CDP
Fullpath’s Customer Data Platform brings your dealership the clean, real-time infrastructure you need to power your marketing, operations, and AI agents, turning your data into a powerful asset that drives every sale.
Data Points Ingested Daily
Integration Opportunities
Avg. Merged Shopper Profiles
Avg. Duplicate Data Cleaned
Fullpath’s CDP consolidates and cleans your fragmented data from every source at your dealership, giving you the clarity to make smarter decisions and the power to act on them.
Fullpath’s integrated identity resolution technology merges disconnected profiles from multiple data sources to create singular, data-rich shopper profiles so you get the full picture every time.
Track the entire shopper journey from the first click to their latest service visit so you can personalize your outreach at every touchpoint.
Shopper profiles from the same household are merged and labeled so you can understand the full buying power of every family.
Track shopper intent based on their behavior and engagement with your dealership so you know where they stand before they even submit a lead.
Fullpath’s CDP includes granular filtering tools for building hyper-specific dynamic audiences based on history, behavior, and demographics that you can use in sales and marketing efforts.
Drill down into your contacts based on their website activity, service history, vehicle interests, and more in seconds to create actionable, dynamic audiences and hit lists for your team.
Take the work out of audience building using segments and shopper lists automatically created by Fullpath’s AI.
Upload any contact list to instantly create shopper profiles that can be leveraged in audience and list building within the CDP.
Dive deep into your lot metrics. Filter by days on lot, MSRP, trim, body class, and more to identify performance and potential issues.
Get in-depth reports that bring the most important information to the surface about your website, CRM, DMS, and traffic sources so you can find critical information easily.
Get a strategic overview of your business with sales and service dashboards that track the metrics that matter most so you always get the full picture.
Fullpath’s Group CDP is fully scalable for larger organizations, offering silo elimination, panoramic metrics, and strategic alignment for multi-rooftop operations.
Fullpath’s CDP comes with integrated AI enablement tools designed to help your teams engage your shoppers faster and more effectively.
Fullpath’s AI analyzes your data to surface Data Ups, high-intent opportunities identified by real-time shopper behavioral data, and gives you actionable hit lists.
Get instant, detailed briefings for every shopper that pull from their entire shopper journey so you know how to approach your next interaction.
Use AI-generated emails, text messages, and talk tracks that include vehicle suggestions and financing options based on the shopper’s actual history to personalize your approach.
With over 200 integration opportunities, you can easily start using Fullpath’s CDP as part of your existing tech stack.
With a robust, open API, Fullpath’s CDP integrates seamlessly with your existing tech stack, pulling data from every corner of your operation.
Activate your CDP-rich data within the Fullpath AI ecosystem or use your dynamic audiences built within the CDP to supercharge your existing marketing tools.
Stop letting your data sit idle in siloed systems. The CDP puts you in total command of your first-party data so you can make strategic business decisions.
Every sales call is backed by the shopper’s full engagement history, equity status, and service records so you can create truly personalized interactions.
By identifying in-market shopper signals before a lead is even submitted, Fullpath’s CDP eliminates your blind spot and ensures you never miss a high-value opportunity.
Whether you’re adding a new rooftop or a new tool, Fullpath’s agnostic infrastructure grows with you, integrating and unifying your data seamlessly.
Get deep inventory analysis and operational trends to anticipate market shifts and shopper needs before the competition.
With ISO 27001 and ISO 42001 certification, your data isn’t just unified, it’s protected by the highest international standards of security and AI integrity.
A robust data strategy is critical in ensuring your dealership remains competitive. As personalization and targeted marketing have become the new normal, modern shoppers have come to demand excellence from their retailers at every touch point. Fullpath’s Customer Data Platform enables you to meet those expectations by bringing together your siloed data sources into one platform, creating a single source of truth that can be leveraged to gain deep insight into dealership operations and build excellent, personalized, loyalty-building customer experiences in order to increase your customer lifetime value, and strategically positions you ahead of your competition.
A CRM is specifically designed to support the day-to-day operations of sales, marketing, and customer support teams. Its primary function is to manage interactions with current and potential customers, often relying on these departments to manually input data. CRMs are generally more focused on managing and tracking individual customer relationships and sales processes. However, they are less effective in handling large-scale data integration across various systems. In contrast, a CDP is capable of aggregating data from a wide range of sources, including website analytics, in-store point-of-sale systems, billing systems, and other customer-facing platforms. This means it doesn’t just rely on manually entered data, it also incorporates behavioral data, transactional data, and other forms of customer data automatically. The result is a more comprehensive view of the customer that spans across all touchpoints and interactions.
A Customer Data Platform (CDP) not only integrates seamlessly with existing marketing tools, it acts as the core of your dealership’s data strategy, enhancing efficiency and effectiveness of any of the tools you already have in place. The integration process typically involves connecting the CDP to various marketing tools and is best achieved through APIs or built-in connectors that allow for the smooth transfer and synchronization of data. Once integrated, the CDP serves as a central repository of customer data, aggregating information from these connected tools. Additionally, the CDP can receive feedback from these marketing tools, such as campaign performance data, which it then analyzes to further refine customer profiles and segmentation. This creates a feedback loop that continuously enhances the accuracy and relevance of marketing strategies.
A CDP centralizes customer data from multiple sources into a single platform, making it easier to manage and monitor data in compliance with privacy laws. It enables businesses to keep track of customer consent and preferences, ensuring that data is collected, processed, and stored according to the legal requirements. Furthermore, since GDPR and similar regulations often require companies to provide customers with access to their personal data upon request, a CDP’s unified customer view simplifies this process. The platform can also assist in quickly identifying and addressing any data breaches, which is crucial for compliance.
Fullpath’s CDP is ISO 27001 certified, a top international standard of information security. You can be assured that working with Fullpath means you are working with a vendor who understands, appreciates, and has gone above and beyond industry standard to make sure the data we collect, store, and use on behalf of your dealership is secure and via our continued ISO certification, in compliance with the top international standard of information security.
Fullpath’s CDP connects your dealership’s website, inventory, CRM, DMS, OEM offers, dealership offers, call tracking, Google Search and Display ads, and your Facebook ads. Through Fullpath’s open API you can also integrate data from other automotive technology providers.
Fullpath’s CDP functions as the brain that powers AI agents by centralizing and unifying your dealership’s customer data into a single dataset. This “brain” provides AI agents with the clean, actionable information necessary to make intelligent decisions, deliver relevant experiences, and ultimately enhance customer engagement and loyalty.
Feel free to tell us more about you so we can personalize your demo.
We value privacy and would never spam you. We will only send you important updates about Fullpath.
Feel free to tell us more about you so we can personalize your demo.
