Bring Fullpath into your dealership’s AI workspace.

With Fullpath’s MCP, you can ask questions of your CDP data and reports directly using Claude or ChatGPT, creating quicker and more flexible workflows.

What is an MCP?

An MCP is a standard way to connect AI tools to your dealership’s data. But if that data is messy, siloed, or stale, your AI is doomed to make bad decisions. Fullpath’s MCP plugs your AI directly into your clean, unified, identity-resolved data through the Fullpath CDP, so you can query it with confidence and make accurate, timely business decisions.

Connect Fullpath’s MCP to your favorite AI chat assistant to get:

Clean Data

With Fullpath’s MCP, you can have full confidence in the answers you get because they come directly from your unified, resolved, clean data.

Purpose-Built Tools

Fullpath’s MCP comes ready-made with the tools to direct your AI on where to look for answers so you get faster, more accurate results without draining your token budget.

Pre-Built Skills

Fullpath’s MCP comes with pre-loaded Skills and working suggestions for every dealership position so you can enable your entire team from day one.

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Built-in skills for seamless work.

"The Morning Brief"

Get a role-based summary for every dealership employee of what needs to be handled that day.

"The Morning Brief"

“Weekly Opportunity Review”

Sales managers can use the MCP to instantly create a report of opportunities and their current status.

“Weekly Opportunity Review”

“BDC Follow-Up”

BDC managers can use the MCP to pull lists of all opportunities requiring BDC engagement.

“BDC Follow-Up”

“Fill Open Service Slots”

Service Managers can use the MCP to spot empty service slots next week, suggests a campaign to fill them

“Fill Open Service Slots”

“Weekend Sales Push”

GMs can use the MCP to plan weekend offers based on real-time shopper activity on the website.

“Weekend Sales Push”

"Vendor Performance Report"

Marketing managers can use the MCP to get an instant analysis of your third-party vendor performance.

"Vendor Performance Report"

What can you do with Fullpath's MCP?

Ask Questions of Your Data

Get answers about your customers, your inventory, and your performance to help power your business decisions.

Turn Answers Into Work You Can Show

Turn answers into a chart visual for the team, a summary page for leadership, or a deck for the meeting on Monday. Fullpath keeps the data accurate so you can present with confidence.

Use Our Tools, or Build Your Own

Make the most out of Fullpath’s pre-built tools or build your own so you use what works best for you, no development skills needed.

Take action in your Fullpath dashboard without leaving the chat.

Create an Audience 

Describe to your AI assistant who you want to reach and build the audience inside the Fullpath dashboard in one step.

Adjust Campaigns 

Add or remove a car from your Fullpath VINs-Acceleration campaigns without leaving the chat.

Upload Offers

Drop a CSV with your offers into your chat window and have it instantly update inside of Fullpath.

Draft a Campaign

Use your chat window to create an Audience Activation Custom Campaign email or SMS from a single prompt.

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MCP won't fix your dirty data.

AI needs clean, connected data to run properly. If you layer an MCP on top of messy data, all you get is an agentic mess. Highly secure and built around real dealership workflows, Fullpath’s MCP is designed to give your AI access to your clean, reliable data so you can trust that every answer your AI assistant gives you.

How it Works

Step 1: Connect

In Claude or ChatGPT, add Fullpath as a connector. 

Step 2: Engage

Ask your chat questions about your Fullpath data and get real time responses. 

Step 3: Simplify

Utilize the Skills that come pre-built with Fullpath’s CDP to simplify workflows for the entire team.

Step 4: Save

Use purpose built tools to avoid exorbitant token charges with targeted queries. 

Your data - accessible, actionable, and secure.

ISO 27001 Certified

Fullpath is ISO 27001 certified, the gold standard for information security. This keeps dealership data safe and ensures everything stays fully compliant with FTC regulations.

ISO 42001 Certified

Fullpath is ISO 42001 certified, the international standard for Artificial Intelligence (AI) Management Systems, guaranteeing our AI agents operate ethically, safely, and transparently.

Single Sign-On (SSO)

Fullpath users login with single sign-on, using existing Google or Microsoft credentials to eliminate security risks while streamlining the login process for the entire team.

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FAQs on Fullpath's MCP

What is Fullpath's MCP?

Fullpath’s MCP connects AI assistants like Claude and ChatGPT directly to your dealership’s clean, unified, identity-resolved data through the Fullpath CDP. You can ask questions of your CDP data and reports in plain language and get answers you can trust, without running reports or switching platforms.

What is an MCP?

MCP stands for Model Context Protocol. It’s a standardized way to connect AI tools to your dealership’s data. On its own, an MCP only connects AI to whatever data sits behind it, which is why Fullpath’s MCP connects to clean, unified data in the Fullpath CDP rather than messy, siloed, or stale records.

Which AI assistants work with Fullpath's MCP?

Fullpath’s MCP works with Claude and ChatGPT with more coming soon. You add Fullpath as a connector in your AI assistant, and you can start asking questions about your Fullpath data right away.

What Skills come with Fullpath's MCP?

Fullpath’s MCP includes pre-built Skills for every dealership role. They include “The Morning Brief” for a role-based daily summary, “Weekly Opportunity Review” for sales managers, “BDC Follow-Up” for BDC managers, “Fill Open Service Slots” for service managers, “Weekend Sales Push” for GMs, and “Vendor Performance Report” for marketing managers and more.

Why does it matter that Fullpath's MCP connects to the CDP?

AI is only as good as the data it reads. If dealership data is messy, siloed, or stale, AI can make bad decisions. Fullpath’s MCP connects to the Fullpath CDP, so answers come from unified, resolved, clean data, and you can make accurate, timely business decisions with confidence.

Will Fullpath's MCP increase my AI token costs?

Fullpath’s MCP is designed to keep token use efficient. Its purpose-built tools direct your AI to exactly where to look for answers, which delivers faster, more accurate results through targeted queries instead of costly, open-ended searches.

Is Fullpath's MCP secure?

Yes. Fullpath is ISO 27001 certified for information security, which helps keep dealership data safe and compliant with FTC regulations, and ISO 42001 certified for AI management systems. 

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Get in touch!
We'll be in touch ASAP.

Feel free to tell us more about you so we can personalize your demo.