Fullpath’s Audience Activation uses AI and your dealership’s unified first-party data to power hyper-personalized, two-way SMS journeys that turn shopper intent into revenue.
Fullpath’s Audience Activation uses a built-in CDP to clean and unify your CRM, DMS, and website data. This allows you to launch hyper-personalized campaigns based on real-time shopper behavior, not just static lists.
Fullpath’s AI-powered SMS engine instantly handles shopper questions in a natural tone and identifies buying intent, allowing you to scale your outreach across thousands of leads simultaneously.
All leads and conversation transcripts are pushed directly to your dealership’s CRM via ADF, ensuring your sales team can jump on the opportunity within their existing workflow.
Leverage unified, clean dealership data to generate hyper-personalized content for every shopper, ensuring every message is relevant and high-value.
Fullpath’s AI-powered SMS Assistant responds to questions and replies in a natural, informative way, keeping car shoppers engaged even when your team is working the floor or off the clock.
Fullpath’s AI identifies positive buyer signals during SMS conversations and proactively encourages lead submission for immediate follow-up.
Reach car shoppers in real time with messaging based on their latest interactions with your dealership to ensure you stay top-of-mind at the moment of decision.
Create your own copy or use integrated generative AI tools to create SMS campaigns for your dealership’s CDP audiences that run alongside the Fullpath AI engine.
Customize your AI SMS assistant to match your dealership brand with a specific name, tone, and voice preferences, and preferred outreach frequency.
Fullpath unifies data from your CRM, DMS, and website to get deep insight into your shoppers and inventory.
Fullpath’s AI analyzes shopper behavior to build high-intent audiences based on their personal preferences.
The AI engine launches personalized SMS journeys, perfectly timed based on live inventory and shopper interest.
Qualified leads and conversation transcripts flow directly into your CRM so your team jumps in when the lead is hot.
Fullpath’s SMS marketing offers multiple campaign types. Here are just a few examples of the campaigns that you can run:
Yes. With Fullpath’s custom campaigns, you can engage any audience you want at any time with custom text message marketing content that works seamlessly alongside the Fullpath AI engine.
Fullpath’s AI-powered SMS Assistant engages directly with shoppers when they respond to your dealership’s text message marketing campaigns. Fullpath’s Assistant is friendly, engaging, and helpful and can provide relevant replies to shopper questions and concerns. The Assistant is designed to identify any positive shopper intent, automatically sending a lead to your CRM for easy follow-up within your current workflow.
Yes. Fullpath’s SMS campaigns are highly targeted, timely, and personalized for each individual shopper based on their latest needs and preferences, increasing the likelihood of re-engaging cold leads and bringing them back into your dealership for their next purchase.
Text messaging is the world’s most effective communication channel when it comes to engaging today’s ‘always on’ lifestyle. While email open rates typically stagnate around 15-20%, Fullpath’s text message marketing for dealerships typically sees open rates as high as 37%. Studies also indicate that 2 out of three shoppers engage with multiple brands at least 2 times a week through SMS and that text messaging typically sees a 10 times higher conversion rate than email marketing.
Fullpath’s AI-powered Assistant automatically monitors and responds to incoming shopper messages, and, upon identifying positive intent, automatically sends an ADF to your CRM so you can follow up directly with your shopper within your regular workflow.
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