Maximize your investment in Fullpath’s CDP with Dealership Enablement.
Enable your dealership teams with practical, role-based, in‑dashboard training sessions from Fullpath experts to enhance adoption, improve efficiency, and maximize the value of your solutions.
Create Fullpath power users for your dealership.
Build Confidence
Give your dealership teams the skills they need to use Fullpath every day to improve efficiency, shorten your time‑to‑value, and turn data into action that drives leads and revenues.
Grow Skills
Get short, targeted sessions for Sales, BDC, Service, and Marketing that teach the specific workflows that each role needs to be effective so everyone spends time on the tools that matter most.
Enable Action
Our interactive workshops walk practical tools teams will use daily including viewing shopper profiles, building audiences, and activating campaigns so training translates immediately into action.you
Quick wins from the very first session.
- Login and confirm credentials
- Identify shopper engagement signals
- Subscribe to relevant role-related CDP reports
- Sort and filter shoppers to build and activate a CDP audience
Enablement sessions designed to support your success.
Flexible Scheduling
Book virtual or onsite sessions that fit your team’s calendar — short bursts, full workshops, or recurring office hours. Use our open scheduling to reserve a time that works for you.
Resource Access
Access expertly crafted playbooks, templates, sample audiences, and short “how‑to” videos so teams can replicate and build on training session wins.
Continuous Support
Onboarding a new Fullpath product, changing strategy, or need a refresher session? The Customer Enablement Team is available for follow‑ups and continued coaching.
Benefits of Fullpath’s Customer Enablement Trainings
Faster Time‑to‑Value
Teams leveraging Fullpath’s Customer Enablement training sessions ramp faster and start using the CDP effectively in days, not weeks.
Self-Sufficient Teams
With a little support, your dealership team becomes the go-to experts for CDP-driven growth.
Standardized Best Practices
By ensuring everyone at the dealership understands the best practices of using the technology in place, you create a team of CDP power users, reducing internal friction.
Stronger Cross‑Team Alignment
Shared CDP and activation playbooks create a single source of truth for customer engagements, follow-up, and data maintenance.
Video Playlists to Get You Started
Certified CDP Playbook
Understand how to implement a CDP successfully at your dealership in this step-by-step playbook.
Audiences with Andrew
Walkthrough how to build useful, real-world audiences inside the Fullpath CDP.
Navigating the Fullpath Dashboard
Quick, ‘how to’ videos that walk through specific features inside the Fullpath dashboard.
CDP
Unify every data source in play at the dealership to create a clean, singular source of truth for all business decisions.
Digital Advertising
Automatically generate and launch AI-powered search, social, display, P-MAX, & Demnad Gen ads to optimize portfolio performance.
Audience Activation
Use AI-powered, data-driven, personalized email marketing & SMS campaigns to intelligently engage your entire database at scale.
Website Engagement
Leverage powerful AI and an optional ChatGPT integration to offer a highly-personalized shopping experience for every dealership website visitor.
VINs-Acceleration
Strategically drive hyper-relevant, shopper-quality traffic to your challenging VDPs with AI-powered VIN-specific marketing.
Equity
Activate your equity data to engage shoppers with personalized campaigns based on their equity status to drive repeat business.
Data Enrichment
Turn stale shopper records into prioritized, contactable shoppers to effectively drive more sales with continuous, real-time data enrichment.
Dynamic Payments
Update dealership offers cross-platform in real time to automatically ensure you shoppers are seeing the best deals available on your current inventory.
Our Vision
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
Book a Session Now
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