Fullpath Feature Releases

Build audiences and utilize custom campaigns based on shopper's birthday data.

Lead Handling Agent uses advanced CDP timeline data like past service and purchase data for personalized conversations.

De-anonymized website visitors are now visible in the Shopper Identity Resolution tab

Save time by pre-scheduling Custom Engagement offers in advance.

Use the new date comparison tool to analyze group data side-by-side across different periods.

Personalize your CDP view: add, remove, and reorder Audience columns to focus on the data you need.

Add unique disclaimers to Custom Campaigns for more control over the terms included in each email.

You can now fully customize your chatbot with our brand new 'Design Your Agent' configurator.

Customize when your AI agent escalates chats to a human for more personalized support.

Sort Data Ups 'Touched Opportunities' by 'Last Touch Date' for better lead management and faster follow up.

Dealerships using their own domain can now edit reply-to addresses on custom campaigns.

New 'last touch' data helps you prioritize outreach and see which leads your team is working.

New DV360 performance metrics now include: View-ability Rate, Average Frequency, and Average CPM

Fullpath's Lead Handling Agent can now follow up with leads directly via email when no phone number is available.

Personalize your opt-out message for a custom brand tone while still staying compliant.

Find a clear breakdown of Agent Activities like messages sent, appointments booked and more.

You can now allocate budgets and view performance separately for VLA and non-VLA campaigns.

Customize 400+ system templates at scale. Now edit email header colors, CTA buttons, and footer titles in settings.

Track and compare trends across stores with our new visual comparison chart.

LH now uses location data to help you sell more cars to shoppers outside your local area.

Select the specific shopper data columns to include when exporting CSV files.

Target shoppers based on their last interaction to re-engage old leads.

Find shoppers instantly by name, email, or phone. Use ⌘+K or the search icon to search from any dashboard screen.

Filter audiences by Lifetime Value (total Sales/Service spend) to target high-value shoppers and boost engagement.

You can now launch custom campaigns for multiple stores simultaneously using a single, streamlined flow.

Track shopper events across the entire group to automatically suppress and refine engagement.

Fine-tune your agent and verify custom prompts in the new internal test chat at the top of the dashboard page.

View Amazon performance in the DigAd dashboard, with breakdowns for Display, OTT, and OLV channels.

New filter in Audience Builder lets dealers target shoppers by website visit count, enhancing engagement.

Track all web traffic with AI vendor grouping, store comparisons, & medium breakdowns.

Set flexible shifts, add daily breaks, and auto-catch up on off-hour leads.

You can now distribute any store-level audience to all rooftops across your group simultaneously.

Distribute custom templates to multiple rooftops in the group with one click of a button.

Audience Activation email disclaimers now support richer formatting and hyperlinks.

Filter shoppers targeted by Service or Sale campaigns using 'Campaign Type' filter.

Set custom instructions for SMS reply bots to tailor how your Lead Handling agent interacts with leads.

You can now set custom instructions for SMS reply bots to tailor conversation style, topics, and tone.

Easily find shoppers by name via search bar or CMD+K shortcut anywhere in the dashboard.

Filter by service type for precise audience targeting.

Group CDP Dashboards now feature the Flexible Date Picker, giving CDP users max control for deeper insights.

You can now filter out influenced leads and sales powered by Dynamic Payments content for WE and DigAds.

New Equifax shopper scores: Financial Durability (resilience) & Auto Propensity (likelihood to buy/lease soon).

Aggregated performance data now available for multi-agency groups in the dashboard.

Filter an audience based on shoppers with a ‘pushed to CRM’ event in their timeline.

Bulk subscription now live! Subscribe to multiple audiences at once for faster workflows.

Build audiences of leads who've submitted trade-in details for vehicle acquisition campaigns.

Two new shopper lists: verified and enriched phone numbers to help you connect with more reachable shoppers.

Change vehicle ownership from Garage tab. Fix wrong ownership as you see it with enriched vehicles data.

