the source code or non-literal aspects (such as the underlying ideas, algorithms, structure, sequence, organization, and interfaces) of, any Fullpath Materials; (d) remove, alter, or conceal, in whole or in part, any copyright, trademark, or other proprietary rights notice or legend displayed or contained on or in any Fullpath Materials; (e) circumvent, disable or otherwise interfere with security-related or technical features or protocols of any Fullpath Materials; (f) make a derivative work of any Fullpath Materials, or use any Fullpath Materials to develop or create any service, product, or Content that is the same as (or substantially similar to or competitive with) any of the Fullpath Materials; (g) upload, publish, or transmit any “robots” or “spiders” (such as web crawlers), virus, malware, Trojan horse, spyware, or similar malicious item intended (or that has the potential) to damage or disrupt, or otherwise misuse, any Fullpath Materials; and/or (i) take any action that imposes or may impose (as determined in Fullpath’s sole discretion) an unreasonable or disproportionately large load on the Website infrastructure, or otherwise interfere (or attempt to interfere) with the integrity or proper working of any Fullpath Materials; (j) use any Fullpath Materials to infringe, misappropriate or violate any third party’s Intellectual Property Rights (as defined below), privacy (or other personal) rights), or any Law (such as to impersonate or attempt to impersonate any other person or entity); and/or (k) upload or publish any advertisement or promotional material on the Website.
Fullpath permits you to link to the Website provided that: (i) you link to (but do not replicate) any page on this Website; (ii) the hyperlink text shall accurately describe the Content as it appears on the Website; (iii) you shall not misrepresent your relationship with Fullpath or present any false information about Fullpath, and shall not imply in any way that we are endorsing you or any services or products, unless we have given you our express prior written consent to do so; (iv) you shall not link from a website which prohibits linking to third parties; (v) the website from which you link to the Website does not contain Content that is offensive or controversial (both as determined at our sole discretion), that infringes, misappropriates, or violates any Intellectual Property Rights; and (vi) you, and your website, comply with this Agreement and applicable Law.
The Website may display, link to, and/or otherwise allow you to view, access, or interact with, Content from third parties and other sources that are not owned or controlled by Fullpath, even if they are Fullpath-branded or otherwise display Fullpath’s name or logo (such Content and third parties, “Third Party Content” and “Third Party Providers”, respectively). The Website may also enable you to communicate with the Third Party Providers. For example, the Website may display links to, or otherwise contain embedded links to, distributor or supplier websites that distribute or supply the Fullpath products.
The display or communication to you of such Third Party Content does not (and shall not be construed to) in any way imply, suggest, or constitute any sponsorship, endorsement, or approval by Fullpath of such Third Party Content or Third Party Provider, or by such Third Party Provider of Fullpath, and nor any affiliation between Fullpath and such Third Party Provider.
Fullpath does not assume any responsibility or liability for Third Party Content, or any Third Party Provider’s terms of use, privacy policies, actions, omissions, or practices. Please read the respective terms of use and privacy policies of any Third Party Provider that you interact with before you engage in any such activity.
If you provide, publish, upload, or transmit any Content to or via the Website (“Your Content”), you represent and warrant as follows: (A) Your Content will be complete and accurate; (B) no processing of Your Content under this Agreement (whether by Fullpath, Third Party Providers, or subprocessors) will violate any Law, proprietary right, or privacy (or other personal) right; (C) you have obtained and will maintain all required consents and licenses, and will maintain all ongoing legal bases under relevant privacy Laws (if applicable), necessary to so provide, publish, upload, and transmit Your Content; and (D) Your Content will not contain or link to any violent, obscene, or unlawful Content.
By submitting the Your Content to Fullpath, you hereby grant Fullpath a worldwide, irrevocable, non-exclusive, royalty-free, perpetual, sublicensable (through multiple tiers), and transferable right and license to use, reproduce, distribute, prepare derivative works of, publicly display, and publicly perform the Your Content in connection with the Website and Fullpath’s business, including without limitation for publishing and redistributing part or all of Your Content (and derivative works thereof) in any media formats and through any media channels and, and you hereby waive any moral rights in or to Your Content, to the extent permitted by law. You also hereby grant each user of the Website, as well as other viewer or user of You Content, a non-exclusive right and license to use, reproduce, distribute, prepare derivative works of, display and perform Your Content, all in accordance with this Agreement.
