Turn stale shopper records into prioritized, contactable shoppers to effectively drive more sales.
Data Enrichment integrates quickly with Fullpath’s CDP and AI activation solutions so you can start validating and enriching your car dealership's first‑party data right away. Minimal setup, immediate impact.
Operationalize data enrichment at scale with Fullpath so your car dealership can continuously validate and append unlimited shopper profiles with zero manual effort and no performance bottlenecks.
Fullpath Data Enrichment provides your car dealership with a detailed dashboard that shows how many phone numbers, emails, and addresses were verified, how many profiles were enriched, and the leads and sales generated by those updates, giving you full visibility into your dealership’s ROI.
Fullpath’s Data Enrichment for car dealership's corrects and fills missing phone, email, address, and VIN data to build complete, accurate shopper profiles. Cleaner records enable higher-quality activation and outreach opportunities for marketing and sales teams across the sales funnel.
Fullpath Data Enrichment keeps dealership shopper records in your CDP normalized, validated, and appended with current contact and VIN data using identity resolution and event feedback to ensure profiles stay accurate and activation-ready at all times.
Fullpath Data Enrichment leverages data from vetted, high-quality sources and validates updates through the Fullpath CDP to ensure only reliable, accurate, and current data is applied to your shopper profiles so your dealership can connect with confidence.
Fullpath Data Enrichment turns previously uncontactable records into a workable lead source by providing extended, enriched contact details. New phone numbers and emails expand your accessible audience to create new workable opportunities for your marketing and sales teams, and a new potential revenue stream for your dealership.
Provide your sales reps with complete contact details, current vehicle ownership, and intent signals so they can qualify leads faster and close deals sooner – improving appointment show and close rates while shortening days-to-sale.
Increase reachability and call success with up-to-date contact details and richer buyer context, to improve contact rates, appointment-set rates, and call-to-appointment conversions.
Reduce wasted spend and improve campaign performance by filling contact and ownership fields and by activating unreachable contacts to boost email opens and SMS delivery, improve click rates, reduce CPL, and overall campaign ROI.
Keep ownership and service records current so service teams can send targeted recalls, maintenance reminders, and parts offers to improve service appointment volume and retention rates to drive fixed ops success.
This is how one dealership unlocked uncontactable shoppers in just 30 days with Fullpath’s Data Enrichment:
Upon launch, Fullpath helped the dealership enrich over 31,000 shopper profiles with new data including phone, email, and addresses, offering new opportunities for outreach that were not available before.
With Data Enrichment, the dealership received contact information for nearly 4,400 shoppers who were previously marked uncontactable. This drastically increased their outreach capabilities opening up a new potential stream of revenue for the dealership.
In their initial term with Data Enrichment, the dealership successfully drove 7 leads from shoppers who were considered lost since 2019 due to bad contact details. With new, enriched data, the dealership renewed their outreach and the possibility of making a sale.
Profiles update in real time so teams act on the latest contact, VIN and intent signals, reducing missed opportunities and improving follow-up times.
Validated contact data reduces wasted impressions, failed SMS sends, and unnecessary direct mail, so you invest in audiences that can actually be reached and converted.
Validated and enriched contacts improve deliverability, targeting, and personalization, boosting opens, clicks, and conversions while reducing wasted spend and improving cross-channel ROI.
Automatically append missing emails, phones, and addresses to recover unreachable prospects and grow your pool of qualified shoppers.
Append ownership and basic credit-intent signals to pre-screen shoppers and tailor F&I offers more effectively.
Complete, accurate profiles with the correct vehicle match enable timely, personalized and smooth outreach, creating an elevated customer experience across the shopper journey, increasing engagement and building long-term trust.
Instead of paying thousands of dollars for unvetted data in an unworkable spreadsheet, Fullpath offers real-time credible, workable data fed directly into your CDP profiles at an affordable monthly rate.
At Fullpath, we believe the dealership of the future is one where proud dealership traditions and cutting-edge technologies come together to create exceptional, lasting dealer-customer relationships that continue far beyond a first sale.
That vision is our North star.
It is what drives us to pursue excellence and innovation in our products to support our dealer clients in achieving their goals through the power of data and AI.
Fullpath’s Data Enrichment is a solution that corrects and fills missing phone, email, address, and VIN data within the CDP to build complete, accurate shopper profiles for car dealerships, enabling higher-quality activation and outreach opportunities for marketing and sales team.
With Fullpath Data Enrichment, you get a solution that actually fixes your data. Instead of a jumble of potentially unverified or outdated information, Fullpath helps you:
Fullpath’s Data Enrichment provides a dashboard that tracks verified phones, emails and addresses, profiles enriched, and the leads and sales generated from those updates, giving you clear visibility into your ROI.
Yes. Fullpath’s Data Enrichment is built for continuous, large-scale processing. Fullpath’s Data Enrichment validates and appends unlimited shopper profiles with zero manual effort and no performance bottlenecks. It operationalizes enrichment across teams (sales, BDC, marketing, service) and runs in real time so you can support growing inventory and shopper volume without extra overhead.
Fullpath cleans, validates, and appends missing contact, VIN, ownership and intent data so marketing and sales teams can reach and engage the right shoppers with the right message at the right time. Fullpath Data Enrichment impacts:
Yes. Fullpath’s enriched data gives service teams accurate ownership, VIN and contact details to run timely, targeted outreach that drives appointments and repeat business:
Together, these improvements increase service appointment volume, boost parts/service revenue, and improve long‑term retention and customer lifetime value.
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