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Dynamically update dealership offers cross-platform in real time.
Automatically ensure your shoppers are seeing the best deals available on your current inventory.
Put your best dealership offers forward.
Fully Automated Offers
Dynamic Payments automatically generates offers on your inventory, pulling from pricing, rebates, incentives, financing rates, OEM incentives and more to ensure your dealership’s shoppers are always getting the best offers and financing options available.
CDP Integrated
Dynamic Payments integrates with Fullpath’s Customer Data Platform via API ensuring the data pulled to calculate your website offers and ad offers is always relevant and current based on your inventory in real time.
Top Benefits for Dealers Using Dynamic Payments
Real-Time Accuracy
Offers reflect live inventory, incentives, rebates and current financing which means no stale pricing or missed opportunities.
High Engagement & Conversions
Hyper‑relevant and accurate offers increase website click‑throughs, lead form fills, and showroom visits.
Consistent Omnichannel Messaging
Your dealership’s website, emails, and ads all present the same up‑to‑date offers, reducing shopper confusion.
Increased Operational Efficiency
By automating your offer creation and distribution, you can free up your sales and marketing teams from manual updates and let them get back to doing what they do best – selling cars
Improved Customer Experience
Real time offers reduced customer frustration and lost deals caused by expired or irrelevant offers on vehicles that are no longer in stock.
Engage dealership shoppers with dynamic offers across the Fullpath ecosystem.
Website Engagement
Fullpath Website Engagement leverages Dynamic Payments to automatically engage your dealership website visitors with hyper-relevant offers based on your current inventory.
Audience Activation
Fullpath Audience Activation generates and executes highly-engaging email campaigns to your shopper audiences with offers and incentives generated by Dynamic Payments.
Digital Advertising
Fullpath Digital Advertising uses Dynamic Payment offers and specials to generate hyper-targeted ad campaigns designed to drive more shoppers to your dealership for their next purchase.
How it Works
Step 1
Data Integration
Fullpath integrates and unifies all of your dealership’s data sources – including your inventory and specials, into the CDP.
Step 2
Offer Generation
Dynamic Payments leverages your unified data, inventory data, financing rates, OEM incentives and more to calculate offers on your inventory.
Step 3
Cross-Platform Updates
Fullpath leverages Dynamic Payments offers and specials in website engagements, personalized emails and smart ad campaigns.
Explore Fullpath's data activation channels.
Audience Activation
Stop your hard earned leads from going cold with AI-powered, personalized lead nurture campaigns.
Digital Advertising
Execute highly-personalized targeted digital ad campaigns designed to drive sales.
VINs-Acceleration
Strategically drive shopper-grade traffic to challenging VDPs.
Equity
Make your emails and ads even more effective with equity-based offers for your positive-equity shoppers.
Website Engagement
Personalized website experiences powered by your CDP’s real-time data and unified shopper profiles.
Our Vision
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
FAQs
What is Dynamic Payments?
Dynamic Payments automates creation, management, and publishing of lease and finance offers tied directly to your dealership’s VIN-level inventory. It combines dealer inventory, OEM incentives, and lender programs to produce real, actionable offers for customers and keeps those offers synchronized across ads, website VDPs, marketing, and sales tools.
How does Dynamic Payments work within the Fullpath ecosystem?
Dynamic Payments is fully integrated within the Fullpath ecosystem, deploying real-time offers across Fullpath Digital Advertising, Audience Activation, and Website Engagement — ensuring all ad copy, landing pages, and on-site offers are consistent and up to date with current offers and specials being offers on in-stock dealership inventory.
When and how is my dealership's inventory updated within Dynamic Payments?
Inventory is updated according to your inventory provider’s refresh cadence — up to eight times per day! This ensures your specials and offers are always up to date and displaying as accurately as possible
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