Audience Activation
Stop letting your leads go cold. Fullpath uses AI and your dealership’s data to power hyper-personalized email and SMS journeys that turn your shopper records into showroom traffic.
Emails Sent Annually
SMS Messages Sent Annually
Avg. Annual Vehicles Sold
Avg. Time to Value
Most manual marketing outreach fails because it’s static, generic, and blind to shopper needs.
Fullpath shifts your dealership into ‘Always-On’ mode by integrating a native CDP directly into Audience Activation. This gives us the full picture of every shopper in real time.
The result? AI that doesn’t just ’email’ – it executes data-driven sales plays that speak directly to the person it is made for.
High-Performance Email Journeys
Precision nurturing for your entire CRM. Move past the generic blasts to deliver targeted VIN-specific offers, price-drop alerts, service reminders, and more that drive a 53% average open rate.
The right message at the perfect moment. Fullpath tracks shopper behavior in real-time and automatically sends the most relevant content to move them closer to a sale.
Fullpath’s machine learning runs constant A/B tests on subject lines, content, and send times, and adjusts automatically to keep your engagement climbing.
Fullpath’s AI pulls live specs and pricing directly from your inventory data so shoppers see the exact cars they want, making them much more likely to click and convert.
Two-Way SMS Activation
Instant engagement with your shoppers. Our AI SMS agent runs your text campaigns, replying to questions, qualifying leads, and booking appointments while your team stays focused on the floor.
Our SMS agent doesn't just send texts, it answers questions about inventory and pricing in real-time, keeping shoppers engaged until they’re ready to talk to your team.
Leads are teed up by your SMS agent and submissions are pushed directly to the CRM for easy follow-up by your team.
Fullpath gives you full customization abilities to adjust the way your SMS agent engages with your shoppers so it follows your dealership’s playbook.
Our integrated CDP tracks shopper behavior so your outreach journeys react instantly. If a lead returns to your site, they’ll get a 1:1 follow-up before they can even look at your competitor.
Shoppers move between audiences dynamically and automatically as their intent shifts. No manual list uploads. No human error. Just perfectly timed engagements.
Every message is backed by the shopper's full history. Campaigns with price drops, new inventory, and equity alerts are triggered automatically based on the shopper's unique profile.
Our integrated CDP merges CRM, DMS, and website data into unified shopper profiles.
Fullpath’s AI automates targeted audiences based on shopper demographics and preferences.
Shoppers move between segments automatically based on their live behavior.
Automatically remove shoppers from specific campaigns after they buy or service a vehicle.
Fullpath identifies high-intent actions and prepares the next sales play instantly.
Fullpath comes with built-in data security and FTC-compliant protocols.
All AI-driven leads flow directly into your existing CRM for easy follow-up.
Use your dealership’s unified data to get the most out of every opportunity.
Turn dormant CRM leads into active shoppers with AI-personalized, hyper-relevant offers and alerts.
Reach out to customers nearing their end-term with hyper-relevant options based on your live inventory.
Identify service customers with high trade-in potential and bridge the gap between your service lane and your showroom with email and SMS offers.
Fullpath offers total visibility into the AI-triggers behind our campaigns and gives you the freedom to override, edit, or build from scratch at any time.
Make every message yours. Use our HTML editor to swap creatives and edit copy, ensuring 100% alignment with your dealership’s unique voice and brand.
Launch one-off or continuous custom campaigns for holidays, dealership events, or specific offers that run seamlessly alongside our AI, ensuring your special promotions never miss a beat.
No "Black Box" algorithms. With Fullpath you get full visibility into which CDP triggers are firing, who is being targeted, and why, giving you the data to optimize with confidence.
Fullpath unifies data from your CRM, DMS, and website to get insight into your shoppers and inventory.
Fullpath’s AI analyzes shopper behavior to build high-intent audiences based on their personal preferences.
Our AI engine launches personalized email and SMS journeys, perfectly timed based on live inventory and shopper interest.
Qualified leads and AI-chat transcripts flow directly into your CRM so your team jumps in when the lead is hot.
Bland, generic, ineffective dealership email and text message marketing campaigns are a thing of the past. Fullpath is a platform based email and text message marketing solution which connects your ads, website, and CRM data to create the most relevant and personalized customer engagements in automotive. Fullpath leverages data from across the entire shopper funnel and your entire data layer in order to optimize your dealership’s email and text message marketing with powerful automations at-scale to activate more opportunities.
Fullpath continues to perform and provide huge value for dealerships weeks, months, even years after activating for a few reasons: 1) New opportunities are always being added to your CRM, and since Fullpath syncs with your CRM and pulls in new data daily, you will always have new leads you can feed into your audiences. 2) The older opportunities, dead leads, and those who never purchased from your dealership will enter audiences dynamically based on their behavior, their actions, and their intent.
Fullpath is ISO 27001 certified. This is the top international standard of information security. You can be assured that working with our Customer Data and Experience Platform means you are working with a vendor who understands, appreciates, and has gone above and beyond industry standard to make sure the data we collect, store, and use on behalf of your dealership is secure and via our continued ISO Certification, in compliance with the top international standard of information security. It’s important for you to know that we do not and never will sell or use your customers’ data in any way not explicitly related to marketing or advertising for your dealership.
Yes, Fullpath Audience Activation engages your leads across the entire shopper journey – from their first ad click, through their first sale and beyond – in order to nurture your customer relationships and create loyalty for your dealership. Satisfied, engaged customers lead to referral and repeat business which makes relationship nurturing one of the most important parts of a dealership’s lead nurture strategy.
Fullpath’s email and text message marketing offers multiple campaign types that are used to automatically engage your shoppers. Here are just a few examples of the campaigns that you can run:
Yes. With Fullpath’s Custom Campaigns, you can engage any audience you want at any time with custom email and text message marketing content that works seamlessly alongside the Fullpath AI engine.
Yes. Fullpath’s email & SMS campaigns are highly targeted, timely, and personalized for each individual shopper based on their latest needs and preferences, increasing the likelihood of re-engaging cold leads and bringing them back into your dealership for their next purchase.
Fullpath’s AI-powered SMS Assistant engages directly with shoppers when they respond to your dealership’s text message marketing campaigns. Fullpath’s Assistant is friendly, engaging, and helpful and can provide relevant replies to shopper questions and concerns. The Assistant is designed to identify any positive shopper intent, automatically sending a lead to your CRM for easy follow-up within your current workflow.
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