Automotive Resources
Use our automotive resources library to learn more about Customer Data & Experience Platforms and marketing best practices that can elevate your dealership and drive revenues.
Coming Soon: Our Q3 live launch!
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Q2 2026 Live Launch: Omni Deep Thinking
Meet the Omni AI agent, your ultimate dealership wingman. Now powered by deep thinking, Omni uses human-like reasoning and...
Q2 2026 Live Launch: Omni Deep Thinking
Meet the Omni AI agent, your ultimate dealership wingman. Now powered by deep thinking, Omni uses human-like reasoning and problem solving skills to answer your most complex business questions.
Mike Caniglia
Customer Success Manager, Fullpath
Shaina Feuer
Onboarding Manager, Fullpath
Q1 2026 Live Launch: The Agentic CRM
Watch as Fullpath launches the industry's first agentic CRM for car dealers!
Q1 2026 Live Launch: The Agentic CRM
Eliav Moshe
CPO, Fullpath
Dor Haimoff
Product Manager, Fullpath
Q4 2025 Live Launch: ‘Hot Ones’
Experience a whole new kind of event — where every round reveals a hotter feature, the conversation gets more candid, and...
Q4 2025 Live Launch: ‘Hot Ones’
Mike Colacchio
CRO, Fullpath
Ron Andrews
VP of Sales, Fullpath
Q3 2025 Live Launch: Fullpath’s Data Enrichment
Meet Fullpath's Data Enrichment - continuous data enrichment and validation, happening in real time, at scale directly in Fullpath's CDP.
Q3 2025 Live Launch: Fullpath’s Data Enrichment
Aharon Horwitz
CEO, Fullpath
Christina Rosenbach
CCO, Fullpath
Idan Mishal
COO, Fullpath
Mike Colacchio
CRO, Fullpath
Q2 2025 Live Launch: Fullpath Enterprise
Fullpath Enterprise - it’s everything you know and love about Fullpath, specially configured to support large-scale dealer...
Q2 2025 Live Launch: Fullpath Enterprise
Mike Caniglia
Customer Success Manager, Fullpath
Jacob Ehrlichmann
Senior Director of Customer Loyalty, Walser Automotive Group
Sean Western
Director of Marketing, Director of Marketing at Quirk Auto Dealers
Lauren Culbertson
CMO, Sheehy Auto Stores
Q1 2025 Live Launch: Data Ups Management System
Fullpath’s special NADA pre-show live launch brings you an inside look at our cutting-edge Data Ups Management System, des...
Q1 2025 Live Launch: Data Ups Management System
Mollie Monett
Head of Brand
Ilana Shabtay
VP of Marketing
Mike Colacchio
CRO
Q4 2024 Live Launch: SMS Marketing
Checkout Fullpath’s AI-powered SMS, designed to skyrocket engagement and create customers for life.
Q4 2024 Live Launch: SMS Marketing
Checkout Fullpath’s AI-powered SMS, designed to skyrocket engagement and create customers for life.
Aharon Horwitz
CEO
Lance Boehmer
Regional Sales Manager
Ilana Shabtay
VP of Marketing
Mollie Monett
Head of Branding
Christina Rosenbach
VP of Customer Experience
Rebecca Kurtz
Head of Post Sales Marketing
Q3 2024 Live Launch: Fullpath CDP 3.0
Fullpath’s CDP 3.0 introduces four new CDP features designed to bring dealers a more powerful, usable way to activate and engage with dealership data.
Q3 2024 Live Launch: Fullpath CDP 3.0
Fullpath’s CDP 3.0 introduces four new CDP features designed to bring dealers a more powerful, usable way to activate and engage with dealership data.
Mollie Monett
Head of Brand at Fullapth
Mike Colacchio
CRO at Fullpath
Debbie Waines
Advertising & Marketing Director at John Elway Dealership
Q2 2024 Live Launch: Custom Campaigns
Deep dive into Fullpath’s Custom Campaigns, designed to help dealers activate their data in a whole new way –...
Q2 2024 Live Launch: Custom Campaigns
Deep dive into Fullpath’s Custom Campaigns, designed to help dealers activate their data in a whole new way – all within the Fullpath ecosystem.
Mollie Monett
Head of Branding at Fullpath
Parker Nichol
Regional Sales Manager at Fullpath
Q1 2024 Live Launch: CDP Audience APIs
Get a behind the scenes look at Fullpath's real-time API links, designed to stream your custom audiences directly from the...
Q1 2024 Live Launch: CDP Audience APIs
Maria Ploof
Lead Customer Success Manager at Fullpath
Dustin Marazzito
Director of Sales at Fullpath
Q3 2023 Live Launch: Shopper Analysis and Equity
Double feature: Shopper Analysis, a powerful list builder to help you slice and dice your data, and Fullpath Equity, desig...
Q3 2023 Live Launch: Shopper Analysis and Equity
Double feature: Shopper Analysis, a powerful list builder to help you slice and dice your data, and Fullpath Equity, designed automatically engage equity positive shoppers.
Ilana Shabtay
VP of Marketing at Fullpath
Mike Colacchio
CRO at Fullpath