Automotive Resources

Access our automotive resources library for best practices and transform your digital marketing strategy

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How Russ Darrow Honda Mastered Personalized Marketing with Fullpath and Achieved a 53.8x ROI
  • Case Study

How Russ Darrow Honda Mastered Personalized Marketing with Fullpath and Achieved a 53.8x ROI

  • May 12, 2026

Russ Darrow Honda partnered with Fullpath to power a precision outreach engine using their first-party data to create pers...

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2026 Automotive CRM Buyers Guide
  • Whitepaper

2026 Automotive CRM Buyers Guide

  • May 24, 2026

Buying an automotive CRM in 2026 requires a fundamentally different approach than it did even two years ago. This guide di...

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Fullpath’s Auto Intelligence Index Reveals Dealership Digital Ad Conversions Surged 37% Year-Over-Year in Early Q2 with Cost Per Lead Reaching its Lowest Point in 12 Months
  • Article

Fullpath’s Auto Intelligence Index Reveals Dealership Digital Ad Conversions Surged 37% Year-Over-Year in Early Q2 with Cost Per Lead Reaching its Lowest Point in 12 Months

  • May 21, 2026

This inverse relationship highlights a new era of ad spend efficiency, as dealerships increasingly lean on AI-powered auto...

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The Dealership Marketing Playbook for 2026
  • Whitepaper

The Dealership Marketing Playbook for 2026

  • May 19, 2026

The shifts in dealership marketing between 2025 and 2026 have been more transformative than the previous five years combin...

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Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network
  • Article

Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network

  • April 23, 2026

Upon close, the combination will bring together the industry's most trusted dealer technology partner and one of automotiv...

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What is an Agentic CRM? Understanding the Future of Dealership Customer Management
  • Blog Post
12 min

What is an Agentic CRM? Understanding the Future of Dealership Customer Management

  • January 25, 2026

Agentic CRM represents the next evolution—autonomous systems powered by specialized AI agents that don't just store data,...

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Impact Report: How Modern Car Shoppers Are Using AI Chat to Buy and Service Their Next Vehicle
  • Report

Impact Report: How Modern Car Shoppers Are Using AI Chat to Buy and Service Their Next Vehicle

  • April 15, 2026

This industry report analyzed consumer behavior and engagements with AI-powered chatbots to identify the exact moment a br...

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The Dealer’s Guide to Choosing a CDP in the Age of AI
  • Whitepaper

The Dealer’s Guide to Choosing a CDP in the Age of AI

  • October 29, 2025

Choosing the right Customer Data Platform is one of the most important decisions your dealership can make as you move into...

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Recent Resources

Your Dealership Needs a Strong Vehicle Acquisition Strategy – Here’s Why.
  • Blog Post
4 min

Your Dealership Needs a Strong Vehicle Acquisition Strategy – Here’s Why.

  • September 15, 2022

Learn more about how to stay on top of the market during the chip shortage using your data to create a strong vehicle acqu...

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Audience Automation: Strategies for Driving Client Engagements With Ido Elad
  • Podcast
16 min

Audience Automation: Strategies for Driving Client Engagements With Ido Elad

  • September 11, 2022

In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Ido Elad, the Director of Product Management at Fullpa...

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Automotive Marketing & Digital Marketing Strategy
  • Blog Post
7 min

Automotive Marketing & Digital Marketing Strategy

  • September 8, 2022

In today’s competitive landscape, digital marketing is an essential tool for automotive dealerships. Here’s everything you...

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Everything You Need to Know About Facebook Ads for Car Dealers
  • Blog Post
8 min

Everything You Need to Know About Facebook Ads for Car Dealers

  • September 1, 2022

Facebook can be a great tool for advertisers in the automotive space. Learn about the best Facebook Ads for car dealers and how you can be getting the most out of your ads.

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Vehicle Acquisition: Turning Insights into Actions
  • Webinar
33 min

Vehicle Acquisition: Turning Insights into Actions

  • August 25, 2022

Sales guru Jon Frederick shows you the best way to take your vehicle acquisition data insights and turn it into real life...

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Q3 2022 Live Launch: Data Lake
  • Live Launch

Q3 2022 Live Launch: Data Lake

  • Cleveland, Ohio
  • August 18, 2022

Data Lake collects, cleans, and organizes your data so you can get powerful, data-driven insights to fuel your business. W...

Watch the Video

Q3 2022 Live Launch: Data Lake

  • Cleveland, Ohio
  • August 18, 2022

Data Lake collects, cleans, and organizes your data so you can get powerful, data-driven insights to fuel your business. Watch now to learn more.

The speakers

Aharon Horwitz

CEO & Co-founder of Fullpath

Eliav Moshe

CPO & Co-founder of Fullpath

Mollie Monett

Head of Branding at Fullpath

Mike Colacchio

CRO at Fullpath

The Rebirth of the Automotive Conference With Paul J Daly and Kyle Mountsier
  • Podcast
33 min

The Rebirth of the Automotive Conference With Paul J Daly and Kyle Mountsier

  • August 12, 2022

In this episode of the InsideAuto podcast, Ilana Shabtay interviews Paul J Daly and Kyle Mountsier from Automotive State o...

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Mountain View Automotive Cured Lot Rot with Fullpath’s VINs-Acceleration
  • Case Study

Mountain View Automotive Cured Lot Rot with Fullpath’s VINs-Acceleration

  • August 12, 2022

For Mountain View Automotive, Fullpath’s VINs acceleration was the game changer they needed to get their aging inventory off the lot. 

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What’s up with David Kain during quarantine?
  • Podcast
30 min

What’s up with David Kain during quarantine?

  • August 7, 2022

We all know David Kain, but in this episode, David shares with us how he has kept busy during these quarantine months! Bes...

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Car Inventory Shortage Updates
  • Blog Post
3 min

Car Inventory Shortage Updates

  • August 1, 2022

Current inventory levels for new vehicles are running low across the globe. Read why there is a new car inventory shortage...

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Social Media Advertising Strategies for Dealerships With Eric Barbosa
  • Podcast
18 min

Social Media Advertising Strategies for Dealerships With Eric Barbosa

  • July 29, 2022

Eric Barbosa leverages social media giveaways and Facebook Live events to market cars for his dealership. He drives traffi...

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