How Cavender Subaru of Norman Moved Over 50% of Their At-Risk Inventory in One Quarter with Fullpath

In an industry where a vehicle’s value depreciates with every sunrise, “at-risk” inventory is more than a management hurdle, it’s a drain on the bottom line. The challenge isn’t just getting traffic to the dealership’s website; it’s getting the right eyes on the right cars, those specific units that have crossed the days on the lot threshold and are heading toward costly price drops or the auction block. 

Precision Over Proximity

To tackle this issue, Cavender Subaru of Norman implemented Fullpath’s VINs-Acceleration. Rather than relying on a “wait and see” strategy, VINs-Acceleration uses AI to scan the dealership’s inventory in real-time, identifying vehicles that aren’t receiving enough VDP (Vehicle Details Page) views. The platform then automatically generates and triggers hyper-targeted campaigns across multiple ad networks including Google, Facebook, and Amazon. 

By focusing marketing spend exclusively on the VINs that need it most, the dealership was able to bypass “bottom of the barrel” clicks and deliver high-intent shoppers directly to their most challenging vehicles. In Q4 of 2025, the dealership successfully drove 14,000 shopper-quality VDP views and achieved a 51.4% move-out rate on their at-risk inventory.

Every VIN at Center Stage 

The success of the partnership lay in VINs Acceleration’s ability to act as a 24/7 digital inventory manager. Once a particular VIN is identified as in need of a boost, the AI goes to work, finding and bidding on the highest-quality traffic available to get that specific vehicle seen by a likely buyer. Potential buyers who then click on an ad for a boosted vehicle are taken directly to a personalized webpage that features the exact deal they saw, ensuring a seamless customer experience. 

From October to December of 2025, Cavender Subaru of Norman utilized Fullpath’s VINs-Acceleration to promote 387 specific vehicles that had crossed the days-on-lot threshold and needed an extra boost. By the end of the quarter, the dealership had successfully sold 199 of the promoted units, effectively clearing the path for fresh incoming inventory and protecting their bottom line from the typical losses associated with aged stock. Crucially, every one of these sold aged units received VDP views driven directly by VINs-Acceleration. This 100% correlation highlights that the platform provided the exact digital nudge required to move a vehicle off the lot.

Turning Tech into Tangible ROI 

Fullpath’s VINs-Acceleration is designed to drive quality, not just quantity. Moving challenging inventory is about finding the perfect customer-vehicle match and creating the opportunity to close the sale. 

By the close of Q4, the dealership’s investment in VINs-Acceleration had yielded a staggering 15x ROI. By partnering with Fullpath, Cavender Subaru of Norman transformed their most difficult inventory into liquid assets, saving thousands of dollars that would have otherwise been lost to depreciation or auction fees.

“VINs-Acceleration has been one of the most impactful tools we’ve added to our dealership,” says Craig Dalley, General Manager at Cavender Subaru of Norman. “Its ability to deliver VIN-specific ads to shoppers at the right time, combined with real visibility into who is viewing specific vehicles and when, gives our sales team a major advantage. We are able to create better contact lists, reach customers with more relevant timing, and focus on buyers who are already deep in the shopping process.”

“The result has been higher quality leads, improved efficiency for our sales staff, better inventory turn, and far less trouble with aging units,” explains Dalley. “It has played a huge role in elevating our used car department and helping us connect with serious buyers more effectively. VINs-Acceleration is not just another marketing tool, it has become a real driver of results for our store.”