Automotive Resources

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How Russ Darrow Honda Mastered Personalized Marketing with Fullpath and Achieved a 53.8x ROI
  • Case Study

How Russ Darrow Honda Mastered Personalized Marketing with Fullpath and Achieved a 53.8x ROI

  • May 12, 2026

Russ Darrow Honda partnered with Fullpath to power a precision outreach engine using their first-party data to create pers...

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2026 Automotive CRM Buyers Guide
  • Whitepaper

2026 Automotive CRM Buyers Guide

  • May 24, 2026

Buying an automotive CRM in 2026 requires a fundamentally different approach than it did even two years ago. This guide di...

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Fullpath’s Auto Intelligence Index Reveals Dealership Digital Ad Conversions Surged 37% Year-Over-Year in Early Q2 with Cost Per Lead Reaching its Lowest Point in 12 Months
  • Article

Fullpath’s Auto Intelligence Index Reveals Dealership Digital Ad Conversions Surged 37% Year-Over-Year in Early Q2 with Cost Per Lead Reaching its Lowest Point in 12 Months

  • May 21, 2026

This inverse relationship highlights a new era of ad spend efficiency, as dealerships increasingly lean on AI-powered auto...

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The Dealership Marketing Playbook for 2026
  • Whitepaper

The Dealership Marketing Playbook for 2026

  • May 19, 2026

The shifts in dealership marketing between 2025 and 2026 have been more transformative than the previous five years combin...

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Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network
  • Article

Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network

  • April 23, 2026

Upon close, the combination will bring together the industry's most trusted dealer technology partner and one of automotiv...

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What is an Agentic CRM? Understanding the Future of Dealership Customer Management
  • Blog Post
12 min

What is an Agentic CRM? Understanding the Future of Dealership Customer Management

  • January 25, 2026

Agentic CRM represents the next evolution—autonomous systems powered by specialized AI agents that don't just store data,...

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Impact Report: How Modern Car Shoppers Are Using AI Chat to Buy and Service Their Next Vehicle
  • Report

Impact Report: How Modern Car Shoppers Are Using AI Chat to Buy and Service Their Next Vehicle

  • April 15, 2026

This industry report analyzed consumer behavior and engagements with AI-powered chatbots to identify the exact moment a br...

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The Dealer’s Guide to Choosing a CDP in the Age of AI
  • Whitepaper

The Dealer’s Guide to Choosing a CDP in the Age of AI

  • October 29, 2025

Choosing the right Customer Data Platform is one of the most important decisions your dealership can make as you move into...

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Recent Resources

Overcoming Data Challenges at Your Dealership with Identity Resolution
  • Blog Post
6 min

Overcoming Data Challenges at Your Dealership with Identity Resolution

  • March 27, 2023

With identity resolution technology in place, dealers can optimize their dealership marketing strategy, create better cust...

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[NADA Series] Product-Market Fit vs Market-Product Fit for Forward-Thinking Dealers
  • Podcast
6 min

[NADA Series] Product-Market Fit vs Market-Product Fit for Forward-Thinking Dealers

  • March 16, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Ben Hadley, the Founder and CEO of Auto Genius, to t...

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4 Ways a Customer Data and Experience Platform Can Boost Your Dealership Revenues
  • Blog Post
5 min

4 Ways a Customer Data and Experience Platform Can Boost Your Dealership Revenues

  • March 16, 2023

CDXPs enable forward-thinking dealers to improve their dealership operations by leveraging their first-party data to deliv...

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AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath
  • Blog Post
2 min

AutoLeadStar, Which Recently Raised $40M to Transform The Way Cars are Sold, Rebrands to Fullpath

  • March 12, 2023

Changing its name to Fullpath, AutoLeadStar aims to represent its dedication to creating infinite customer lifecycles and improving dealerships' consumer experience offerings.

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35 Digital Marketing Strategy Ideas for Car Dealerships
  • Blog Post
22 min

35 Digital Marketing Strategy Ideas for Car Dealerships

  • March 5, 2023

With the right approach to digital marketing, dealerships can broaden their reach, elevate brand visibility, and ultimatel...

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Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)
  • Live Launch

Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)

  • Tel Aviv, Israel
  • March 1, 2023

AutoLeadStar rebrands to Fullpath! Catch behind the scenes on how it happened, what it took, and where Fullpath is headed...

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Q1 2023 Live Launch: Fullpath (formerly AutoLeadStar)

  • Tel Aviv, Israel
  • March 1, 2023
AutoLeadStar rebrands to Fullpath! Catch behind the scenes on how it happened, what it took, and where Fullpath is headed next.
The speakers

Aharon Horwitz

CEO & Co-founder of Fullpath

Ilana Shabtay

VP of Marketing at Fullpath

Eliav Moshe

CPO & Co-founder of Fullpath

Mollie Monett

Head of Branding at Fullpath

[NADA Series] The Transition to Electric Vehicles With Alan Krutsch
  • Podcast
7 min

[NADA Series] The Transition to Electric Vehicles With Alan Krutsch

  • February 25, 2023

Alan Krutsch, Director of Marketing and Industry Relations at Fuse Autotech, joins Ilana Shabtay in this episode of the In...

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[NADA Series] Inventory Challenges and Video Marketing for Dealerships With Melissa Cartagena
  • Podcast
8 min

[NADA Series] Inventory Challenges and Video Marketing for Dealerships With Melissa Cartagena

  • February 22, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Melissa Cartagena, the Senior Director and Head of Digital Advertising at AutoNation, about the challenges dealerships hav...

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AutoLeadStar is now Fullpath
  • Blog Post
6 min

AutoLeadStar is now Fullpath

  • February 21, 2023

Fullpath empowers dealers to succeed by unifying and leveraging all first-party data to create those unforgettable experie...

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[NADA Series] Evaluating Vendors in the Automotive Industry
  • Podcast
9 min

[NADA Series] Evaluating Vendors in the Automotive Industry

  • February 19, 2023

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Kate Lumsden and Ashley Cavazos from Walser Automotive...

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Why Your Dealership Needs VIN-Level Marketing in Today’s Climate
  • Webinar
25 min

Why Your Dealership Needs VIN-Level Marketing in Today’s Climate

  • February 15, 2023

Our team of Business Analysts and Senior Product Manager joined forces for an in-depth look on how VIN acceleration can el...

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