As between you and Fullpath, Fullpath (and/or its licensors and suppliers, as applicable) is and shall remain the sole and exclusive owner of all right, title, and interest (including, but not limited to, all Intellectual Property Rights) in and to:
You acknowledge that the items in paragraphs (a) and (b) above may be protected by Intellectual Property Rights treaties and Laws. Without limiting paragraph (b) above, Fullpath™, AutoLeadStar™, and their respective logos and design, are the Trademarks of Fullpath. Other Trademarks displayed on contained on or in any Fullpath Materials are the property of their respective third party owners.
Except for the License, Fullpath (and its licensors and suppliers, as applicable) reserve all rights in and to their respective Intellectual Property Rights. Any right not expressly granted to you in this Agreement are hereby reserved by Fullpath and its Affiliates, licensors and suppliers.
THE FULLPATH MATERIALS ARE PROVIDED AND MADE AVAILABLE TO YOU ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITH ALL FAULTS, AND WITHOUT ANY REPRESENTATION, WARRANTY, GUARANTEE OR CONDITION OF ANY KIND WHATSOEVER, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, SATISFACTORY QUALITY, QUIET POSSESSION, TITLE, NON-INFRINGEMENT, OR THAT OTHERWISE ARISE FROM A COURSE OF PERFORMANCE OR DEALING, OR USAGE OF TRADE, ALL OF WHICH ARE HEREBY DISCLAIMED BY FULLPATH AND ITS LICENSORS AND SUPPLIERS. NO ORAL OR WRITTEN INFORMATION OR ADVICE GIVEN BY OR ON BEHALF OF FULLPATH SHALL CREATE OR GIVE RISE TO A REPRESENTATION, WARRANTY, GUARANTEE, OR CONDITION. ANY USE OF, OR RELIANCE UPON FULLPATH MATERIALS IS AT YOUR SOLE RISK.
IN ADDITION, NEITHER FULLPATH NOR ITS LICENSORS OR SUPPLIERS MAKE ANY REPRESENTATION, WARRANTY, GUARANTEE, OR CONDITION:
FULLPATH WILL NOT BE LIABLE OR OBLIGATED IN RESPECT OF DELAYS, INTERRUPTIONS, SERVICE FAILURES OR OTHER PROBLEMS INHERENT IN USE OF THE INTERNET AND ELECTRONIC COMMUNICATIONS OR FOR ISSUES RELATED TO HOSTING PROVIDERS OR PUBLIC NETWORKS.
The above disclaimers apply to the maximum extent permitted by applicable Law. You may have legal rights in your country of residence which would prohibit the above disclaimers from (fully or partially) applying to you (for example, some jurisdictions’ Laws do not allow the disclaimer of certain implied warranties or conditions, and do not allow limitations to be imposed on statutory rights), and, to the extent the above disclaimers are prohibited, then you and Fullpath agree that they will not apply to you.
YOU ARE SOLELY RESPONSIBLE AND LIABLE FOR ALL INFORMATION AND DATA YOU PROVIDE, AND YOU REPRESENT AND WARRANT THAT SUCH INFORMATION AND DATA WILL NOT INFRINGE OR VIOLATE ANY THIRD PARTY’S PROPRIETARY RIGHTS OR PRIVACY RIGHTS, OR ANY APPLICABLE LAW.
IN NO EVENT SHALL FULLPATH, ANY OF FULLPATH’S AFFILIATES, OR ITS OR THEIR RESPECTIVE LICENSORS OR SUPPLIERS BE LIABLE UNDER, OR OTHERWISE IN CONNECTION WITH, THIS AGREEMENT, FOR:
THE COMBINED AGGREGATE LIABILITY OF FULLPATH AND ALL FULLPATH AFFILIATES UNDER, OR OTHERWISE IN CONNECTION WITH, THIS AGREEMENT SHALL NOT EXCEED FIVE US DOLLARS (US$ 5).
