How Jeff D’Ambrosio CDJR Optimized Their Website with Fullpath’s AI to Drop Costs and Win More Sales

As consumers increasingly spend more time researching their next vehicle online, dealers have been compelled to invest big bucks in online marketing strategies including pay-per-click digital ads and social media campaigns to drive online browsers to dealership websites. However, driving traffic is only half the battle; converting those website visitors into concrete, quality leads is a critical part in driving sales and ensuring a positive Return on Investment (ROI) on a dealership’s digital advertising strategy. 

Fullpath AI-powered Website Engagement solution is designed to help dealers convert more of that hard-won website traffic by providing a highly personalized, engaging shopping experience for every website visitor. Website Engagement leverages the dealership’s first-party shopper data to prompt visitors with valuable offers and information that relates directly to their individual needs and preferences to drive more conversions.

Jeff D’Ambrosio Dodge Chrysler Jeep Ram of Downingtown, Pennsylvania was looking to enhance the user experience on their website to increase quality lead generation and boost website sales figures. By fostering an engaging environment with Fullpath Website Engagement’s AI-driven interactions, from October 2024 to March 2025, the dealership facilitated more meaningful shopper interactions resulting in a 25x return on investment.

An Offer That Can’t Be Refused

Fullpath Website Engagement works by leveraging predictive analytics to automatically deploy at exactly the right moment and engage visitors with relevant, valuable offers designed to encourage high-quality lead conversions. In six months, Jeff D’Ambrosio CDJR drove 298,164 visitors to their website using a variety of digital advertising techniques. With Fullpath Website Engagement in place, the dealership actively engaged one-third of those website visitors – 95,753 shoppers to be exact, offering a highly enriched and personalized shopping experience. 

Conversing for Conversions

Fullpath Website Engagement is an all-in-one tool that offers dealers over 15 different modules to help reduce vendor costs and increase dealership efficiency including trade-in, directions, appointment bookings, test drives, and more. Website Engagement also offers dealers an optional ChatGPT-integrated chatbot module that, when activated, enables dealers to provide human-like service 24/7, offering shoppers instantaneous answers both inside and outside dealership operating hours. 

With Fullpath’s ChatGPT-integrated chatbot activated on their website, Jeff D’Ambrosio Dodge Chrysler Jeep Downingtown saw a drastic increase in chatbot conversions. From October 2024 to March 2025, 784 shoppers engaged with the ChatGPT-integrated chatbot. Of those shoppers, 305 converted into leads, meaning an incredible 39% of all website users who conversed with the chatbot resulted in a concrete lead for the dealership.  

Conversations that Close

From inquiries about specific vehicles and features, to requests to book an appointment, Fullpath’s ChatGPT integration offers shoppers highly-detailed, dealership-specific answers to their questions. This not only leads to higher conversion rates, it helps shoppers work through their decision making process, increasing the likelihood of a sale. 

At Jeff D’Ambrosio Dodge Chrysler Jeep Ram, leads generated through Fullpath’s ChatGPT-integrated chatbot saw a close rate of 11.5%, significantly outpacing the dealership’s traditional internet lead closure rate of 8.9%. This 30% higher close rate highlights the real impact and effectiveness of AI in enhancing communication and providing exceptional customer experiences.

Cost-Efficient Connections

Fullpath Website Engagement helps to optimize dealership website performance by giving shoppers what they are looking for without the need to browse through the entire dealership website. In leveraging Fullpath Website Engagement, Jeff D’Ambrosio Dodge Chrysler Jeep Downingtown saw a cost per attributed sale of just $43, indicating that offering shoppers what they are looking for and making it easy to navigate the website, creates a more efficient website visit to sale conversion process that enables dealers to drive revenue at lower cost.