Fullpath for Enterprise

Get Fullpath’s AI-powered Customer Data Platform, specifically designed and tailored to support large-scale enterprise dealership operations.

Gain full visibility into your Enterprise dealership organization.

Unified Dashboard

Fullpath Enterprise helps eliminate the need to manage multiple dashboards. Fullpath works to bring every data source in your enterprise together into a single, easy-to-navigate dashboard, making it simple to find the information you need, when you need it.

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Silo Elimination

Leveraging seamless API integrations, Fullpath unifies every data source in play at every rooftop in your enterprise dealership organization, ensuring you get the fullest picture of your data possible to better inform strategic business decisions.

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Panoramic Overview

By unifying your enterprise dealership data into one platform, Fullpath can easily track key performance indicators, trends, and marketing performance across every rooftop in your organization, enabling effective comparative analysis and identification of areas for improvement.

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Unlock AI-driven Enterprise-level performance insights.

Comparative Analytics and Benchmarking

Fullpath’s Group CDP, designed specifically for large-scale organizations, offers dynamic comparison graphs to help easily identify top performing rooftops based on various metrics to assist in successful practice adoption and strategic resource allocation.

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Unified Shopper Views

Leveraging powerful identity resolution technology, Fullpath’s Group CDP identifies shoppers across multiple rooftops within the same enterprise, merging profiles to create unified shopper journeys that can be used to identify areas for improvement, identify defection trends, and better understand customer loyalty in your enterprise.

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Group-Level Reporting

Fullpath’s dedicated cross-rooftop Group CDP reports offer deep insights into different facets of the organization including service, sales, third-party listing performance, attribution reports and more, that enable identification of overarching customer patterns and behaviors that can inform group level strategies.

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Why Enterprise Dealers
Choose Fullpath

5 stars

Jake Ehrlichmann, Senior Director of Customer Loyalty at Walser Automotive Group

“I want to have the analytics and the reporting so I can compare the performance. The group CDP allows me to look at that across all my 25-30 stores… So to roll all that up into one spot, from an Enterprise perspective is really, really valuable.”

5 stars

Sean Western, Director of Marketing at Quirk Auto Dealers

“Fullpath helps us consolidate, clean, and activate our data so our dealership can execute smart, data-driven marketing campaigns at scale. I’d recommend Fullpath’s enhanced CDP to any dealer who is looking to take full control of their data in order to bring their business into the future.”

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Support resources designed to propel your Enterprise dealerships forward.

Fullpath Select

Fullpath offers exclusive Enterprise-level support with unlimited, lightning-fast support, with access to a direct hot-line manned by our dedicated support team who work to ensure your operations are always running smoothly and efficiently.

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1:1 Trainings

To ensure your team gets the most out of your Fullpath Enterprise partnership, we offer hands-on training from Fullpath’s dedicated Customer Enablement Team. This service includes in-person and remote training sessions, all customized to meet the specific needs of your organization.

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Customization Services

Fullpath Enterprise offers the opportunity to collaborate and consult with our team of solution engineers on data integrations, custom reporting requests, and technical customizations to ensure Fullpath can fully accommodate the needs of your organization.

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AI-driven technology where security always comes first.

ISO 27001 Certification

Fullpath maintains the highest level of security certification available in the industry and is constantly running internal checks and tests to ensure our systems are as secure as possible, so you can rest assured that your data is safe with us.

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Read-Only Permissions

Fullpath ensures your shopper and business data remains secure by allowing certain activities and data sets to be restricted to specific members of your team ensuring administrators have greater control over the account.

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Single Sign On (SSO)

As an added layer of security, Fullpath offers users the ability to log in to the dashboard using Google or Microsoft credentials, eliminating the need to enter a username and password. This ensures a higher level of security with no risk of lost or mishandled credentials.

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Our Vision

At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.

That vision is our North star.

It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.

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