THE FOREGOING EXCLUSIONS AND LIMITATIONS SHALL APPLY: (i) TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW (SUCH AS, FOR EXAMPLE, IF A JURISDICTION DOES NOT ALLOW THE EXCLUSION OR THE LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, OR OF LIABILITY FOR PERSONAL INJURY OR DEATH CAUSED BY NEGLIGENCE); (ii) EVEN IF A FULLPATH HAS BEEN ADVISED, OR SHOULD HAVE BEEN AWARE, OF THE POSSIBILITY OF LOSSES, DAMAGES, OR COSTS; (iii) EVEN IF ANY REMEDY IN THIS AGREEMENT FAILS OF ITS ESSENTIAL PURPOSE; AND (iv) REGARDLESS OF THE THEORY OR BASIS OF LIABILITY, INCLUDING WITHOUT LIMITATION BREACH OF WARRANTY, NEGLIGENCE, MISREPRESENTATION, STRICT LIABILITY, OR OTHER CONTRACT, TORT OR STATUTORY LIABILITY.
To the maximum extent permitted by applicable Law, you hereby irrevocably release Fullpath, all Fullpath Affiliates, and its and their respective directors, officers, members, employees, representatives, consultants, agents, suppliers and/or distributors from all responsibility, liability, claims, demands and/or damages of every kind and nature, known and unknown, arising out of or in any way connected with: (x) disputes between or among users of the Website; and (y) Third Party Providers and Third Party Content. If you are a California resident, you hereby irrevocably waive the applicability of California Civil Code §1542, and any similar statute or principle of common law. California Civil Code §1542 says: “A general release does not extend to claims which the creditor does not know or suspect to exist in his or her favor at the time of executing the release, which if known by him or her must have materially affected his or her settlement with the debtor.”
You agree to defend, indemnify and hold harmless Fullpath and Fullpath Affiliates, and our respective officers, directors, employees and agents, from and against any and all claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys’ fees) arising out of or relating to your breach of this Agreement, your use of Fullpath Materials other than as expressly authorized in this Agreement, or your use of any information obtained from the Website.
Welcome to the Fullpath Security Center, where we outline our commitment to safeguarding your information and ensuring the highest standards of data privacy. Here, you can learn about the steps Fullpath takes to protect our customers and the robust measures we have in place to maintain the security and integrity of our systems.
Our Commitment to Security
We recognize the growing importance of robust information security and the rising threats to data privacy. To address these concerns, Fullpath has adopted ISO 27001, an internationally recognized standard for information security management, ensuring that your data is always protected.
Senior Management Support
Fullpath’s senior management is fully committed to improving our security footprint. Management ensures that the necessary resources are allocated to implement a comprehensive security paradigm, adhering to best practices and ensuring the protection of our critical assets, systems, and processes.
Risk Assessment and Treatment
Fullpath conducts comprehensive risk assessments to identify potential threats and vulnerabilities within our information systems. Based on these findings, we develop a risk treatment plan outlining strategies to mitigate, transfer, accept, or avoid the identified risks.
Security Policies and Controls
Fullpath has formulated an overarching security policy defining our commitment to information security. Our security controls cover various domains, including:
Training and Awareness
Fullpath conducts regular training and awareness programs to ensure all employees understand their roles in maintaining security. These programs emphasize the importance of our security policies, procedures, and best practices.
Continuous Monitoring and Improvement
At Fullpath we continuously monitor and review our security management system to assess the effectiveness of our security controls. Regular internal audits and reviews help us identify areas for improvement and ensure compliance with our security standards.
Incident Management
Fullpath has a well-defined incident management process in place to respond promptly and effectively to security breaches or incidents. This process includes incident detection, reporting, investigation, and remediation steps.
Software Security Development Lifecycle (SSDLC)
At Fullpath we integrate security into every phase of our software development lifecycle to ensure our products are secure by design. If you discover a security bug or vulnerability, please report it to us at security@fullpath.com. Your reports help us maintain the highest standards of security for our products and services.
Certification and Compliance
Fullpath has, since 2020, achieved formal ISO 27001 certification for our security management system, ensuring compliance with international standards. To maintain our certification, we commit to regular surveillance audits and recertification audits, continually improving our security measures.
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