How Town & Country JCDR Turned Email Marketing Into a Major Revenue Source with Fullpath

In 2024, 80% of consumers reported that they are more likely to purchase from brands that offer tailored experiences. An incredible 72% of shoppers reported purchasing from an SMS and 59% of shoppers bought products directly from an email. As AI-driven shopper journeys become more prevalent in 2025, shopper expectations are changing, making personalized communication throughout the customer journey an absolute must for dealerships looking to create meaningful connections with potential customers. 

Audience Activation, Fullpath’s email and SMS lead nurturing solution, combines dealership first-party shopper data with powerful AI, enabling dealers to automatically craft highly personalized campaigns that speak directly to each shopper’s needs, preferences, and stage in the buying journey. The result? Content that truly speaks to the recipient, increasing engagement, conversions, sales, and ultimately driving long-term loyalty.

For a Town & Country JCDR  in Levittown, New York, elevating their email and SMS marketing from a passive channel to a powerful revenue generator through deep personalization was a top priority. From November 2024 through April 2025, they partnered with Fullpath to implement hyper-targeted, data-driven outreach. In those six months alone, the dealership won over $59,000 in sales and $29,000 in service repair orders (ROs) directly attributable to their email and SMS campaigns, proving that 1:1 communications drive real results.

Scaling for Success

In six months with Audience Activation in place at the dealership, Town & Country JCDR successfully engaged every contact in their CRM, sending 765,734 emails and over 14,000 test messages with hyper-personalized content tailored specifically to each individual shopper, an impossible feat without the power of AI-driven automations and insights. 

The dealership achieved a 50.98% email open rate and successfully engaged 56,300 shoppers, leading to 7,500 potential customers actively clicking, reading, and responding to their email campaigns. Similarly, their SMS campaigns successfully engaged 3,276 CRM shoppers, creating a new stream of potential leads for the dealership.

Creating Connections That Close 

Fullpath Audience Activation integrates with all of the data sources in play at the dealership, enabling the AI to create complete shopper profiles that are updated in real time. The result is email and SMS communications that are generated based on the shopper’s latest behaviors and needs, ensuring the campaigns hit exactly the right mark at the right moment. 

By engaging shoppers with valuable content that matters to them now, Audience Activation campaign results go beyond clicks and website, driving leads and sales, enabling the dealership to reach their marketing goals. From November 2024 to April 2025, Town & Country JCDR drove 676 leads from email and 328 leads from SMS, with an additional 20 phone calls coming into the SMS line, directly resulting in 65 sales.

Overall, Audience Activation achieved a 2x higher close rate than other internet lead sources at the dealership as a direct result of smart, personalized, timely communications.  

Elevating Impact With Equity  

Fullpath Equity is a powerful AI-driven tool designed to supercharge a dealership’s marketing campaigns by identifying and activating a shopper’s equity status. When combined with Fullpath Audience Activation, Fullpath Equity generates highly targeted equity-based email campaigns for every shopper with valuable, personalized, equity-based offers designed to compel the shopper to visit your dealership and make their next purchase.

In 6 months with Equity and Audience Activation in play at the dealership, Town & Country JCDR sent 15,978 equity-based emails, achieving a 57% email open rate over Audience Activation’s 51%, nearly double the industry benchmark of 29%. The dealership successfully engaged over 2,300 shoppers with Fullpath Equity, leading to 310 active shoppers that generated 28 leads. 

“Fullpath has been the shift in marketing communications we have been waiting for,” said  Tara Schwartz, Marketing Manager at Town & Country JCDR. “Tapping into our Data in a relevant and continuous manner didn’t exist for us before in the way that Fullpath has developed (a true CDP).”  

“Using the powerful tools of email and texting, combined with AI, gives us an advantage ensuring our customers are hearing from us at the right time with the right message.  Not to mention, the great customer service and partnership that we have experienced from day one, is at the core of making it the most successful sales tool possible.”