“The Last Dealership,” is an in-depth analysis written by the Fullpath founders on the state of data in automotive, the repercussions the industry will face if it fails to adapt, and the steps that should be taken today to prevent the demise of the car dealership.
Aharon is the CEO and co-founder of Fullpath, a comprehensive data and marketing platform designed specifically for the automotive industry. Since founding the company in 2017 (originally as AutoLeadStar), Aharon has positioned Fullpath as the industry leader in helping dealerships unify their customer data, empowering them to modernize their operations through intelligent data infrastructure, AI-powered marketing solutions, and advanced sales enablement tools.
Aharon brings a diverse entrepreneurial background to automotive technology. In 2007, he co-founded PresenTense, a global incubator for socially minded startups, establishing branches throughout the world, including in the US, Canada, Europe, and Israel. Aharon was also CEO and co-founder of 40Nuggets, a platform he launched in 2012 to help small and medium businesses better engage their website visitors.
A recognized thought leader in automotive innovation, Aharon frequently speaks at industry conferences and contributes to leading publications. He co-authored “The Last Dealership,” an industry analysis exploring how AI and automation are reshaping automotive sales. Aharon holds a BA in Political Science, Arabic, and Grassroots Organizing from Columbia College, Columbia University. He lives in Jerusalem with his wife Alieza and their two young children.
Eliav is co-founder and Chief Product Officer at Fullpath, where he has led the product vision since 2015. A mathematics graduate of the Hebrew University, he brings more than 20 years of software development experience spanning consumer mobile apps to enterprise AI solutions, with deep expertise in user experience, performance algorithms, analytics, and applied AI.
Before Fullpath, Eliav developed iOS apps that reached #1 on the App Store and co-founded 40Nuggets, serving as Chief Product Officer. At Fullpath, he architected the analytics data layer and customer-journey applications and drove the integration of generative AI across the platform.
A recognized thought leader in AI for automotive retail, Eliav advocates treating AI agents as strategic team members rather than mere tools, and he regularly consults with clients on data integration and conversion-optimization strategies.
Yishai is the CTO and co-founder of Fullpath, bringing over 15 years of expertise in search technologies, natural language processing, and scalable software architecture. He has been instrumental in building Fullpath’s technology foundation since joining as CTO in 2015, two years before the company’s official founding.
Yishai’s technical expertise spans search technologies (Solr, Lucene), natural language processing, data warehousing, and bot development. He is proficient in Java, Linux, Apache Tomcat, SQL, and various scripting languages, with deep experience in agile, lean, and extreme programming methodologies. At Fullpath, he leads our technology infrastructure, implements security protocols, and develops the algorithmic foundations that power our core platform.
Prior to Fullpath, Yishai served as CTO at 40Nuggets from 2012 to 2015, and earlier worked as a Software Engineer at Answers.com, where he built high-scale infrastructure systems. He holds a BSc in Computer Engineering from the Hebrew University of Jerusalem. When he’s not solving complex technical challenges, Yishai enjoys experimenting with kitchen gadgets and exploring culinary techniques.
Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.
What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.
Engage your entire CRM at scale with AI-powered personalized email campaigns designed to turn dead leads into active shoppers and create a new stream of revenue for your dealership.
Leverage your first and third party data to create highly effective AI-powered social, search, and display ads that are optimized around the clock to drive high-intent leads.
Elevate your website experience with personalized engagements designed to drive lead conversions by prompting shoppers with hyper-relevant info and offers that meet their needs.
Put every vehicle at the front of your lot with AI-powered campaigns designed to drive shopper-grade traffic to your lagging VDPs to get your at-risk inventory seen and sold.
Engage your high-value equity-positive shoppers with ads and emails based on their personal equity status.
Feel free to tell us more about you so we can personalize your demo.
Feel free to tell us more about you so we can personalize your demo.