How Mtn. View Hyundai Reduced Their Cost Per Lead by 24% in Three Months with Fullpath 

Manual digital advertising management can no longer keep pace with the speed and complexity of today’s marketing demands. As deep levels of personalization become the norm in the retail space, consumer behavior and expectations are rapidly shifting, making traditional or manual ad campaign optimizations a non-viable option for dealers looking to avoid missing important opportunities to connect with potential buyers in critical moments on their shopper journey. 

AI-driven advertising solutions are transforming the way dealerships manage their marketing strategies, offering smarter, faster, and more targeted ways to build a highly-optimized and effective advertising strategy. Fullpath Digital Advertising delivers the precision and agility dealers need to stay competitive by automating and optimizing their ad portfolios in real-time, ensuring that every dollar is spent efficiently and effectively. 

Cut Costs, Not Clicks

Recognizing that AI-powered marketing is no longer a luxury but a must, Mtn. View Hyundai partnered with Fullpath to build an ad portfolio that could swiftly respond to automotive retail market changes, improve campaign performance, and build strong relationships with their shoppers. From March to May of 2025, the dealership dramatically reduced their Cost Per Lead (CPL) by 18% when compared to the second half of 2024. In achieving a $19.36 CPL with Fullpath, Mtn. View Hyundai saw a 55% lower CPL than the the industry benchmark of $42.95, demonstrating the value of real-time AI-driven budget optimizations in dealership advertising strategies.

“Since implementing the Fullpath protocol, we’ve seen firsthand how AI-powered marketing is not just effective—it’s essential,” says Don Erwin, Director of Digital Marketing and Communication at Mtn. View Auto. “ Our internet lead activity has become more focused, our ad campaigns more relevant, and our cost per lead significantly lower. These improvements have directly contributed to stronger engagement and higher sales closing ratios.”

Volume, Visibility, and Value 

Fullpath Digital Advertising uses AI to automate highly-targeted digital ads for hyper-specific audiences pulled from the dealership’s first party data. This helps the dealership not only create impactful ads, but to generate, launch and test thousands of ads at a time, a feat that is impossible to accomplish with a manual digital marketing strategy. 

With Fullpath in place from January to May of 2025, Mtn. View Hyundai successfully launched 2,981 ads across multiple platforms that hit 1.97 million impressions. These impressions generated 30,330 ad clicks, bringing shoppers directly to the dealership’s website. This shows that not only can Fullpath’s AI help with generating ad volume, by leveraging the dealership’s first party shopper data it ensures every ad offers real value by engaging shoppers with content that is relevant to their specific needs and preferences. 

From Clicks to Conversions

In targeting highly segmented audiences pulled from the dealership’s own data, Fullpath Digital Advertising helps dealers improve their targeting to engage shoppers across the entire shopper funnel – from those who are not yet in the market with the goal of increasing brand awareness, to those who are actively shopping and considering their next purchase. 

When comparing data from January-May of 2025 to the second half of 2024, Mtn. View Hyundai saw ad clicks increase by 8% while Cost Per Click (CPC) dropped 24%. In that same timeframe, those clicks brought in 4,013 conversions from 798 attributed form submissions and 3,216 attributed phone calls. 

“One of the clearest indicators of this success was revealed in early May [2025] when we sold the very first Hyundai Ioniq 9 EV in the country to a non-local buyer who was served one of our Fullpath-generated ads,” shares Erwin. “The sale was recognized in a national press release from Hyundai USA, which credited our store’s strong digital presence—largely driven by Fullpath’s intelligent, data-powered marketing strategy.” 

“Fullpath isn’t just helping us advertise more—it’s helping us advertise smarter. Their ability to harness first-party shopper data and deploy real-time budget optimizations ensures our content connects with the right people at the right time. We can confidently say that Fullpath is a critical partner in our ongoing success. Their system works, and we’re living proof.”