Fullpath is an approved turnkey provider for GM In-Market Retail Funds (IMR), enabling dealers to create exceptional, AI-powered, data-driven customer experiences.
Every engagement created by Fullpath follows the guidelines set forth by GM, ensuring your dealership always remains in compliance – automatically.
Fullpath leverages powerful AI to generate hyper-targeted and fully optimized campaigns to engage every potential customer on a personalized level, ensuring you get the most out of your GM dealership’s marketing budget.
Fullpath Digital Advertising activates your GM dealership’s first and third-party data including customer data, OEM and dealership offers, inventory feeds, analytics and more, to generate and execute laser-focused, hyper-targeted ad campaigns.
Fullpath leverages AI and machine learning to monitor your GM dealership’s ads around the clock, automatically adjusting your budget cross-platform to support performing ads so your ad portfolio is always at peak performance.
Fullpath automates A/B tests on copy and creatives for every ad campaign to ensure your GM dealership’s marketing strategy always hits the mark with your shoppers.
Automatically generate and launch AI-powered search, social, display and P-MAX ads to optimize portfolio performance.
Unify every data source in play at the dealership to create a clean, singular source of truth for all business decisions.
Leverage AI-powered, data-driven, personalized email & SMS marketing campaigns to intelligently engage your entire database at scale.
Strategically drive hyper-relevant, shopper-quality traffic to your challenging VDPs with AI-powered VIN-specific marketing.
Email Open Rate
ChatGPT Conversation/Lead Rate
See how Gaffney Buick GMC elevated their digital advertising to out-market the competition with Fullpath.
In their first 6 months with Fullpath, Gaffney Buick GMC launched 11.5 thousand ads across multiple platforms that brought in 1.36 million impressions and 34.5 thousand page views.
In leveraging their first-party data, Gaffney Buick GMC was able to create precise audiences and segments to reach the right audience with the right messaging resulting in an 81% increase in ad clicks.
With Fullpath’s AI-powered campaign optimizations, Gaffney Buick GMC successfully reduced its Cost Per Lead (CPL) by 67% in six months, making its campaigns more efficient and effective.
Fullpath’s CDP and data activation solutions are approved turnkey for GM IMR funds so your GM dealership can optimize your digital marketing efforts and offer exceptional shopping experiences at every touchpoint.
Fullpath’s GM-approved solutions are designed to automatically engage your dealership’s marketing funnel from top to bottom with hyper-targeted, valuable content to drive more sales.
Fullpath offers knowledgeable, hands-on, personalized support for every client, ensuring your GM dealership will achieve your business goals with our solutions.
Fullpath’s dashboard offers clear insight into product performance so you can see exactly how our solutions are working for your GM dealership.
Fullpath’s AI solutions function out of a single, easy-to-navigate dashboard, making it simple to find the data you need.
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
Yes. Fullpath is an Approved Turnkey Provider for GM In-Market Retail Funds (IMR).
Yes. Fullpath uses powerful AI combined with your GM dealership’s data to instantly automate hundreds of smart ads for search, social, display, and PMAX campaigns.
Fullpath is ISO 27001 certified. This is the top international standard of information security. You can be assured that working with Fullpath means you are working with a vendor who understands, appreciates, and has gone above and beyond industry standard to make sure the data we collect, store, and use on behalf of your GM dealership is secure and via our continued ISO Certification, in compliance with the top international standard of information security. It’s important for you to know that we do not and never will sell or use your customers’ data in any way not explicitly related to marketing or advertising for your dealership.
Fullpath connects your GM dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google search and display ads, and your Facebook ads. Once your data sources are connected, Fullpath turns the consolidated data into marketing action that translates into a seamless customer shopping experience.
technology they need to activate every single data point and effectively engage each individual shopper with content that matters at every stage of the sales funnel so they can effectively sell more cars.
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