Honda x Fullpath

Fullpath’s AI-powered Website Engagement & ChatGPT integration are approved Honda Digital Solutions!

Honda Approved Solutions

Fullpath’s Honda approved AI-activation solutions enable dealers to leverage their first-party data to create exceptional, personalized shopping experiences.

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OEM Compliant

Fullpath’s AI-powered solutions strictly adhere to all guidelines set forth by Honda, ensuring your dealership always remains compliant – automatically.

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Optimized Customer Experience

Fullpath Website Engagement and ChatGPT activated your dealership's first-party data to offer your Honda shoppers the highly-personalized, exceptional customer experience they expect from their online providers.

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Honda dealers using Fullpath see:

44X

Return on Investment (ROI)

37%

Avg. ChatGPT Conversion Rate

58%

Visitor Engagement Rate

Effortless website optimization that drives more leads.

Data-Driven Engagements

Fullpath Website Engagement integrates with your Honda dealership’s first-party shopper data, inventory data, dealership & OEM specials, and more to display hyper-relevant offers to your shoppers as they browse your site, ensuring every interaction is built to convert.

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Improved Website Navigation

Website Engagement is an all-in-one tool designed to not only reduce vendor costs for your Honda dealership, but to make your website more user friendly, ensuring shoppers can easily find what they are looking for and increasing the likelihood of conversion.

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Automatic Deployment

Fullpath uses AI and predictive analytics to automatically engage with your website visitors without manual effort, deploying at precisely the right moment with targeted messaging for each individual shopper.

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Convert more of your hard-won website traffic with Fullpath’s ChatGPT chatbot.

Next-Gen Chat

Fullpath’s ChatGPT-integrated chatbot makes it simple for your Honda dealership to provide exceptional customer service by automatically responding to all incoming questions with intelligent, dealership-specific, detailed answers at any time of day.

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Optimized for Conversion

Fullpath’s ChatGPT-integration naturally prompts shoppers to convert at exactly the right moment in their conversation, creating a human-like interaction that results in a lead. The chat instantly feeds all the data directly into your CRM for easy followup.

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Data-Rich Leads

Fullpath’s ChatGPT-integrated chatbot creates data-rich leads for your Honda dealership, offering information pulled from the shopper conversation to enable targeted, personalized follow-up conversations with your BDC and sales teams.

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Real dealers, real success.

See how Frank Leta Honda optimized their website shopping experience with Fullpath:

66% Engagement Rate

In five and a half months of partnering with Fullpath Website Engagement, Frank Leta Honda successfully engaged 66% of their website visitors with highly targeted and timely prompts designed to drive conversions.

40% Higher Close Rate

Since Fullpath Website Engagement went live at Frank Leta Honda, the dealership saw a 12.82% close rate from attributed leads, a 40% higher close rate than their other internet lead sources.

55% Chat Conversion

After activating Fullpath’s ChatGPT-integrated chatbot, Frank Leta Honda saw a 50% chat conversion rate, indicating that those shoppers are one step closer to making a purchase.

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Stars

Joe Brown, CMO at Frank Leta Auto Group

“Fullpath has helped us turn our website into a true AI digital storefront that supports the shopper journey and drives real results.”

Key Benefits of Fullpath’s Honda Program

Honda Approved Solutions

Fullpath Website Engagement and Fullpath’s ChatGPT integration are Honda approved, so your dealership can offer an exceptional shopping experience at every touchpoint.

Vendor Consolidation

Fullpath’s Website Engagement is an all-in-one solution that can help you reduce the number of vendors in play at your Honda dealership, while optimizing the website performance metrics that really matter for your business.

Personalized Support

Fullpath offers knowledgeable, hands-on, personalized support for every client, ensuring your Honda dealership will achieve your business goals with our solutions.

Transparent Reporting

Fullpath’s dashboard offers clear insight into product performance so you can see exactly how our solutions are working for you.

Single Dashboard

Fullpath’s AI solutions function out of a single, easy-to-navigate dashboard, making it simple to find the data you need.

FAQs

Does Fullpath have Honda Digital Solutions?

Yes. Fullpath’s Website Engagement and ChatGPT integration are approved Honda Digital Solutions.

Will Fullpath keep my Honda customer data safe?

Fullpath is ISO 27001 certified. This is the top international standard of information security. You can be assured that working with Fullpath means you are working with a vendor who understands, appreciates, and has gone above and beyond industry standard to make sure the data we collect, store, and use on behalf of your Honda dealership is secure and via our continued ISO Certification, in compliance with the top international standard of information security. It’s important for you to know that we do not and never will sell or use your customers’ data in any way not explicitly related to marketing or advertising for your dealership.

 

How does Fullpath personalize the Honda customer experience?

Fullpath leverages your Honda dealership’s unified data to personalize every marketing touchpoint on the customer journey based on the individual shopper’s most recent needs and interests, adjusting the content in real time to provide the most value possible with every engagement.

Our Vision

At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.

That vision is our North star.

It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.

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