Automotive Resources

Access our automotive resources library for best practices and transform your digital marketing strategy

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How Russ Darrow Honda Mastered Personalized Marketing with Fullpath and Achieved a 53.8x ROI
  • Case Study

How Russ Darrow Honda Mastered Personalized Marketing with Fullpath and Achieved a 53.8x ROI

  • May 12, 2026

Russ Darrow Honda partnered with Fullpath to power a precision outreach engine using their first-party data to create pers...

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2026 Automotive CRM Buyers Guide
  • Whitepaper

2026 Automotive CRM Buyers Guide

  • May 24, 2026

Buying an automotive CRM in 2026 requires a fundamentally different approach than it did even two years ago. This guide di...

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Fullpath’s Auto Intelligence Index Reveals Dealership Digital Ad Conversions Surged 37% Year-Over-Year in Early Q2 with Cost Per Lead Reaching its Lowest Point in 12 Months
  • Article

Fullpath’s Auto Intelligence Index Reveals Dealership Digital Ad Conversions Surged 37% Year-Over-Year in Early Q2 with Cost Per Lead Reaching its Lowest Point in 12 Months

  • May 21, 2026

This inverse relationship highlights a new era of ad spend efficiency, as dealerships increasingly lean on AI-powered auto...

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The Dealership Marketing Playbook for 2026
  • Whitepaper

The Dealership Marketing Playbook for 2026

  • May 19, 2026

The shifts in dealership marketing between 2025 and 2026 have been more transformative than the previous five years combin...

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Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network
  • Article

Cox Automotive to Acquire Fullpath, Bringing AI-Native Data and Marketing Infrastructure to the Industry’s Largest Dealer Network

  • April 23, 2026

Upon close, the combination will bring together the industry's most trusted dealer technology partner and one of automotiv...

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What is an Agentic CRM? Understanding the Future of Dealership Customer Management
  • Blog Post
12 min

What is an Agentic CRM? Understanding the Future of Dealership Customer Management

  • January 25, 2026

Agentic CRM represents the next evolution—autonomous systems powered by specialized AI agents that don't just store data,...

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Impact Report: How Modern Car Shoppers Are Using AI Chat to Buy and Service Their Next Vehicle
  • Report

Impact Report: How Modern Car Shoppers Are Using AI Chat to Buy and Service Their Next Vehicle

  • April 15, 2026

This industry report analyzed consumer behavior and engagements with AI-powered chatbots to identify the exact moment a br...

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The Dealer’s Guide to Choosing a CDP in the Age of AI
  • Whitepaper

The Dealer’s Guide to Choosing a CDP in the Age of AI

  • October 29, 2025

Choosing the right Customer Data Platform is one of the most important decisions your dealership can make as you move into...

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Recent Resources

The Impact of Automotive CDPs on Activating Solutions for Car Dealerships
  • Blog Post
8 min

The Impact of Automotive CDPs on Activating Solutions for Car Dealerships

  • July 14, 2024

Your CRM and DMS are powerful tools by themselves, but without a way to bring all that data together into one centralized...

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Branding Consistency Across the Whole Automotive Group with Samantha Morrow
  • Podcast
20 min

Branding Consistency Across the Whole Automotive Group with Samantha Morrow

  • July 1, 2024

In this episode of InsideAuto, Samantha Morrow, Marketing Director at Hello Auto Group, chats with Ilana Shabtay about the...

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How AI-Powered Data Activation Helped Mtn. View Ford Win More Leads from Website Visitors 
  • Case Study

How AI-Powered Data Activation Helped Mtn. View Ford Win More Leads from Website Visitors 

  • June 27, 2024

Mountain View Ford in Chattanooga, Tennessee replaced their industry standard chatbot technology with Fullpath’s data-driv...

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How CDPs Can Help Dealers Remain Operational Through a CRM Outage
  • Whitepaper

How CDPs Can Help Dealers Remain Operational Through a CRM Outage

  • June 27, 2024

Customer Data Platforms (CDPs) offer dealerships a viable backup plan in the event of a CRM outage or data breach. Here are several practical ways a CDP can empower dealerships to keep their...

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Redefining Dealership Marketing: How First-Party Data Can Revolutionize Your Advertising Strategy and Budget
  • Blog Post
5 min

Redefining Dealership Marketing: How First-Party Data Can Revolutionize Your Advertising Strategy and Budget

  • June 23, 2024

Take a closer look at how activated data can help your dealership push through the noise and continue to drive business su...

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How CDPs Can Help Dealers Remain Operational Through a CRM Outage
  • Blog Post
6 min

How CDPs Can Help Dealers Remain Operational Through a CRM Outage

  • June 23, 2024

Cyberattacks are a growing threat in today’s digital world, and dealerships are not immune. Here are the ways a CDP can he...

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How Bill Knight Ford Activated Their Data to Drive Sales from Existing Leads with Fullpath
  • Case Study

How Bill Knight Ford Activated Their Data to Drive Sales from Existing Leads with Fullpath

  • June 23, 2024

The rise of automotive-centric Customer Data Platforms (CDP) in recent years has increased awareness of the power and impo...

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How to Generate Leads for Car Sales
  • Blog Post
9 min

How to Generate Leads for Car Sales

  • June 19, 2024

The automotive industry is constantly evolving, and right now shoppers have more options than they’ve ever had before. Shoppers are increasingly turning away from in-person showroom conversa...

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Q2 2024 Live Launch: Custom Campaigns
  • Live Launch

Q2 2024 Live Launch: Custom Campaigns

  • Los Angeles, California
  • June 13, 2024

Deep dive into Fullpath’s Custom Campaigns, designed to help dealers activate their data in a whole new way –...

Watch the Video

Q2 2024 Live Launch: Custom Campaigns

  • Los Angeles, California
  • June 13, 2024

Deep dive into Fullpath’s Custom Campaigns, designed to help dealers activate their data in a whole new way – all within the Fullpath ecosystem.

The speakers

Mollie Monett

Head of Branding at Fullpath

Parker Nichol

Regional Sales Manager at Fullpath

Automotive & Dealership Software 
  • Blog Post
5 min

Automotive & Dealership Software 

  • June 10, 2024

What is Automotive Software? Automotive software for dealerships and the automotive industry encompasses a wide range of a...

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Making Customer Experience Part of the Dealership Culture with Joe Barhoumi
  • Podcast
23 min

Making Customer Experience Part of the Dealership Culture with Joe Barhoumi

  • May 30, 2024

In this episode of InsideAuto, Joe Barhoumi, Internet Manager at Newbold Toyota BMW, spoke with Ilana Shabtay about how ex...

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