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Blog Post

11 min

How a CDP can Help Your Dealership Navigate the Effects of Automotive Tariffs

Zoë Edelman
April 8, 2025

Dealers can leverage their first-party data to engage potential buyers and bolster sales to help navigate this storm. Customer Data Platforms (CDPs) can assist dealers in leveraging their existing shopper data to target the right customers with the right messaging, whether it involves OEM-specific deals within the 30-day exemption period for clarity or encouraging additional sales before that period ends.

CDP
Automotive
Artificial Intelligence
Digital Advertising
Audience Activation

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