Fullpath uses data provided by other technological vendors across the Customer Data Platform and AI activation solutions to improve customer experiences at every touch point. From providing more robust shopper profiles that help dealership teams improve their approach to leveraging additional data to create hyper-personalized, targeted ad and email campaigns, integrating with all data sources in play at the dealership allows Fullpath to work with a more robust and accurate data source in executing all activities.

Unifying dealership data sources is critical to creating a reliable data set for your dealership to work from. When your data is disconnected, it is impossible to draw a complete picture of the goings on at your dealership. When your first-party data is connected into one cohesive platform, you can leverage machine learning, artificial intelligence, and predictive analytics to make data-driven decisions to improve marketing and sales efforts and optimize dealership operations.

There are several clear benefits for dealerships using a CDP:

1. Dealership marketing teams can reclaim their time and put their energy toward the more creative and strategic elements of the job.
2. Sales teams can stop logging into multiple dashboards and view one, unified shopper entity with all contact details and vehicles of interest.
3. By leveraging your CDP and Fullpath’s integrated marketing solutions, customers experience consistent messaging, are served relevant ads, timely emails, and are engaged with targeted onsite offers which all reflect the most up to date information from your dealership.