The Future of Dealership Offers: How Automation Powers Perfect Promotions

Not all shoppers are created equal—and treating them like they are is costing you sales. In this session, Shayne Kirby, Fullpath CSM and CDP expert, shows how to use your CDP to spot high-intent shoppers and react faster to known shopper opportunities. Learn how to turn shopper behavior into actionable insights. Perfect for automotive marketing and sales leaders.

Fullpath CISO Shahar Maor is joined by a Hacker and an Incident Response Team Lead to walk you through the phases of a security incident from three different points of view. The three data security professionals offer dealerships the critical, practical steps to take today to protect your data from future attacks.

Join Fullpath Regional Sales Manager Sean Hopper as he reveals the top three themes of Digital Dealer 2023. Sean’s perspective will help you gain a clear understanding of the important topics circulating the auto tech industry, and how they relate to your marketing & sales strategies.