Subaru x Fullpath

Fullpath’s AI-powered Digital Advertising solution is Subaru Co-Op Funds (SAF) eligible!

Co-Op Eligible

Fullpath’s AI-powered Digital Advertising solution is Subaru Co-Op Funds eligible (SAF), enabling dealers to create exceptional, AI-powered, data-driven customer experiences and take their business to the next level.

Get a Demo

OEM Compliant

Fullpath’s AI-powered ad campaigns created for Digital Advertising strictly adhere to all guidelines set forth by Subaru, ensuring your dealership always remains compliant – automatically.

Get a Demo

AI Ad Optimization

Fullpath Digital Advertising unifies and activates your Subaru dealership’s first-party customer data, OEM and dealership offers, inventory feeds, analytics and more, to automate highly-targeted search, social, display and Performance Max ad campaigns.

Get a Demo

Subaru dealers using Fullpath see:

4.5M

Avg. Data Points Ingested

12%

Avg. CRM Identities Merged

12K

Avg. Ads Launched in First Year

AI-powered digital ads designed to eliminate marketing waste for your Subaru dealership.

Budget Optimization

Fullpath leverages AI and machine learning to monitor your Subaru dealership’s ads around the clock, automatically adjusting your budget cross-platform to support performing ads so your ad portfolio is always at peak performance.

Get a Demo

Automated A/B Testing

Fullpath automates A/B tests on copy and creatives for every ad campaign to ensure your Subaru dealership’s marketing strategy always hits the mark with your shoppers.

Get a Demo

AI-Generated Copy & Creatives

Leveraging AI, Fullpath automatically generates ad copy and creatives for thousands of ads for hyper-segmented audiences pulled from your Subaru dealership’s first-party data so your ads always engage shoppers with relevant content.

Get a Demo

Real dealer, real success.

See how one Subaru dealership leveraged Fullpath to skyrocket their ad performance in 7 months:

61,000 Ads

In just 7 months with Fullpath Digital Advertising in place, this dealership launched over 61,000 highly-optimized, targeted ads with the power of AI, a feat no human could accomplish.

314 Leads

From January to July, the dealership saw 314 leads and 1,600 attributed phone calls come in, directly attributed to Fullpath Digital Advertising’s campaigns.

>$30 Cost Per Lead (CPL)

The dealership achieved a Cost Per Lead of just $29.40, a 19% drop in Fullpath’s OEM benchmark, proving that AI and data are a winning combination when it comes to optimizing portfolio performance.

Read the Case Study

Dealer
Testimonials

5 stars

Andrew Walser , CEO, Walser Automotive Group

“Our marketing costs have come way down – our Cost Per Lead (CPL), our Cost Per Click (CPC) – all the key metrics that we look at have come down through [Fullpath’s] automation and integration.”

5 stars

Sean Western, Director of Marketing for Quirk Auto Dealers

“Fullpath’s digital advertising made it seamless to optimize and change our budget in real time and react to the dynamic market. We saved thousands of dollars with a lower cost per lead (CPL), while still maintaining a high lead count – all without lifting a finger.”

01 / 2

Key Benefits of Fullpath’s Subaru Program

Co-Op Eligible Solution

Fullpath Digital Advertising is Subaru co-op funds eligible (SAF), so your dealership can optimize your ad performance and eliminate marketing waste. 

Personalized Support

Fullpath offers knowledgeable, hands-on, personalized support for every client, ensuring your Subaru dealership will achieve your business goals with our solutions. 

Real-Time Optimizations

Fullpath’s AI works 24/7, monitoring ads and adjusting campaign budgets across your entire ad portfolio to ensure your Subaru dealership is getting the most out of your marketing budget.

Specials Integration

Fullpath uses Subaru’s OEM offers and dealership specials to create highly-targeted ads for hyper-relevant audiences to increase engagement and improve performance.

Seamless Experience

When a shopper clicks on your Subaru dealership’s ad created with Fullpath, they are automatically directed to a customized landing page that features the deal they clicked on, creating a seamless customer experience.

Transparent Reporting

Fullpath’s dashboard offers clear insight into product performance so you can see how Digital Advertising is performing behind the scenes, adjust budgets, and set your goals. 

FAQs

Does Fullpath work with Subaru's Co-op Program?

Yes. Fullpath’s AI-powered Digital Advertising solution is Subaru co-op funds eligible (SAF).

Can Fullpath create Subaru digital marketing ads?

Yes. Fullpath uses powerful AI combined with your dealership data to instantly automate hundreds of smart Subaru ads for search, social, display, and PMAX campaigns.

Will Fullpath keep my Subaru customer data safe?

Fullpath is ISO 27001 certified. This is the top international standard of information security. You can be assured that working with Fullpath means you are working with a vendor who understands, appreciates, and has gone above and beyond industry standard to make sure the data we collect, store, and use on behalf of your Subaru dealership is secure and via our continued ISO Certification, in compliance with the top international standard of information security. It’s important for you to know that we do not and never will sell or use your customers’ data in any way not explicitly related to marketing or advertising for your dealership.

What Subaru data does Fullpath use?

Fullpath connects your Subaru dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Once your data sources are connected, Fullpath turns the consolidated data into marketing action that translates into a seamless customer shopping experience.

How does Fullpath create targeted ads for Subaru?

Fullpath unifies and cleans your Subaru dealership’s first-party data and leverages it to automate hyper-specific segmented audiences. Then, using AI, Fullpath executes smart, targeted campaigns for each audience to engage every shopper with what matters most to them. As an added bonus, because Fullpath integrates with your Subaru dealership’s inventory, specials and offers, Fullpath automatically utilizes that data in your campaigns, ensuring your ads are always directly and accurately reflecting your dealership’s offerings.

Our Vision

At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.

That vision is our North star.

It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.

Fill out this form to schedule a personalized demo today!

Get in touch!
We'll be in touch ASAP.

Feel free to tell us more about you so we can personalize your demo.

Sign up for our newsletter!

We value privacy and would never spam you. We will only send you important updates about Fullpath.

Fill out this form to schedule a personalized demo today!
Get in Touch
We'll be in touch ASAP.

Feel free to tell us more about you so we can personalize your demo.