DP filters allow you to exclude shoppers powered by Dynamic Payment content across AA, DigAds, and WE.

Now live: Activate saved audiences directly from Audience Builder for fewer clicks and easier campaign creation.

Dynamic Audiences now support multi-select for bulk actions; bulk delete is available to manage audiences faster.

Data Map and Data Hygiene merged into the Data Map page for easier navigation and consolidated view.

Edit an audience and pick 'Save As New' to create a copy without affecting active campaigns.

We now support Carvana as a new feed provider.

Dynamic Payments Dashboard is live: See offers, specials, channel impact; 'Influenced by DP' labels in timeline.

Emails that leverage Dynamic Payments offers are labeled in the Shopper Timeline for easy tracking.

Shoppers Page is now on mobile! Search shoppers, view key info, and use quick actions optimized for mobile.

Verify and enhance vehicle ownership info, visible in dashboard, garage, and audience filters.

Create audiences of Shoppers enriched with email addresses to enable outreach and activate new contacts.

Dynamic Payments offers now integrated into campaigns, used like OEM/dealership offers, and tagged for tracking.

You can now filter by NHTSA Recall ID in Audience Builder and see it in Garage tab Recall info.

Audience Activation performance metrics displayed for matched shoppers: email opens & click rates are now live.

Easily create custom audiences using natural language or voice for faster audience building.

Fullpath’s Data Enrichment cleans and updates contact details, reviving unreachable leads improving sales outreach.

Audience Builder now shows total eligible shoppers for Email/SMS based on contact info, consent, and preferences.

You can now filter shoppers based on the gross profit amount from their sales.

Facebook integration checklist gives full visibility into connection status and simplifies troubleshooting.

CDP Pro updates garages and suppresses shoppers from all group stores for 12 months after a purchase.

This report offers a clear, visual overview of metrics showing how Fullpath cleans your first-party data.

Fuse Dynamic Payments is fully native in Fullpath, delivering seamless real-time pricing, rebates & financing.

You can now change the on-site title for Website Engagement modules directly in the dashboard.

Service Appointments now display appointment time (not just date), improving daily planning at dealerships.

Google Hashed now available on all audience downloads for added security and protection.

Ai Content Auto-Generator available for all non-OEM clients in Dig Ad Campaigns, easing hyper-specific ad creation.

Vehicles are now classified into Currently Owned and Previously Owned lists for clearer insights.

Target CRM-based lookalike audiences to boost brand awareness and generate leads with Demand Gen.

Data Ups Management System now fully integrated into CDP with new layout for even easier activation.

Audience Activation's overview page now includes SMS credits used, including messages and replies.

Group CDP is now live and includes multi-rooftop reports, cross-shopper stories, and more.

Create audiences based on contact details — has/does not have email, phone, and more in Audience Builder!

3 new trade-in audiences with fresh copy now available in your email campaigns.

UTM Source, Medium and Campaign are now visible on the website page views to add more shopper journey data.

The new budget settings page helps you manage and track budget allocations more efficiently.

We now send templated service emails by default for luxury dealerships when service is activated.

The new fields include Last Sold VIN, Last Serviced VIN, and Last Service Date.

Subscribed audiences now deep linked in email to quickly access the specific audience.

Filter template performance by date range for more precise insights.

40 new suggested audiences added for quick, easy building—select, customize, and save to fit your needs.

Target mid-funnel make searches to optimize ad spend and targeting (e.g., {buy subaru}).

Target lower-funnel model searches for better conversion focus (e.g., {buy subaru forester}).

Target shoppers who viewed a service page in the last 30 days to drive service bookings.

Designed to help the AI generate more specific copy tailored to each template's use case.

Enrich customer profiles in Fullpath's CDP with Urban Science defection data.

You can now star an unlimited number of audiences and view them in the dedicated 'Dynamic Audiences' tab.

You can now receive scheduled email reports of SMS opt-outs to update your CRM with opted-out shoppers.

Control how long Fullpath waits to engage shoppers after purchase—right from the dashboard.

