Fullpath Achieves ISO / IEC 42001:2023 Certification, Bringing Unmatched Trust and Transparency to Dealerships’ AI-Powered Customer Data Solutions

Fullpath is excited to announce that it has achieved the prestigious ISO / IEC 42001:2023 certification in September 2025, the world’s first international standard for Artificial Intelligence Management Systems (AIMS) set by the International Organization for Standardization (ISO). This important milestone underscores Fullpath’s commitment to responsible, ethical, and transparent AI management, giving dealerships unmatched confidence in how their customer data is handled and leveraged.

Why Dealerships Can Trust Fullpath’s AI

As a dealership, your customer data is one of your most valuable assets. You need a partner who not only delivers cutting-edge AI technology but also manages that data with the highest standards of integrity, ethics, and accountability. Fullpath’s ISO 42001 certification shows that we do exactly that.

“Dealerships demand partners who don’t just innovate, but who innovate responsibly,” said Shahar Maor, CISO, Fullpath. “Our ISO 42001 certification is a clear message that Fullpath takes dealer data seriously, investing in the highest standards so our AI technology delivers results you can trust, today and in the future.”

ISO 42001 is not just a technical achievement; it is a comprehensive framework ensuring that AI systems are developed and operated with full transparency, robust governance, and ongoing risk management. This translates into real-world benefits for dealerships:

Trust You Can Count On: Our certified AI management system ensures your customer data is protected with strict ethical oversight, minimizing risks like bias or misuse.

Complete Transparency: Fullpath’s AI-driven solution, from identity resolution to personalized content, is governed by documented, ISO-aligned processes so you always know how your data is used.

Protect Your Reputation: Partnering with a certified AI provider demonstrates your commitment to data privacy and ethics, setting you apart in a competitive market.

Innovate with Confidence: Enjoy cutting-edge AI backed by responsible governance that actively manages risks, ensuring reliable and ethical marketing performance.

Setting the Standard for AI Ethics in Automotive

Fullpath is proud to be among the very first companies in our industry to earn the ISO 42001 certification. Leveraging AI extensively throughout the certification process demonstrates our deep expertise and confidence in AI’s potential, while maintaining an unwavering commitment to data responsibility.