How Apple Honda Sold 67 Cars from AI-Surfaced Data Ups in Just Three Months Using Fullpath’s CDP 

Your dealership sales teams can only act on the leads they can see. Yet many high‑intent shoppers never convert into leads: they browse your website and engage with ads, emails, and texts but don’t submit a lead form. That means high‑intent opportunities are hiding in plain sight, accessible only through your dealership’s first‑party data.

Fullpath’s Data Up Management System identifies those high‑intent opportunities inside your Customer Data Platform (CDP). It turns first‑party data into a primary opportunity source by automatically surfacing in‑market shoppers who are actively engaging with your dealership but haven’t yet converted to leads.

When Apple Honda implemented Fullpath’s Data Up Management System, the dealership turned its data into a major opportunity source. In the three months following launch (September–November 2025), the system identified a total of 3,900 opportunities, shoppers identified as highly likely to make a purchase. The dealership leveraged those opportunities and successfully sold 67 vehicles, demonstrating the system’s ability to convert latent shopper intent into measurable revenue.

Surfacing Opportunity

Fullpath’s Data Up Management System integrates an AI agent that sits on top of the dealership’s CDP to monitor incoming data in real time. The agent handpicks opportunities based on their shopper behavior that indicates buyer intent, matches each opportunity with a specific vehicle, and creates a customized pitch for the salesperson before surfacing the opportunity to the dealership team.

Because the system learns over time, the number of surfaced opportunities increased for Apple Honda each month: 535 opportunities in September, 1,412 in October, and 2,464 in November.

Put Your Teams to Work

By leveraging Data Ups identified within the dealership’s CDP, sales teams can shift from reactive lead management to a proactive, opportunity‑driven approach. This enables salespeople to reach out to surfaced opportunities and close sales that would otherwise be missed.

Of the 3,900 opportunities surfaced at Apple Honda during the three‑month period, the sales team contacted 1,670 opportunities. As the value of the Data Ups became clear, the dealership increased touch rates from 20.38% in September to over 35% in November with an overall monthly average of 28.71%. 

Simple CRM Activations

Once an opportunity is activated within the Fullpath Data Up Management System, dealership teams can easily send the shopper information directly into the CRM from the Fullpath dashboard with the click of a single button for lead followup.

From September to November 2025, the Apple Honda team successfully pushed 56 opportunities to the CRM, with 18 pushed in both September and October, and 20 pushed in November, creating new leads for sales follow up in the dealership’s CRM. This indicates that the opportunities surfaced demonstrated high-intent when engaged by the dealership’s sales team. Ultimately, the dealership successfully closed 67 sales in those three months, proving the effectiveness of AI surfaced intent-driven opportunities and the strategic sales skills of the dealership’s sales team.

Conclusion

For Apple Honda, Fullpath’s AI‑powered Data Up Management System’s opportunity identification, deep shopper intelligence, and integrated workflow led to a significant increase in identified sales opportunities and active sales engagement. Most importantly, the 67 cars sold since launch confirm the system’s role in monetizing a dealership’s first‑party data and converting existing shopper intent into new revenue.

“Fullpath’s Data Up Management System transformed how Apple Honda identifies real buying intent,” said Eric Nichols, Director of Business Development at Apple Honda. “The platform reveals the low-hanging fruit hidden inside our first-party data and puts those opportunities directly in front of our BDC and sales teams.

“Fullpath turned anonymous website activity into real conversations and helped our staff focus on the shoppers most likely to buy, creating a new and highly profitable revenue stream for our dealership.”