You can now view replies to specific SMS campaigns within the campaign view.

Create an audience based on shoppers who opted out from receiving SMS communications.

Add multiple email addresses in the 'reply to' section of Audience Activation campaigns for more visibility.

You can now build audiences filtered by shoppers who visited specific pages on your website.

You can now create audiences using UTM Source and UTM Campaign filters for website traffic.

New read-only seat is now available, allowing users to view data without edit or export permissions.

This new page shows shoppers who scheduled service via ChatGPT & XTime integration.

Build audiences based on shopper VDP visits for promoted VINs.

oAuth is now available on the login page, letting users log in with Google/Microsoft accounts or a password.

Website Engagement can integrate with XTime, enabling shoppers to schedule appointments via the chatbot.

New 'Business Shopper' tag on Shoppers page to easily identify Business customers.

Added 'Business Shopper' filter in CDP to segment business shoppers from individual shoppers.

Designed for non-buyers with an unknown current vehicle.

New formatting options: Strike-through, text color, background color, and headings.

This filter allows you to create a list of shoppers who clicked on digital ads from specific channels.

Lead Sub-Source field has been added to the CRM/DMS Lead Source Report for enhanced insights.

Shopper list CSV exports now include the last sold or serviced vehicle (when available).

Field validation now flags email errors in Imported Lists & offers a 'defects report' for accuracy.

Filter audiences by device type: Desktop, Mobile, or Tablet.

We've added Seasonal templates to service activation campaigns in Audience Activation.

Filter audiences by browser language, now supporting English and Spanish.

Negative Equity campaigns are designed to target customers with up to -10% equity.

You can now create targeted ad campaigns for specific CDP audiences.

Service appointment data is now included in the CDP filters.

Vehicle milage is now included in the Service RO CDP filters.

Fullpath now supports multiple inventory feeds for a single account.

You can now filter based on vehicle prices within the Audience Builder in your CDP.

¡Ahora ChatGPT habla español! Fullpath's ChatGPT tool now supports Spanish translation.

Fullpath's CDP now integrates with CallRevu; create audiences via call tracking & view call history in timelines.

SMS is Fullpath's newest activation channel.

You can now filter shoppers by distance to create audiences based on geolocation.

Fullapth's CDP now integrates with DealerOwned CRM for a complete view of your CRM data within your CDP.

The Dashboard menu navigation is updated now for easier use and faster support access.

Fullpath's CDP now integrates with Oplogic CRM for a complete view of your CRM data within your CDP.

Car Wars data is now integrated into shopper pages and can be used as CDP audience filters.

The 'Sales Match Back Report' can now be found under 'Sales Stories' in the CDP.

CRM activities can now be viewed in shopper timelines (available for select CRMs)

Leverage your first-party data to engage shoppers with hyper-targeted Amazon ads.

This dashboard redesign gives you greater visibility into your hottest equity opportunities.

Shoppers with the same last name and different first names will be labeled 'shared household' to enhance profiles.

Custom Campaigns can now be saved as drafts and published at a later time.

You can now filter by Promoted Vehicles in the Inventory analysis tool.

You can now filter by the RO amount, under Service RO filters.

You can now create custom engagements with Website Engagement.

You can now star your favorite audiences for easy access directly from the left panel CDP menu.

You can now filter based on VIN as well as Stock number.

You can now import CSV files directly into your CDP to create dynamic audiences or generate targeted campaigns.

Enhanced DigAd budget settings enable you to easily see and optimize your budget on an ongoing basis.

Access Vehicle Ads Reporting from Performance Max campaigns in Fullpath’s DigAd dashboard.

This filter allows you to build custom lists with enhanced vehicle “days on lot” data for any VDP view.

Improve your data security by restricting permissions so only admin users can export a CSV from the dashboard.

Marketing Engagement Score: You can now filter by “Marketing Engagement Score” within the CDP.

Dealership loyalty score: You can now filter by “Dealership Loyalty Score” within the CDP.

