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Drive more leads from your dealership’s website traffic.

Fullpath Website Engagement brings AI-powered personalization and proactive support directly to your dealership’s website to optimize your digital showroom and convert more of your hard-earned traffic into leads.

Give your website visitors the VIP treatment.

Your website should do more than just display your inventory – it should welcome, assist, and convert. Fullpath Website Engagement automatically engages every website visitor with a personalized shopping experience based on their individual needs and preferences, making it easier for you to drive more conversions.

Real Dealers,
Real Results

5 stars

Don Erwin, Director of Digital Marketing and Communication at Mtn. View Auto

“Our website visitors seamlessly receive guidance to specific vehicle pages and assistance with trade-ins or financing, significantly enhancing their shopping experience. I highly recommend giving Fullpath a try – it’s a must-have for boosting customer interaction and satisfaction.”

5 stars

Paul Ray, General Manager of Bowen Scarff Ford

“Their commitment to our success and tailored solutions make them invaluable partners in navigating the digital landscape. I highly recommend Fullpath to any business looking to elevate their marketing strategies and to achieve measurable results.”

5 stars

Ryan Pesin, Vice President of Ardmore Toyota

“For Ardmore Toyota, our goal is to give the customer the best possible experience and to use an automation such as Fullpath allows us to do that.”

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Effortless website optimization.

Automatic Deployment

Fullpath uses AI and predictive analytics to automatically engage with your website shoppers without manual effort, deploying at the right moment with the right messaging to drive more dealership leads.

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Data-Driven Engagements

Fullpath integrates with your dealership’s first-party shopper data, inventory data, dealership specials and more to display relevant offers to your shoppers as they browse, ensuring every interaction is built to convert.

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Instant Answers with GenAI

Fullpath’s ChatGPT integrated chatbot enables dealers to respond to questions around the clock with no additional man-power required, helping shoppers with their decision making process and increasing the chance of conversion.

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53%

Higher Close Rate on Generative AI Leads

39%

Avg ChatGPT Conversion Rate

49%

Avg Website Visitor Engagement

Data-driven engagements designed to convert.

1:1 Personalization

Fullpath automatically generates personalized engagement, offers, and recommendations for  each shopper – from friendly chat prompts to customized specials, or vehicle suggestions, Website Engagement gives shoppers exactly what they need at that moment.

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ChatGPT-Integrated Chatbot

Fullpath’s ChatGPT integrated chatbot leverages generative AI combined with your dealership’s unique data set to instantly reply to shopper questions, provide dealership-specific information, and offer personalized recommendations.

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Frictionless Conversions

Website Engagement is designed to encourage shoppers to submit a lead by eliminating roadblocks, fast-tracking appointment booking and form fills, automatically sending all conversions directly to your dealership’s CRM so your team can follow-up.

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Over 15 modules,
one multi-functional
tool.

Test Drive

Shoppers can book a time to visit the dealership for a test drive on a specific make and model.

E-Price

This call-to-action encourages shoppers to fill out a lead form that provides basic contact information that is sent directly to your CRM for dealership team follow up.

Trade-In

Offer shoppers the option to provide contact details and details on their  current vehicle to receive a trade-in estimate from KBB on their current vehicle.

Chat

Activate Fullpath’s AI-powered Chatbot or Fullpath’s ChatGPT integrated Chatbot to provide data-driven answers to shopper questions around the clock.

Offers

Display OEM or dealership incentives to your website shoppers. The module will show the most relevant offers to visitors, based on their browsing behavior. 

Pre-Order

Shoppers visiting pages for pre-ordering vehicles will be prompted with a lead capture form to encourage website conversions.

Get Directions

Provide shoppers with easy directions to your dealership’s address using this Google maps integration.

Book an Appointment

Allow your shoppers to book an appointment at your dealership with an easy-to-navigate date and time picker.

Deal Calculator

Help customers calculate their monthly payment based on the vehicle price and their credit score.

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Built with results-driven dealers in mind.

Easy Activation

Simply implement Fullpath’s code on your dealership’s website and Website Engagement will get to work on optimizing your engagements and converting shoppers. It’s as simple as that.

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Intuitive Dashboard

Website Engagement offers an easy-to-navigate dashboard where you can easily select the modules you want to use, review performance, and monitor ROI in real time.

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Real-Time Support

Fullpath’s Support team is built of real people who know and understand automotive so they can answer your questions and offer guidance on how to get the most out of Website Engagement.

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Features

Fullpath ChatGPT
$500/Month

Website Engagement +
Fullpath ChatGPT
$800/Month

ChatGPT-Integrated Chatbot

Spanish Language Content

Data-Rich Leads

Automated Deployment

Offers

Service

E-Price

Chat & Text

VIP Test Drive

Directions

Appointments

Trade-In

Reviews

Customized Templates

Mobile Optimized

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