Turn your first-party data into customers for life with Fullpath.
Fullpath’s CDXP is designed to help forward-thinking dealers consolidate and leverage their first-party data to create seamless, personalized shopping experiences that keep customers coming back.
By providing dealers with a full 360° view of every customer, Fullpath empowers dealerships to create personalized customer experiences that build customers for life, no matter where their shopping journey starts.
1-2 monthly account optimizations
Manual budget allocations
Manual audience building and updates
Disjointed incentive customer flows
Customer Data and Experience Platform
Real time, round the clock optimization
Automated budget segmentation
Automated customer match campaigns
Connected on and off-site incentive experience
Audience Activation Use AI-powered email campaigns to reawaken your leads and generate a new stream of revenue for your dealership.
Digital Advertising Instantly create hundreds of hyper-targeted search, social and display ads that are fully optimized to drive leads.
VINs-Acceleration Strategically drive shopper-quality traffic to your lagging VDPs to move challenging inventory off your lot – guaranteed.
Customer Data Platform Leverage your connected data with Fullpath’s Customer Data Platform (CDP) to improve dealership operations at every level.
Website Engagement Drive qualified website conversions by creating a personalized shopping experience for every customer with AI-powered website engagements.
Smart Chatbot 
Zipcode Targeting 
Google Analytics 
Integration 
Remarketing 
Lead Nurture 
CRM Mining 
Search Targeting 
Identity Resolution 
Display Targeting 
Social Advertising 
DNI 
Click-to-Call 
VIP Test Drive 
Customer Insight 
Conquest Campaigns 
Digital Advertising 
Email Marketing Automation At Fullpath, we specialize in providing digital marketing and customer data solutions for the automotive industry. Fullpath, an automotive-centric Customer Data and Experience Platform (CDXP) focuses on sorting, cleaning, and storing all your first-party data in one place so that your dealership can execute hyper-targeted
marketing campaigns with automated customer audiences. The consolidated data hub makes it easy for your dealership to slice and dice different audiences and then target them with digital touch points throughout the customer journey. The all-in-one platform is automotive’s leading CDXP technology.
At Fullpath, we specialize in providing digital marketing and customer data solutions for the automotive industry. Fullpath’s customer data and experience platform (CDXP) focuses on sorting, cleaning, and storing all your first party data in one place so that your dealership can execute hyper-targeted marketing campaigns with automated customer audiences. The consolidated data hub makes it easy for your dealership to slice and dice different audiences and then target them with digital touch points throughout the customer journey. The all-in-one platform is automotive’s leading CDXP technology.
The CDXP takes siloed, disjointed dealership data and connects it into one organized, cohesive system. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first-party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by the CDXP to make data-driven decisions for marketing, sales, and other departments.
There are several clear benefits for dealerships using a CDXP: 1. Dealership marketing teams can reclaim their time and put their energy toward the more creative and strategic elements of the job. 2. Sales teams can stop logging into multiple dashboards and view one, unified shopper entity with all contact details and vehicles of interest. 3. Customers will experience consistent messaging, be served relevant ads, timely emails, and engage with targeted onsite offers which all reflect the most up to date information from your dealership.
Fullpath’s CDXP connects your dealership’s website, inventory, CRM, OEM offers, dealership offers, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDXP turns the consolidated data into marketing action that translates into a seamless customer shopping experience.
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