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Aharon is the CEO and co-founder of Fullpath, a comprehensive data and marketing platform designed specifically for the automotive industry. Since founding the company in 2017 (originally as AutoLeadStar), Aharon has positioned Fullpath as the industry leader in helping dealerships unify their customer data, empowering them to modernize their operations through intelligent data infrastructure, AI-powered marketing solutions, and advanced sales enablement tools.

Aharon brings a diverse entrepreneurial background to automotive technology. In 2007, he co-founded PresenTense, a global incubator for socially minded startups, establishing branches throughout the world, including in the US, Canada, Europe, and Israel. Aharon was also CEO and co-founder of 40Nuggets, a platform he launched in 2012 to help small and medium businesses better engage their website visitors.

A recognized thought leader in automotive innovation, Aharon frequently speaks at industry conferences and contributes to leading publications. He co-authored “The Last Dealership,” an industry analysis exploring how AI and automation are reshaping automotive sales. Aharon holds a BA in Political Science from Columbia University. He lives in Jerusalem with his wife Alieza and their two young children.

Yishai is the CTO and co-founder of Fullpath, bringing over 15 years of expertise in search technologies, natural language processing, and scalable software architecture. He has been instrumental in building Fullpath’s technology foundation since joining as CTO in 2015, two years before the company’s official founding.

Yishai’s technical expertise spans search technologies (Solr, Lucene), natural language processing, data warehousing, and bot development. He is proficient in Java, Linux, Apache Tomcat, SQL, and various scripting languages, with deep experience in agile, lean, and extreme programming methodologies. At Fullpath, he leads our technology infrastructure, implements security protocols, and develops the algorithmic foundations that power our core platform.

Prior to Fullpath, Yishai served as CTO at 40Nuggets from 2012 to 2015, and earlier worked as a Software Engineer at Answers.com, where he built high-scale infrastructure systems. He holds a BSc in Computer Engineering from the Hebrew University of Jerusalem. When he’s not solving complex technical challenges, Yishai enjoys experimenting with kitchen gadgets and exploring culinary techniques.

Eliav is co-founder and Chief Product Officer at Fullpath, where he has led the product vision since 2015. A mathematics graduate of the Hebrew University, he brings more than 20 years of software development experience spanning consumer mobile apps to enterprise AI solutions, with deep expertise in user experience, performance algorithms, analytics, and applied AI.

Before Fullpath, Eliav developed iOS apps that reached #1 on the App Store and co-founded 40Nuggets, serving as Chief Product Officer. At Fullpath, he architected the analytics data layer and customer-journey applications and drove the integration of generative AI across the platform.

A recognized thought leader in AI for automotive retail, Eliav advocates treating AI agents as strategic team members rather than mere tools, and he regularly consults with clients on data integration and conversion-optimization strategies.

As COO of Fullpath, Idan Mishal is passionate about translating strategy into execution and building high-performing organizations that scale with purpose. He oversees Fullpath’s global operations, empowering teams across product, technology, and go-to-market functions to deliver exceptional value to customers and partners worldwide.

With over 15 years of leadership experience in fast-paced, innovation-driven technology companies, Idan has helped scale Fullpath from fewer than 20 employees to over 250 across multiple global locations in Israel and the U.S., and from serving around 100 customers to nearly 2,000 dealerships. Under his operational leadership, the company has launched multiple AI-powered products, executed strategic acquisitions, and built the organizational and operational infrastructure to sustain rapid, global growth.

Earlier in his career, Idan built and led global pre-sales and post-sales operations across both retail and enterprise segments. He oversaw sales efforts, solution design, and customer success teams delivering strategic value to Fortune 500 clients. He also served as a Captain in an elite technology unit of the Israel Defense Forces. Idan holds a B.Sc. in Industrial Engineering from Tel Aviv University.

Ilana is an experienced marketer and growth strategist with expertise in digital marketing and artificial intelligence. She has been with Fullpath for nearly 10 years, progressing from Head of Business Development in 2016 to VP of Marketing in 2022, playing a key role in the company’s evolution from AutoLeadStar to its current position as the automotive industry’s leading customer data platform.

With a background in sales and enterprise partnerships, Ilana excels at fostering relationships that drive business growth. She sits on the Expert Panel at Dealer Marketing Magazine and has spoken at conferences, including Digital Dealer and CBT News. Ilana hosts the Dealer Confidential Podcast, where she interviews top dealers and marketers from across industries.

Prior to her marketing leadership roles, Ilana built her foundation in customer outreach at 40Nuggets and served as an instructor in the Israeli Defense Forces. She graduated Cum Laude from Barnard College with a Bachelor’s degree in Psychology, where she was active in student government and residential life. Ilana lives in Tel Aviv with her husband and three sons.

Serving as CFO at Fullpath since 2016, Andrew is an accomplished finance executive with over 20 years of experience in the tech sector. He has managed numerous equity and debt financing transactions, has been involved in M&A deals as both a seller and acquirer, and as CFO of NASDAQ-traded Anchiano Therapeutics, led the company’s successful reverse merger and private offering. Before Fullpath, Andrew spent 5 years as CFO at Seeking Alpha and was a founding team member at  the VC firm Hetz Ventures, where he built and managed financial operations from pre-launch and across 4 funds.