You can now filter based on a shoppers status within a specific Audience Activation campaign.

Service RO Vehicle of Interest: You can now filter by service RO on a vehicle of interest.

Sales Lead Status: You can now filter your sales leads by their status.

The text editor now allows HTML input, enabling you to create complex layouts directly within the editor.

Create more engaging and visually appealing campaigns in Audience Activation.

Create an audience inside the CDP and push that audience into email campaigns within Audience Activation.

Pull in new payment and finance data to help you create more specific shopper audiences and inventory lists.

This integration enables your dynamic CDP custom audiences to be shared directly into your Facebook ads account.

Tailor your DigAd campaigns to highlight specific models.

Fullpath now offers support for video assets as part of our Digital Advertising campaigns.

Share a link to a specific shopper's page with anyone within your dealership organization.

Leverage the custom audiences you’ve created in Fullpath's CDP in any third party marketing platform.

Dealers can customize the thumbnail image within Fullpath’s chatbot with their own dealerships logo.

Momentum can now be integrated with the Fullpath CDP.

Reynolds and Reynolds can now be integrated with the Fullpath CDP.

Create evergreen reports which you can save and reference throughout the month.

You can now view replies to Fullpath-sent emails, along with the email to which they are replying.

The new dashboard design puts the CDP at the center

The Group Performance page provides a consolidated view of performance across multiple rooftops inside an automotive group.

The Store Performance page is designed to highlight top-level indicators of performance, value across products, and tell the story of your Dealership's marketing automation success.

Get a clear list of in-market shoppers who have expressed interest in a vehicle promoted on VINs-Acceleration so your sales team can follow up on these high-potential opportunities.

Added new filters to Shopper Analysis to support Equity-based searches and additional marketing and conversion activity.

Granular level reporting on each shopper’s positive equity state.

Added deep links from our Equity reports to a pre-filtered list inside Shopper Analysis.

Get robust reports on equity-positive shoppers including their website, advertising, and sales activities.

Powerful new list builder helps you create, save, & export hyper-targeted lists based on shopper behavior.

Listen/ download Invoca recordings from inside the Fullpath Dashboard

Shopper timeline now includes phone leads from Invoca call tracking

Create and send custom email templates to your dynamic audiences.

Adding customization to your Audience Activation has never been easier.

Fullpath’s native integration with GPT-4 gives your shoppers instant, accurate replies.

Functionality, inventory and ROI are all clearly displayed for maximum visibility.

Fullpath now sending events to Google Analytics 4

Retain service customers, activate service shoppers, or get more sales from your service lane.

Dealers can now move vehicles before they even hit the lot!

New Data Lake: Your shopper and inventory data connected, cleaned, and accessible.

New Data Lake: Get connected, cleaned, and accessible shopper and inventory data.

Enable your sales team to prioritize follow-up and empower your BDC to expedite.

Click into any shopper and see a complete marketing activity timeline.

Data Sources page is where you can view and connect all your data to the CDXP platform.

These changes enable us to begin work on new ad types, Google Performance Max, Google Discovery + lead generation.

The emails now offer more flexibility and customization options.

Dive into specific shopper journeys.

View aggregated reporting or dive into individual rooftops.

View customer stories to highlight impact and performance.

The page now includes a date range picker for daily, weekly, monthly or custom view.

The emails are designed to drive more relevant traffic to your website, boost onsite conversions, and create a fun, festive customer experience.

Vehicle Acquisition Campaigns are now live inside Fullpath's Audience Activation solution.

Exit-capture retargets for up to 30 days after shopper sees a VDP.

Help your dealership capture leads, maintain market share, transact - during a shortage.

Available for Search, Display, and Social advertising.

It's now easier for shoppers to find the vehicle information they need and the incentives they want.

The goal of the objective is 1) to target customers shopping your competitors 2) to conquest customers via 3rd party.

Available on Search, Display, and Social advertisements.

Dealership Offers, a platform data source, now supports model, trim, and VIN level incentives!