Fullpath
Autotrader
The smartest engine in your dealership just got even smarter.
Fullpath’s CDP unifies CRM, DMS, website, service, and inventory data to create singular shopper profiles. Now, real-time Autotrader and KBB.com buying signals, powered by Cox Automotive, flow through the CDP, sharpening your visibility into in-market shoppers, improving your timing on every email, SMS, and ad campaign, and drawing a clear line from marketplace activity to closed sales.
The proof isn’t anecdotal, it’s 1K+ dealers deep. Just weeks after Autotrader + KBB.com launched inside Fullpath, the integrations outperformedindustry benchmarks.
Emails Sent From 1K+ Dealers
46K
Average Open Rate
43%
Average Email Click-Through Rate
12.6%
Unlock a richer view now to get the full picture.
Subscribe to Autotrader Listings to get richer shopper data in the CDP, including specific vehicles of interest, direct VDP links, exact timing, dedicated activation campaigns, and the ability to build custom campaigns with Autotrader & KBB data.
The more you connect,the smarter your CDP gets.
Every Cox Automotive data integration adds another layer of shopper intelligence to Fullpath’s CDP resulting in richer data, sharper timing, and a more complete view of the buying journey. This helps dealers uncover opportunities, personalize engagement, and optimize performance.