Learn about the challenges of data integration in the automotive industry and the benefits of aggregating and activating d...

You may have heard the phrase, “less is more,” but when it comes to data in retail automotive, the more you have, the bett...

Audience APIs allow you to stream your dynamic audiences from your CDP directly into the marketing platforms you use at yo...

Get a behind the scenes look at Fullpath's real-time API links, designed to stream your custom audiences directly from the CDP to every marketing channel in play at your dealership.

Learn about about the challenges dealers are facing in their inventory management, and why customization and maximizing RO...

Delve into the transformative effects of AI and data analysis on automotive retail with Dan Banister, owner of Banister Au...

Learn about the differences between CDPs and CDXPs and get a clear understanding of the different roles they play in helpi...

April Simmons is the Corporate Internet and Marketing Director at Horne Automotive, a dealership brand with 14 automotive stores nationwide. She is recognized for her vast...

Colin Carrasquillo is the Digital Marketing Manager of the Nielsen Automotive Group. With over a decade of industry experi...

Dustin Schuler is the Marketing Manager at Bud Clary Auto Group, a company specializing in automotive sales and services....

We are living in an age where data is the determining factor on whether or not your dealership will succeed or fail. What...