His CFO portfolio includes multiple successful exits: ScaleMP, RoadMetric (ASX: RDF), Anchiano (CMMB), and Freightos (CRGO). Andrew also founded Helix, a high-frequency algorithmic trading hedge fund. He holds an MBA from Hebrew University of Jerusalem, where he received the Davidson Prize for academic excellence. Andrew served in the Israeli Air Force and is an avid swimmer.

Mike brings 14 years of automotive SaaS expertise to his role as CRO at Fullpath, where he has progressed from VP of Sales in 2021 to Chief Revenue Officer in 2023. His automotive industry experience spans leadership roles at Dealer.com, Dealertrack, and Cox Automotive, giving him a deep understanding of the dealership ecosystem and technology needs.

At Dealer Inspire, Mike built the sales organization from 3 to 28 people over five years while expanding the client base from 800 to over 5,000 customers and generating over $100M in sales. The company was acquired by CARS for $205M in 2018. Before his business career, Mike was an NCAA scholarship baseball player at the University of North Carolina at Pembroke and played two years of minor league baseball. Mike and his wife are avid snowboarders and live in Boulder, Colorado, with their four children.

Erez joined Fullpath as VP of R&D in 2024, bringing over 25 years of experience leading engineering at major technology companies. At LocalizeOS, he scaled an AI-powered real estate conversation engine from beta to production, enabling over 100 agents and supporting all of their end-user interactions. At Cellebrite, he managed 150 engineers across multiple global sites, developing mobile forensic products. At RSA Security, he spent 9 years advancing to Site Lead, ultimately managing the entire Israeli operation of 150 people.

His earlier leadership roles include Director of R&D and Chief Architect at Verint, Director of SaaS Operations at Cyota, specializing in enterprise fraud detection, and senior engineering positions at Mercado Software and Milestone Systems. Erez holds an Executive MBA from Northwestern University’s Kellogg School of Management and Tel Aviv University’s Recanati School, specializing in High Technology Management, and a B.Sc. in Computer Engineering from Technion. He actively mentors engineering leaders through GrowthSpace.

Shahar brings over 15 years of cybersecurity leadership experience to his role as CISO at Fullpath. He served as the first CISO at Fiverr, establishing security strategy from scratch during the company’s growth from 450 to 1,100 employees and transition from private to public company through 5 M&As. At DarioHealth, he built comprehensive security programs, including SOC2 certification, SOX compliance, and FDA regulatory submissions, while establishing internal DevOps and IT teams. His earlier experience includes CISO roles at Compete, Information Security Manager at Outbrain, leading ISO 27001 and GDPR compliance, and Senior Cyber Security Auditor at Bank Hapoalim, managing audits across cybersecurity, IT governance, and regulatory compliance. He also served as VP and Senior Analyst at STKI, a leading Israeli market research firm, where he advised CISOs and startups on security strategies and technologies.

Shahar is a founding member of Kmehin, the first Israeli CISO-led venture capital firm investing in and mentoring cybersecurity startups. He also serves on the board of the Israeli chapter of the Cloud Security Alliance (CSA), actively contributing to the advancement of security in cloud computing.

Shahar holds an M.A. in Legal Studies from Bar-Ilan University, a B.A. in Economics and Business Administration from Hebrew University, and a diploma in System Analysis and Engineering of Information Systems Technology from Technion. He maintains CISSP and CISA certifications.

Christina Rosenbach is the Chief Customer Officer at Fullpath, where she leads the post-sale customer experience across Program Management, Customer Success, Onboarding, Support, Digital Advertising, Data Strategy, and Enablement. With over 15 years of experience in the automotive industry, she has built customer-focused organizations that deliver measurable impact and long-term value.

Before joining Fullpath, Christina was Head of Customer Support at Cars Commerce, guiding teams through the operational integration of multiple acquisitions, and VP of Client Experience at Ansira. She also spent over seven years at CDK Global in leadership roles supporting some of the largest dealership groups in the country.

She holds a degree in Broadcast Journalism and Marketing from Central Michigan University, combining her passion for communication with her focus on strategy and execution.

Outside of work, Christina enjoys biking, hiking, and spending time with her family.

Shoshana is VP of Operations at Fullpath, where she has advanced through multiple roles since 2016, progressing from Sales Operations Manager to Director of Operations to her current position. She works closely with departments across the organization and manages teams focused on enablement through data, business applications, knowledge management, and global office administration. Her approach emphasizes process optimization, efficiency, and cross-functional collaboration.

Before joining Fullpath, Shoshana built a diverse professional foundation, including teaching kindergarten through Teach for America, managing commercial real estate portfolios at Chestnut Holdings, and founding Bridesmaidshare.com, a social network for sharing wedding gowns that facilitated over 300 dress requests while supporting charitable causes. She holds a Bachelor’s degree in Psychology from Barnard College, where she was an Athena Leadership Scholar, and an MBA in Entrepreneurship from Tel Aviv University. Shoshana enjoys reading fiction, discovering new parks, and sweet cocktails. She lives in Jerusalem with her husband and three children.