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Activate your custom audiences with Fullpath’s Managed Services.
Leverage concierge-style support to drive your marketing strategy forward with expert guidance and hands-on support in building custom audiences and launching custom campaigns.
Deeply segmented custom audiences
for precision targeting.
Strategic Recommendations
Review your dealership’s business goals in a strategic consultation session to receive tailored audience recommendations and an activation plan to optimize your marketing strategy.
Custom Audience Creation
Drive campaign success with expertly-crafted audiences and lists, ensuring your campaigns reach the most relevant and engaged shoppers.
Active Shopper Call Lists
Support your sales and BDC teams with call lists of shoppers activated by your campaigns, enabling personalized follow-up calls to drive conversions and enhance customer loyalty.
Expertly crafted custom campaigns
for maximum impact.
Expertly Crafted Content
Fullpath provides custom content for every campaign, designed specifically to engage your selected audience. Every custom campaign includes expertly crafted graphics, compelling copy, and technical set up to ensure your campaign launches successfully.
Activation Support
Fullpath eliminates the legwork of custom campaign creation by managing setup for all the technical elements required for a successful campaign launch including layout and QA.
Campaign Optimization
Fullpath continuously reviews and adjusts campaigns for optimal performance and offers revision support to ensure your campaigns bring in the best results possible.
Real dealer, real results.
Lewisville Volkswagen moved their surplus pre-owned SUV inventory with Fullpath’s Managed Services.
875 Targeted Shoppers
The Fullpath team built a highly segmented audience of 875 shoppers who had not recently made a purchase or submitted a lead and had visited pre-owned SUV inventory on the website in the last 60 days.
70% Open Rate
The custom email and campaign designed by the Fullpath team achieved a 70% open rate and a 6.84% click-through-rate (CTR) with 687 clicks from opened emails.
77 Leads, 11 Sales
The custom campaign successfully activated 373 of the 875 identified shoppers, 77 of whom became attributed leads for the dealership, ultimately resulting in 11 pre-owned sales driven directly by the campaign.
Our Vision
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
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