DISCOVER AUTOMOTIVE’S LEADING

Customer Data and
Experience Platform

Turn your first-party data into customers for life with Fullpath. 

Improve the lifetime value of your customers with a Customer Data and Experience Platform (CDXP).

Fullpath’s CDXP is designed to help forward-thinking dealers consolidate and leverage their first-party data to create seamless, personalized shopping experiences that keep customers coming back.

Connected

Unify dealership
data sources

Personalized

Automatically create 1:1,
personalized journeys

Automated

Execute omni-channel,
shopper experiences

Ryan Pesin, Vice President, Ardmore Toyota
For Ardmore Toyota, our goal is to give customers the best possible experience, and using an automation such as Fullpath allows us to do that.
Andrew Walser, CEO, Walser Automotive Group
There’s a way to take all this siloed information, that is coming from various sources, aggregate it, actually do something with it and weaponize it.
David Kelleher, President, David Auto
I can tell you unequivocally that partnering with Fullpath was the right decision for my business and ultimately for my brand.
Sean Western, Director of Marketing, Quirk Cars
Fullpath’s digital advertising made it seamless to optimize and change our budget in real time and react to the dynamic market.

Personalize every touchpoint across the shopper journey with Fullpath.

By providing dealers with a full 360° view of every customer, Fullpath empowers dealerships to create personalized customer experiences that build customers for life, no matter where their shopping journey starts.

Dealership sales jumped by
25%
when using a CDXP

Traditional Marketing

1-2 monthly account optimizations

Manual budget allocations

Manual audience building and updates

Disjointed incentive customer flows

CDXP

Customer Data and Experience Platform

Real time, round the clock optimization

Automated budget segmentation

Automated customer match campaigns

Connected on and off-site incentive experience

Customer
Stories

5 stars

Derek Pound, General Manager, Colonial Auto Group

“Fullpath connected our previously siloed data for smart, targeted marketing campaigns at scale. It really works – we’ve seen an increase in quality leads and car sales.”

Read the Case Study
5 stars

Talon Amsbaugh, eCommerce & Marketing Director, Chrysler Hyundai of Seattle

“After years of working with countless vendors and 3rd party companies, even being a marketing provider myself in a prior life, I can easily say that Fullpath is hands down the best choice we could have made… If you are looking for a new marketing provider, stop – you just found it.”

5 stars

Brandon Sweeney, Marketing Manager, Quirk Automotive

“Fullpath made it seamless to optimize and change our budget in real time and react to the dynamic market. We saved thousands of dollars with a lower cost per lead, while still maintaining a high lead count…all without lifting a finger.”

Read the Case Study
5 stars

Jacob Tice, Director of Digital Operations, South Tacoma Auto

“Our ramp-up with Fullpath exceeded my expectations and has dramatically improved our website’s efficiency both with sales and service conversions.”

5 stars

Stephen Gabbara, General Manager, Szott Ford

“It’s amazing to watch the Fullpath platform get smarter and smarter with each passing day, with each passing week, and how effective it is to help us bring deals and bring people into the dealership.”

Read the Case Study
01 / 5

Our Automotive Marketing Solutions

  • Digital Advertising
  • VINs-Accelerated Marketing
  • Website Engagement
  • Audience Activation
  • Data Lake
  • API Integrations
Audience Activation

Turn cold leads into active shoppers.

Use AI-powered email campaigns to reawaken your leads and generate a new stream of revenue for your dealership.

Digital Advertising

Optimize your digital advertising with AI.

Instantly create hundreds of hyper-targeted search, social and display ads that are fully optimized to drive leads.

VINs-Acceleration

Get your challenging inventory seen and sold.

Strategically drive shopper-quality traffic to your lagging VDPs to move challenging inventory off your lot – guaranteed. 

Customer Data Platform

Take full control of your dealership's first-party data.

Leverage your connected data with Fullpath’s Customer Data Platform (CDP) to improve dealership operations at every level. 

Website Engagement

Drive quality leads from your website.

Drive qualified website conversions by creating a personalized shopping experience for every customer with AI-powered website engagements.

Top Automotive CDXP Features & Data Integrations

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  • Smart Chatbot
  • Zipcode Targeting
  • Google Analytics
  • Integration
  • Remarketing
  • Lead Nurture
  • CRM Mining
  • Search Targeting
  • Identity Resolution
  • Display Targeting
  • Social Advertising
  • DNI
  • Click-to-Call
  • VIP Test Drive
  • Customer Insight
  • Conquest Campaigns
  • Digital Advertising
  • Email Marketing Automation
Get a Demo

Marketing & Advertising for Your Auto
Dealership with Fullpath

At Fullpath, we specialize in providing digital marketing and customer data solutions for the automotive industry. Fullpath, an automotive-centric Customer Data and Experience Platform (CDXP) focuses on sorting, cleaning, and storing all your first-party data in one place so that your dealership can execute hyper-targeted

marketing campaigns with automated customer audiences. The consolidated data hub makes it easy for your dealership to slice and dice different audiences and then target them with digital touch points throughout the customer journey. The all-in-one platform is automotive’s leading CDXP technology.

At Fullpath, we specialize in providing digital marketing and customer data solutions for the automotive industry. Fullpath’s customer data and experience platform (CDXP) focuses on sorting, cleaning, and storing all your first party data in one place so that your dealership can execute hyper-targeted marketing campaigns with automated customer audiences. The consolidated data hub makes it easy for your dealership to slice and dice different audiences and then target them with digital touch points throughout the customer journey. The all-in-one platform is automotive’s leading CDXP technology.

FAQs

Why does my dealership need a Customer Data and Experience Platform (CDXP)?

The CDXP takes siloed, disjointed dealership data and connects it into one organized, cohesive system. This is the best way for dealerships to keep their businesses productive and in line with customer expectations today. When your first-party data is connected, you can leverage the machine learning, artificial intelligence, and predictive analytics provided by the CDXP to make data-driven decisions for marketing, sales, and other departments.

What are the benefits of using a CDXP for my dealership?

There are several clear benefits for dealerships using a CDXP: 1. Dealership marketing teams can reclaim their time and put their energy toward the more creative and strategic elements of the job. 2. Sales teams can stop logging into multiple dashboards and view one, unified shopper entity with all contact details and vehicles of interest. 3. Customers will experience consistent messaging, be served relevant ads, timely emails, and engage with targeted onsite offers which all reflect the most up to date information from your dealership.

Which data sources can be connected to Fullpath?

Fullpath’s CDXP connects your dealership’s website, inventory, CRM, OEM offers, dealership offers, Google search and display ads, and your Facebook ads. Once your data sources are connected, the CDXP turns the consolidated data into marketing action that translates into a seamless customer shopping experience.

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