Build an actionable data strategy to extend your customer lifecycles.

Gain deep visibility into your dealership data to make effective, data-driven business decisions.

Query your data to answer questions like:

Which cars in my inventory have been on lot for over 100 days?

How do price changes impact my website conversion rates?

Which new cars that sold in the last 6 months had multiple associated leads?

Collect, activate, and take full control of your data.

Dive deep into your consolidated first-party data to create actionable reports without breaking the bank.

Empower your sales team with actionable data.

Give your team the upper hand in making their approach by providing them with specific shopper data so they can create an excellent customer experience for every shopper.

Search, sort, filter and export valuable data.

Get insights into the connections between specific shoppers and your inventory to highlight specific marketing and sales opportunities.

Gain deep insights from your data by creating custom filters.

Who is my top customer and how much have they spent at my dealership?

How many separate VDPs has a specific lead visited?

What are the most neglected vehicles sitting on my lot?

Top questions dealers answer with Data Lake

Here are a few examples of questions you can answer with your dealership’s first-party data in just a few clicks:

  • Which of my CRM leads looked at a specific VIN?
  • How does price impact my lead rate?
  • How many of my third-party leads were on my website prior to converting?
  • Resolve multiple customers in my CRM into a single shopper.
  • How do vehicle price changes impact my website traffic?
  • Show me a list of all recently sold inventory by shortest time on lot.
  • Show me high interest VINs with low leads.
  • Which models have room to raise prices based on strong inbound interest?
  • Which customers looked at a particular VIN in the past 48 hours?

How It Works

Step 1

Merge Data Sources

Consolidate your siloed dealership data sources into Fullpath’s integrated platform to clean, normalize, and maintain your data.

Step 2


Determine what you would like to learn from your data and create a query in Fullpath to bring up the specific data you are looking for.

Step 3

Filter & Sort

Add additional Fullpath filters to create hyper-specific queries and sort the data results to help you spot trends.

Step 4

Use & Export

Use what you have learned from your data to make smarter, data informed business decisions and export your query to share with your team & other vendors.

Our Story

Fullpath is dedicated to helping dealers build unforgettable customer experiences that create customers for life.

What started as a dream with a group of friends working out of a small Jerusalem apartment is now a growing tech company of top-tier engineers, data scientists, and world-class customer success managers dedicated to helping dealerships meet and surpass their sales goals every month.

Fill out this form to schedule a personalized demo today!

Get in touch!

    Schedule a time for your demo

    Sign up for our newsletter!

    We value privacy and would never spam you. We will only send you important updates about Fullpath.

      Fill out this form to schedule a personalized demo today!
      Get in Touch

        Thank you for submission!

        We just need a few more details so we can personalize your demo.

          Solutions of interest: